Writer, Reviewer, Freelancer
Greater Los Angeles Area
- Current
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- Owner/Cook/Writer at Doña Lupe’s Kitchen (Sole Proprietorship)
- Writer/Reviewer at Blogcritics.org
- Writer/Reviewer at AmoxCalli/Cuentecitos (Self-employed)
- General Manager at AWN, Inc. (Sole Proprietorship)
- Past
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- General Manager at AWN, Inc.
- Executive Assistant at Aquent, LLC
- Writer/Reviewer at La Bloga
- Writer/Reviewer at La Bloga
- Executive Assistant to the SVP and CFO, Broadcasting at The Walt Disney Company/ABC
- Office Manager at Foster Assessment Center & Testing Service (FACTS-LA)
- Recommended
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- Industry
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Gina Ruiz’s Summary
Meet regularly with staff to track work progress, project status, productivity & efficiency
Implement company directives
Enforce company policies
Develop & submit management reports
Oversee operations, recommend equipment purchases/computer upgrades
Handle bookkeeping monthly sales, collections
Generate invoices/statements for customers
Monitor & process all invoices & payments
Client Communication, Project & Production Management
Interface with clients to track all campaign & client project deliverables
Receive, test & track all client campaign & project deliverables
Interface with art director to ensure client creatives are properly stored, tested & used
Interface with editorial to ensure client business announcements are properly edited and published as required
Program ad campaigns in the OAS ad serving system
Run OAS ad serving system reports & distribute information internally & to clients
Track campaign results to ensure campaigns are serving
Develop and negotiate contracts with all event affiliates worldwide.
Ensure all affiliate agreements are tracked, services scheduled & executed
Maintain and develop industry relationships with key animators, executives, instructors, writers and other individuals.
PR and marketing at industry events as required.
Editorial
Oversee editorial schedules & production
Work with editors to oversee proper handling of writer & image contracts, writer payments, special editorial publications, surveys, product review procurement and other collateral editorial operations.
Proofreading and editing of web specific content (non editorial)
The AWN Store
Add new products to the store:
Negotiate reseller deals
Secure reseller agreements
Create shipping cost matrix
Setup vendor account in store
Enter products and shipping information
Maintain all vendor relationships.
Publicity/PR
Manage the production and delivery of all AWN advertising and promotional materials
Manage internal pr lists.
Gina Ruiz’s Specialties:
Bi-lingual in English and Spanish
Mac or PC literate
Microsoft Office
Quickbooks, Peachtree
Project Management
Negotiation with vendors
E-commerce
Gina Ruiz’s Experience
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Owner/Cook/Writer
Doña Lupe’s Kitchen (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Internet industry)
December 2007 — Present (1 year 8 months)
Family recipes, new and old, stories about the people that made them and lots of how-to's.
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Writer/Reviewer
Blogcritics.org
(Privately Held; 501-1000 employees; Online Media industry)
January 2007 — Present (2 years 7 months)
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Writer/Reviewer
AmoxCalli/Cuentecitos (Self-employed)
(Self-Employed; Myself Only; Online Media industry)
January 2005 — Present (4 years 7 months)
AmoXcalli and Cuentecitos are my book review blogs. I cover all fiction, non-fiction and literature, graphic novels on AmoXcalli as well as children's and YA lit. On Cuentecitos, I cover Latino children's and YA literature and news about Latino authors.
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General Manager
AWN, Inc. (Sole Proprietorship)
(Sole Proprietorship; 11-50 employees; Entertainment industry)
August 2003 — Present (6 years)
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General Manager
AWN, Inc.
(Privately Held; 1-10 employees; Entertainment industry)
August 2003 — May 2008 (4 years 10 months)
Assessed & prioritized daily workflow and production schedules for staff based on needs and resources available.
Oversaw all in-house tracking systems, such as advertising/sales administration, accounting & invoicing, contract execution, vendor payments, etc.
Coordinated & performed daily maintenance off sites, including content creation and updating of existing content. Site content proofreading and editing. Managed special projects.
Developed & negotiated cross-promotional exchange contracts with affiliates worldwide, including proposal writing, contract negotiations and other correspondence related to business development.
Worked with Sales to identify advertising leads.
Maintained and developed industry relationships.
Researched and studied current animation industry news and trends to keep informed on strategies for positive future business growth.
Attended industry events to gain knowledge of the industry, as well as to supplement PR and marketing efforts on behalf of AWN -
Executive Assistant
Aquent, LLC
(Publishing industry)
2003 — 2007 (4 years)
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Writer/Reviewer
La Bloga
(Privately Held; 1-10 employees; Internet industry)
August 2005 — August 2007 (2 years 1 month)
Writer and reviewer - wrote a weekly children's Latino literature column for La Bloga with news and reviews. Also wrote the occasional article on Aztec culture and history as well as news of interest to La Bloga readers.
La Bloga was voted Best Blog in 2006 by Tu Ciudad Magazine. -
Writer/Reviewer
La Bloga
(Privately Held; 1-10 employees; Internet industry)
August 2005 — August 2007 (2 years 1 month)
Writer and reviewer - wrote a weekly children's Latino literature column for La Bloga with news and reviews. Also wrote the occasional article on Aztec culture and history as well as news of interest to La Bloga readers.
La Bloga was voted Best Blog in 2006 by Tu Ciudad Magazine. -
Executive Assistant to the SVP and CFO, Broadcasting
The Walt Disney Company/ABC
(Public Company; 10,001 or more employees; DIS; Entertainment industry)
1999 — 2001 (2 years)
Executive support for the SVP & CFO of the ABC TV & Radio Group
Occasional back-up support to the President of the ABC Broadcasting Group & visiting senior level executives
Coordinated Annual TV Business Managers meeting
Integral in the development of Five Year Plan, Strategic Plan & Annual Capital Budget
Provided support for Vice President of IT & Director of Finance
Coordinated inter-departmental move for President & SVP of the ABC Broadcast Group, the ABC Broadcast TV & Radio Group and the KABC Engineering Group from various locations to the new ABC Riverside Building and the new KABC facility
Researched financial information of various acquisition targets and submitted to the SVP of Broadcasting
Handled confidential materials pertaining to acquisitions & budget
Coordinated travel itineraries, prepared correspondence
Managed SVP & CFO's daily schedule and call roster
Managed Burbank office while SVP & CFO was traveling or working from New York Office -
Office Manager
Foster Assessment Center & Testing Service (FACTS-LA)
(Consumer Services industry)
1996 — 1998 (2 years)
Additional Information
Gina Ruiz’s Websites:
Gina Ruiz’s Interests:
Reading, writing, literature, cooking, animation, poetry, new technology, networking, gardening, crochet, spinning, embroidery, computer, e-commerce, graphic novels, publishing, travel
Gina Ruiz’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
