Gina Gotthilf

Current

• Social Media and Emerging Technologies Strategist at Morpheus Media

Past

• Research Assistant at Aging, Culture and Cognition Laboratory
• Features Editor at The Hoot Newspaper
• Digital Communities Coordinator at Global Lives

• Market Research and Social Media Marketing Intern at Fox Comunicacao Advertising Agency

see less...

1 more...

Education

• Brandeis University
• Reed College
• Escola Graduada de São Paulo

see less...

Recommended

2 people have recommended Gina

Connections

83 connections

Industry

Marketing and Advertising

Websites

• My Blog

Gina Gotthilf’s Summary

I am a Social Media Strategist at Morpheus Media where I develop, manage and and analyze social media marketing campaigns for luxury fashion brands. I love observing and predicting behavioral and market trends online and constantly strive to be on the cusp of new technologies.

My experience in social media marketing extends as far back as high school when I first helped create and manage social media profiles for a diverse range of clients at Fox Comunicacao, a traditional advertising agency in Sao Paulo, Brazil. .

In college, I focused on the study of philosophy, specifically as it pertains to ethics and the mind. Simultaneously, I garnered experience as a cultural neuroscience research assistant, learned several different languages, wrote stories, screenplays, and newspaper articles.

Gina Gotthilf’s Specialties:

Social media, digital brand management, data analysis, news reporting, theory of knowledge, Adobe Photoshop, Matlab, HTML, Microsoft Office, Keynote, Publisher, market research

Gina Gotthilf’s Experience

• Social Media and Emerging Technologies Strategist

  Morpheus Media

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  May 2009 — Present (9 months)

  * Devise social media strategies for international fashion brands tailored to each client's needs and goals
  * Create and analyze detailed monthly media reports, optimize strategy execution based on findings
  * Monitor and manage brand identity and online presence across digital platforms
  * Build SEO keyword lists in multiple languages
  * Communicate with and analyze Latin American customers' online behavioral trends

• Research Assistant

  Aging, Culture and Cognition Laboratory

  (Higher Education industry)

  June 2008 — May 2009 (1 year )

  The laboratory runs neuroscience studies using both behavioral methods and fMRI.

• Features Editor

  The Hoot Newspaper

  (Writing and Editing industry)

  January 2008 — May 2009 (1 year 5 months)

  • Pitched, wrote and edited news and features articles for weekly publication
  • Coordinated features staff
  • Conducted weekly brainstorming meetings with staff and assigned stories

• Digital Communities Coordinator

  Global Lives

  (Media Production industry)

  January 2008 — August 2008 (8 months)

  • Created and managed social networking groups to promote project
  • Coordinated and edited video translations
  • Instructed and assisted volunteers how to use translation website
  • Acted as liaison between 45 volunteers and project director
  • Recruited and persuaded people to volunteer for the organization

• Market Research and Social Media Marketing Intern

  Fox Comunicacao Advertising Agency

  (Marketing and Advertising industry)

  December 2005 — July 2006 (8 months)

  * Created market research questionnaires and reports
  * Conducted online research via social media platforms
  * Assisted with company website development
  * Helped create social media pages and profiles for clients
  * Elaborated and presented digital marketing training decks to clients

Gina Gotthilf’s Education

• Brandeis University

  B.A. , Philosophy , 2006 — 2009

• Reed College

  Anthropology and Chinese 2004 — 2006

• Escola Graduada de São Paulo

  International Baccalaureate Diploma , 2004

Additional Information

Gina Gotthilf’s Websites:

• My Blog

Gina Gotthilf’s Groups:

•    Next Gen Market Research (NGMR) - The Best MR Networking Group on the Web!
•    Market Research Global Alliance (MRGA)
•    Online Advertising Professionals
•    Reed College Alumni
•    Social Media Today
•    Social Media Marketing
•    Market Research Professionals
•    Brandeis University Alumni Networking Group
•    Advertising Women of New York (AWNY)
•    Girls Incorporated
•    Hiatt Career Center, Brandeis University Alumni & Student Professional Networking Group

Gina Gotthilf’s Honors:

Magna Cum Laude, Goodwill Scholarship

Gina Gotthilf’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• getting back in touch