Gina Finkelstein

User Experience & Internet Domains Analyst at Choice Hotels International

Location
Phoenix, Arizona Area
Industry
Hospitality

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Gina Finkelstein's Overview

Current
Past
  • Research Analyst at Sales Quality Research Group
  • Intern at Merrill Lynch

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see all

Education
  • DeVry University
  • University of Arizona
  • University of Cambridge
Recommendations

9 people have recommended Gina

Connections

500+ connections

Websites

Gina Finkelstein's Summary

Manage Online Brand Protection, Choice Hotels' Domain Portfolio & Perform Usability Research & Analysis

Specialties

Domain portfolio management, marketing research, brand protection, international business, branding, trademarks, Usability testing, research and analysis, online quality assurance analysis, writing, semi-fluent in Italian and Spanish

Gina Finkelstein's Experience

User Experience & Internet Domains Analyst

Choice Hotels International

Public Company; 1001-5000 employees; CHH; Hospitality industry

January 2011 – Present (1 year 6 months)

Conducts comprehensive customer research for process owners and project sponsors across Choice Hotels Intl. Responsible for multiple intermediate to and complex projects, and all the the duties of Internet Domain Specialist Phases 1 & 2.

Internet Domain Specialist - Phase2

Choice Hotels International

Public Company; 1001-5000 employees; CHH; Hospitality industry

February 2007 – January 2011 (4 years)

Phase Two - [2/2007 to present]:
*Converted a Cost Center into a Profit Center, yielding additional, ongoing, passive income of 7 figures monthly in ROI.

In addition to Phase One responsibilities, provide added support for both domestic and international properties and divisions. Manage online brand protection, including budgets for multiple departments. Responsible for all corporate domain purchases and transfers for new brand launches, brand acquisitions, Marketing, Advertising and other initiatives. Negotiate pricing and services with vendors. Provide domain/email help desk services to franchisees through domain reseller site. Manage corporate domain name strategy and Internet Watch Program. Improve communications, cooperation and efficiency between divisions. Research and employ profitable domain portfolio strategies. Assist in the areas of Usability and Research. Support Choicehotels.com utilizing Content Management Tools. Manage and train others as needed.

Internet Domain Specialist - Phase1

Choice Hotels International, Inc.

Public Company; 1001-5000 employees; CHH; Hospitality industry

February 2005 – February 2007 (2 years 1 month)

Phase One - [2/2005 to 2/2007]:
Research, investigate and report online brand infringement, working intimately with Choice's Legal department. Improve usability/functionality of independent websites through careful review, working closely with web developers. Proactively assist hoteliers to ensure independent hotel-owned websites comply with established guidelines and update guidelines as necessary. Responsible for the approval/disapproval of hotelier domain names and websites. Conduct other independent research and related projects as required, such as optimizing electronic brochures using Overture Keyword Selector Tool, Authentic XML Editor, and Choice Central to organically increase visibility of Choicehotels.com on search engines like Google, Yahoo!, & MSN for Choice's Search Engine Optimization department.

Home Services Specialist II

Bank of America

Public Company; 10,001+ employees; BAC; Banking industry

April 2003 – March 2005 (2 years)

Served as project manager, underwriter and processor of mortgage loans for Online Mortgage, LoanLine and Retail channels; researched, verified & analyzed customer income documentation, resolved routine title issues including, but not limited to: child support, judgement,mechanic and undisclosed liens and reconveyances; processed subordinations, resolved appraisal disputes, executed closing closing actions to ensure a timely and effective closing process. Managed and Coach the Refinance Plus Program, which became Mortgage Rewards. Handled over $24 million in funding annually. Served as 6 Sigma Team Tempe CRE Fulfillment Loan Center Intranet Web Site Webmaster, Managing Editor and Writer. Bank of America Spirit Team Graphic Artist. Loan Production System (LPS) Macro Subject Matter Expert (SME). Online Mortgage Taskforce Member.

Research Analyst

Sales Quality Research Group

September 2002 – March 2003 (7 months)

Analyzed, developed and interpreted quantitative and qualitative data for large and small banks. Provided reports and analyses that displayed vital information in regards to SEC compliance bank training programs, needs assessment quality and accuracy, and the extent of disclosures made by brokers. Edited mystery shoppers’ narratives and aided field management. Acted as a Project Manager for several $100,000 client accounts. Trained and supervised a variety office staff and mystery shoppers. Documented technical procedures, performed routine computer backups and data entry.

[Originally Q-Group (Quality Research Group); changed name to Sales Quality Research Group]

Intern

Merrill Lynch

Public Company; 10,001+ employees; BAC; Financial Services industry

September 2001 – September 2002 (1 year 1 month)

Assisted stockbrokers with account processing, customer service, research, inventory, payroll, cost management, HR duties and with other Merrill Lynch branch objectives.

Gina Finkelstein's Languages

  • English

    (Native or bilingual proficiency)

  • Spanish

    (Limited working proficiency)

  • Italian

    (Limited working proficiency)

Gina Finkelstein's Education

DeVry University

B.S., I.T. w/Client Server emphasis

2000 – 2001

University of Arizona

B.S.B.A., Marketing

1995 – 2000

Activities and Societies: International Business Certificate Program, Alpha Epsilon Delta Pre-Medical Honorary, Recruiting Chaperone, American Marketing Association

University of Cambridge

Course Work at St. Catharine's College, English & Humanities

1997 – 1997

Studied Shakespeare & Pilgrimage/Exploration

Activities and Societies: Spanish speaker for 1997 Cambridge Conference Interpretation Course for UN interpreters, taught by Christopher Guichot de Fortis.

Gina Finkelstein's Additional Information

Websites:
Interests:

travel, arts & languages

Groups and Associations:
Honors and Awards:

STAR Award - 7/11/2011 - Supporting IT with enhanced domain DNS
STAR Award - 7/15/2010 - Increasing Revenue to Choicehotels.com
STAR Award - 7/14/2008 - YourChoice Committee Writer & Contributions
ACE Award - 8/23/2007 - YourChoice Committee Writer & Contributions
ACE Award - 7/16/2007 - Kept Choicehotels.com Projects Running Smoothly

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