Gina Finkelstein
User Experience & Internet Domains Analyst at Choice Hotels International
- Location
- Phoenix, Arizona Area
- Industry
- Hospitality
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Gina Finkelstein's Overview
- Current
-
- User Experience & Internet Domains Analyst at Choice Hotels International
- Past
-
- Internet Domain Specialist - Phase2 at Choice Hotels International
- Internet Domain Specialist - Phase1 at Choice Hotels International, Inc.
- Home Services Specialist II at Bank of America
- Research Analyst at Sales Quality Research Group
- Intern at Merrill Lynch
- Education
-
- DeVry University
- University of Arizona
- University of Cambridge
- Recommendations
-
9 people have recommended Gina
- Connections
-
500+ connections
- Websites
Gina Finkelstein's Summary
Manage Online Brand Protection, Choice Hotels' Domain Portfolio & Perform Usability Research & Analysis
Specialties
Domain portfolio management, marketing research, brand protection, international business, branding, trademarks, Usability testing, research and analysis, online quality assurance analysis, writing, semi-fluent in Italian and Spanish
Gina Finkelstein's Experience
User Experience & Internet Domains Analyst
Choice Hotels International
Public Company; 1001-5000 employees; CHH; Hospitality industry
January 2011 – Present (1 year 6 months)
Conducts comprehensive customer research for process owners and project sponsors across Choice Hotels Intl. Responsible for multiple intermediate to and complex projects, and all the the duties of Internet Domain Specialist Phases 1 & 2.
Internet Domain Specialist - Phase2
Choice Hotels International
Public Company; 1001-5000 employees; CHH; Hospitality industry
February 2007 – January 2011 (4 years)
Phase Two - [2/2007 to present]:
*Converted a Cost Center into a Profit Center, yielding additional, ongoing, passive income of 7 figures monthly in ROI.
In addition to Phase One responsibilities, provide added support for both domestic and international properties and divisions. Manage online brand protection, including budgets for multiple departments. Responsible for all corporate domain purchases and transfers for new brand launches, brand acquisitions, Marketing, Advertising and other initiatives. Negotiate pricing and services with vendors. Provide domain/email help desk services to franchisees through domain reseller site. Manage corporate domain name strategy and Internet Watch Program. Improve communications, cooperation and efficiency between divisions. Research and employ profitable domain portfolio strategies. Assist in the areas of Usability and Research. Support Choicehotels.com utilizing Content Management Tools. Manage and train others as needed.
Internet Domain Specialist - Phase1
Choice Hotels International, Inc.
Public Company; 1001-5000 employees; CHH; Hospitality industry
February 2005 – February 2007 (2 years 1 month)
Phase One - [2/2005 to 2/2007]:
Research, investigate and report online brand infringement, working intimately with Choice's Legal department. Improve usability/functionality of independent websites through careful review, working closely with web developers. Proactively assist hoteliers to ensure independent hotel-owned websites comply with established guidelines and update guidelines as necessary. Responsible for the approval/disapproval of hotelier domain names and websites. Conduct other independent research and related projects as required, such as optimizing electronic brochures using Overture Keyword Selector Tool, Authentic XML Editor, and Choice Central to organically increase visibility of Choicehotels.com on search engines like Google, Yahoo!, & MSN for Choice's Search Engine Optimization department.
Home Services Specialist II
Bank of America
Public Company; 10,001+ employees; BAC; Banking industry
April 2003 – March 2005 (2 years)
Served as project manager, underwriter and processor of mortgage loans for Online Mortgage, LoanLine and Retail channels; researched, verified & analyzed customer income documentation, resolved routine title issues including, but not limited to: child support, judgement,mechanic and undisclosed liens and reconveyances; processed subordinations, resolved appraisal disputes, executed closing closing actions to ensure a timely and effective closing process. Managed and Coach the Refinance Plus Program, which became Mortgage Rewards. Handled over $24 million in funding annually. Served as 6 Sigma Team Tempe CRE Fulfillment Loan Center Intranet Web Site Webmaster, Managing Editor and Writer. Bank of America Spirit Team Graphic Artist. Loan Production System (LPS) Macro Subject Matter Expert (SME). Online Mortgage Taskforce Member.
Research Analyst
Sales Quality Research Group
September 2002 – March 2003 (7 months)
Analyzed, developed and interpreted quantitative and qualitative data for large and small banks. Provided reports and analyses that displayed vital information in regards to SEC compliance bank training programs, needs assessment quality and accuracy, and the extent of disclosures made by brokers. Edited mystery shoppers’ narratives and aided field management. Acted as a Project Manager for several $100,000 client accounts. Trained and supervised a variety office staff and mystery shoppers. Documented technical procedures, performed routine computer backups and data entry.
[Originally Q-Group (Quality Research Group); changed name to Sales Quality Research Group]
Intern
Merrill Lynch
Public Company; 10,001+ employees; BAC; Financial Services industry
September 2001 – September 2002 (1 year 1 month)
Assisted stockbrokers with account processing, customer service, research, inventory, payroll, cost management, HR duties and with other Merrill Lynch branch objectives.
Gina Finkelstein's Languages
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English
(Native or bilingual proficiency) -
Spanish
(Limited working proficiency) -
Italian
(Limited working proficiency)
Gina Finkelstein's Skills & Expertise
- Morae
- Usability Testing
- Tea Leaf
- iPerceptions
- Domain Portfolio Management
- Online Brand Protection
- Website Compliance
- Research
- Analysis
- Communication
- Writing
- Customer Service
- Help Desk
- User Experience
- Budget Management
- Omniture
- Quality Assurance
- Vendor Management
- Mobile User Experience Testing
- Tablet User Experience Testing
- Application User Experience Testing
- Domain Name Acquisition
- Domain Registration
- Domain Analysis
- Compliance
- User Interface Design
- User-centered Design
- Social Media Monitoring
- SEO
- Web Content Optimization
- Project Management
- DNSSEC
Gina Finkelstein's Education
DeVry University
B.S., I.T. w/Client Server emphasis
2000 – 2001
University of Arizona
B.S.B.A., Marketing
1995 – 2000
Activities and Societies: International Business Certificate Program, Alpha Epsilon Delta Pre-Medical Honorary, Recruiting Chaperone, American Marketing Association
University of Cambridge
Course Work at St. Catharine's College, English & Humanities
1997 – 1997
Studied Shakespeare & Pilgrimage/Exploration
Activities and Societies: Spanish speaker for 1997 Cambridge Conference Interpretation Course for UN interpreters, taught by Christopher Guichot de Fortis.
Gina Finkelstein's Additional Information
- Websites:
- Interests:
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travel, arts & languages
- Groups and Associations:
- Honors and Awards:
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STAR Award - 7/11/2011 - Supporting IT with enhanced domain DNS
STAR Award - 7/15/2010 - Increasing Revenue to Choicehotels.com
STAR Award - 7/14/2008 - YourChoice Committee Writer & Contributions
ACE Award - 8/23/2007 - YourChoice Committee Writer & Contributions
ACE Award - 7/16/2007 - Kept Choicehotels.com Projects Running Smoothly
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