
Principal, Cuclis PR
San Francisco Bay Area

Principal, Cuclis PR
San Francisco Bay Area
I work with businesses and organizations to help them reach their goals by communicating the right messages to the right people. My more than two decades of communications experience includes public relations, marketing, radio and TV news, community organizing and political action. Find testimonials and descriptions of results I achieved for clients, on my website. Also sign up on www.cuclispr.com to receive a free PR tip each month. My blog, North Bay New Media http://blog.cuclispr.com, discusses the changing media landscape in northern California and how organizations are adapting. Follow me on Twitter @ginacuclis.
Professional services, health, environment, nonprofits, local government agencies, special districts, political action, campaign support.
(Public Relations and Communications industry)
1998 — Present (11 years )
Public relations and public affairs counselor. You'll see results through creative strategies that don't require a huge budget. You won't waste your time or money on ideas that can't get positive attention. I provide a free initial consultation and only accept clients I know will benefit from my help. Specific services include strategic communications planning, message development, issues management, media relations, publicity, writing and developing marketing materials, coaching spokespersons, and media training. Please visit www.cuclispr.com for a list of clients and several testimonials not included here.
(Government Administration industry)
July 1997 — June 2006 (9 years )
Reviewed and approved development projects. Participated in the entire process of creating the City's first integrated development code with town design guidelines, and updating its general plan.
(Philanthropy industry)
1995 — 1997 (2 years )
Developed and implemented the public relations and marketing/communications program, which helped raise more money each year. Executed a media relations strategy that led to increased publicity. Created marketing materials, developed ad campaigns, and managed committees of staff and volunteers to organize special events whose success led to increased volunteer and financial support.
(Individual & Family Services industry)
1991 — 1995 (4 years )
Increased use of the agency's services and its number of donors by designing and implementing publicity and marketing campaigns. Garnered TV, radio and newspaper coverage including full-page feature spreads and section fronts. Created marketing materials, generated referrals through one-on-one meetings and led committees of staff, volunteers and board members to organize anniversary and grand opening events.
(Privately Held; Broadcast Media industry)
1987 — 1991 (4 years )
Field reporter covering a variety of local news stories. Produced evening newscasts.
(Broadcast Media industry)
1987 — 1988 (1 year )
(Broadcast Media industry)
January 1985 — November 1986 (1 year 11 months)
(Individual & Family Services industry)
December 1982 — November 1984 (2 years )
Brought community resources to the agency executing a strategy that increased media coverage and implemented a series of community presentations.
(Non-Profit Organization Management industry)
September 1980 — July 1982 (1 year 11 months)
Managed administrative and public relations functions. Supervised and trained volunteers. Initiated the development of a five-year strategic plan to move the organization out of crisis mode after losing government funding.
(Non-Profit; Non-Profit Organization Management industry)
June 1980 — August 1980 (3 months)
Obtained grassroots support for wild and scenic river legislation through a targeted political outreach campaign.
BA , Communication Studies , 1976 — 1980
Public Relations Society of America Counselors Academy; Sonoma Valley Chamber of Commerce, Leadership Sonoma Valley Alumna; Sonoma Valley Health Care District Strategic Planning Committee (2006-2009); Recording Secretary and previous First Vice Chair (2006-2008) Sonoma County Democratic Party; Former board member, Sonoma County Press Club (2003-2006); Past president (1993-1997) and founding organizer, Verano Springs Association; and member of several community and environmental groups.
2006 The Communicator Awards - Award of Distinction, News Release Writing
2002 The Communicator Awards - Honorable Mention, News Release Writing
1997 United Way of America Communications Contest - Second Place, Annual Reports; Third Place, Radio Advertising
1996 United Way of America Communications Contest - Third Place, Radio Advertising
Community Service Honor: 2004 Springs Up Award for being an inspiring model of resiliency and contributing so richly to the health and vitality of the "Springs" community.