Gillian Luce

Current

Assistant Social Media Manager at For Rent Media Solutions/Dominion Enterprises

Past

Marketing Assistant at CB Richard Ellis
Marketing/Agent Assistant at Marketing Assistant
Sales Associate at Hecht's Department Stores

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Education

Old Dominion University

Recommended

1 person has recommended Gillian

Connections

53 connections

Industry

Marketing and Advertising

Websites

Gillian Luce’s Summary

Gillian has wide-range knowledge and experience in the real estate industry providing marketing services for residential and commercial real estate as well as multi-family housing. She joined Dominion Enterprises in July 2007 as the Interactive Marketing Coordinator with For Rent Media Solutions. In this role, she helps develop, execute and optimize a social media strategic plan across multiple channels. This would include blogs, social networks, video sharing sites, and other conversational media. She spends a great deal of time building relationships with consumers, social media influencers, and bloggers to generate awareness of For Rent Media Solutions brand.

Prior to joining Dominion Enterprises, Gillian worked as a marketing assistant for an international commercial real estate firm. Prior to that, she worked for a local residential firm while still attending Old Dominion University, from which she graduated in 2006. During both employments she was able to grasp the extensive process for successfully marketing properties to potential renters/buyers.

She has a thorough understanding of Google alerts, HTML coding, Search Engine Optimization, Adobe In-Design, Adobe Photoshop, Microsoft Office (Word, Excel, PowerPoint & Publisher) and various real estate software programs (i.e. REIN, MLX-Change). Type 65 wpm with 97% accuracy.

Recently she attended the Search Engine Strategies Conference in March 2007, New York, NY.

Gillian Luce’s Specialties:

Social Media, Social Networking, Video Optimization, Email Marketing, HTML Coding, Event PLanning, Graphics, Website design/publisher, Creating Promotional Products, Database Management, Regulations of Real Estate

Gillian Luce’s Experience

Assistant Social Media Manager

For Rent Media Solutions/Dominion Enterprises

(Privately Held; Marketing and Advertising industry)

July 2007 — Present (2 years 6 months)

• Coordinate the efforts to grow our brand through business-to-consumer interactive marketing and advertising campaigns.

• Coordinate national training pieces regarding social media efforts in an attempt to create a uniform, unilateral branding image for For Rent Media Solutions.

• Building relationships with social media influencer's, bloggers, enthusiasts, new consumer business and media targets and outreach to generate awareness of our clients and products.

• Consumer video distribution among thirteen channels using SEO methods to optimize our brand name. Have reached over 1,000 distributed.

• Employee of the Month October 2007
Marketing Assistant

CB Richard Ellis

(Public Company; 5001-10,000 employees; Marketing and Advertising industry)

April 2006 — July 2007 (1 year 4 months)

Responsible for launching email and online marketing (Campaignlogic), Web publisher for company website, published 5
property webpages, directed and organized Tradeshows. Create and
update presentation materials. Creates maps, collects floor plans and
photographs of various sites. Create property and/or team advertisementsfor publication. Database management.
Marketing/Agent Assistant

Marketing Assistant

(Privately Held; 501-1000 employees; Real Estate industry)

October 2004 — April 2006 (1 year 7 months)

Responsibilities included listing and selling presentation flyers, seller and buyer presentation booklets. Ordering and overseeing monthly/seasonal
mailings (postcards & brochures), develop marketing plans, various Real Estate computer software (REIN, MLX-change, etc.) trained agents on software, very fluent in Microsoft Office. Perform Comparative Market
Analysis and database management.
Sales Associate

Hecht's Department Stores

(Public Company; 10,001 or more employees; Retail industry)

February 2000 — April 2006 (6 years 3 months)

Gillian Luce’s Education

Old Dominion University

BA , Marketing , 2002 — 2006

Additional Information

Gillian Luce’s Websites:

Gillian Luce’s Interests:

Social Media Marketing, Search Engine Optimization, Traditional Marketing, Graphic Design, Advertising, Event Planning

Gillian Luce’s Groups:

Member of South Eastern Virginia Women's Soccer Association, 2005-2009 Tidewater Soccer Referee Association Member, Rush Soccer participant, SEVWSA Communications Director