Digital Media Professional
San Francisco Bay Area
- Current
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- Senior Webcast Manager at ON24
- Past
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- Account Executive at AZN Television
- Marketing Specialist at International Channel Networks
- Director of Operations at Ticketweb
- Education
-
- University of California, Berkeley - Walter A. Haas School of Business
- University of California, Berkeley
- Connections
-
390
connections
- Industry
- Marketing and Advertising
- Websites
Gilbert Lee’s Summary
Sales and marketing professional with broad expertise in multiple platforms including digital media and broadcast television. Areas of expertise include ethnic marketing, e-commerce and utilization of new technologies.
Gilbert Lee’s Specialties:
Business development, branded entertainment, product integration, Asian American marketing
Gilbert Lee’s Experience
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Senior Webcast Manager
ON24
(Privately Held; 51-200 employees; Internet industry)
November 2006 — Present (3 years 1 month)
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Account Executive
AZN Television
(Broadcast Media industry)
January 2004 — August 2006 (2 years 8 months)
Managed Western Region territory for national television network, consistently exceeding sales goals. Designed, sold and implemented integrated advertising campaigns targeted to Asian American audiences. The network was part of the Comcast Networks family.
-
Marketing Specialist
International Channel Networks
(Broadcast Media industry)
November 2001 — December 2003 (2 years 2 months)
Developed marketing plans for ethnic premium networks creating quarter over quarter subscriber growth. Partnered with local Comcast Cable affiliate to add revenue generating units through multi-tactic campaigns. Initiated and established partnerships with media and community based organizations.
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Director of Operations
Ticketweb
(Public Company; Entertainment industry)
August 1997 — March 2001 (3 years 8 months)
Managed day-to-day operations for Internet ticketing pioneer. Oversaw account management and client service of company's roster of music and entertainment clients. Reported directly to the COO.
Gilbert Lee’s Education
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University of California, Berkeley - Walter A. Haas School of Business
MBA , 2006 — 2009
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University of California, Berkeley
BA , Economics , 1993 — 1997
- Activities and Societies:
- Alpha Phi Omega, UC Rally Committee, Mortar Board Honor Society, Asian Pacific Mentorship Program
Additional Information
Gilbert Lee’s Websites:
Gilbert Lee’s Groups:
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Haas/Berkeley Alumni -
Cal Alumni Association | UC Berkeley
Gilbert Lee’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
