
Marketing Consultant
San Francisco Bay Area

Marketing Consultant
San Francisco Bay Area
I love challenges and finding creative solutions to problems. I have a proven track record in leading successful projects, building business strategies, developing online marketing programs. I am highly experienced in organizing international trade shows and seminars.
Currently I am a Marketing Consultant at GreenRoad Technologies.
I worked as a Product Marketing for Wyse technology and interned at Check Point Software Technologies Ltd, in the Global Marketing Department.
A significant part of my job was to organize and analyze the company’s leads coming from different web sources and to optimize our online campaigns. For that, I used Salesforce.com and SAP program. I supported the launching and organization of new webinars by the company.
I worked also as a Marketing and Project Manager for Kata Vitec. I managed all components of online marketing campaigns including creative (banners), landing page optimization and pricing negotiation. I analyzed campaign performance to identify, prioritize, and execute on opportunities for improvement in marketing effectiveness.
I headed the strategy team for the company's new website and improved communication with product marketing and customers.
I earned my MBA summa cum laude, specializing in marketing and international strategy and a BA is in Economics and Business Management. I am on the Merage Fellows list and participated in their summer 2008 MBA program in Irvine, CA (http://www.meragefoundations.com
/mfuit.html).
I am excited about the many facets of the marketing and business world here in the bay area, and welcome the opportunity to discuss opportunities to explore
Looking for a challenging marketing position, where I can leverage my skills, leadership abilities and business experience.I have a proven track record in driving successful projects, building business strategies and highly experienced organizing international trade shows and paid media campaigns I managed projects on aggressive schedules and high quality requirements.Energetic, initiate, self motivated, charismatic , achiever, eager to succeed, Product Management, Product Marketing
(Privately Held; Computer Software industry)
July 2009 — Present (5 months)
•Producing new campaigns for the company to get exposure.
•Developing new creative marketing activities.
•Managing the company’s events.
•Managing the company’s website: content, design and posts.
(Privately Held; Information Technology and Services industry)
2009 — 2009 (less than a year)
● Created the most effective suite of product selling tools, including the website.
● Performed competitive research to develop content for competitive response documents.
● Ensured proper product positioning and support product launch events.
● Defined structural and content changes to the website that will make it easier for customers to navigate, discover and use product information.
(Public Company; CHKP; Computer & Network Security industry)
December 2008 — March 2009 (4 months)
● Organized and analyzed the company’s leads coming from different web sources.
● Optimized online campaigns. Supported the launching and organizations of new webinars by the company.
For my work I use tools such as using Salseforce, SAP, and MS-Office applications (mainly Excel and PowerPoint)
(Textiles industry)
March 2007 — October 2008 (1 year 8 months)
● Built strategies for future product release requirements, and ensure promotion of new features.
● Produced all of the company's marketing tools.
● Developed and managed all components of Online Marketing campaigns including pricing negotiation. Analyzed campaign performances.
● Enhanced communication effectiveness between the company and its distributors abroad (around 70), increased the products' share of their marketing activity. Kept the distributors up to date.
● Improved communication with product marketing and customers. Worked closely with them to understand their needs and improve their satisfaction.
● Organized all aspects of participation in international exhibitions.
● Web site: Heading the strategy team for the new web site. In charge of updating and maintaining content such as catalogs, graphic materials, marketing tools etc.
● Personally represented the company at the more important international exhibitions.
(Public Company; Banking industry)
June 2006 — January 2007 (8 months)
Located and recruited new customers for the bank's specialized high-tech park business branch.
(Marketing and Advertising industry)
August 2005 — August 2006 (1 year 1 month)
“The Jerusalem Globalist” (http://www.global21online.org/jerusalem/ )
● Managed a team of three producers.
● Marketed the magazine. Identified potential advertisers and negotiated advertising space.
(Government Administration industry)
August 2004 — January 2006 (1 year 6 months)
● Executed the budgetary transfers.
● Assisted in the ministerial process of budget planning.
● Administration of manpower reports.
(Government Agency; 10,001 or more employees; Military industry)
February 2000 — December 2002 (2 years 11 months)
Lieutenant Staff officer - Leading infantry training base.
● Coordinated the transfer and training placement of trainee soldiers (3,500 soldiers per annum).
● Managed four soldiers.
● Future female training personnel planning committee member.
Merage program for US- Israel trade relations 2008 — 2008
A program on U.S business and trade for Israeli MBA students. Emphasis on marketing, negotiation techniques, applied networking, sales strategies, finance, and legal and procurement issues.
MBA , Business Management , 2006 — 2008
specializing in Marketing and International strategy.
summa cum laude (2008)
B.A , Economics and Business Management , 2003 — 2006
Dean’s Honors List (2006)
Business development, management, organizational development, strategic planning, professional networking, running, international travel.
2008- Summa cum laude (MBA)
2006- Dean’s Honors List (BA)
2001- Passed IDF Manpower Branch Review of the unit with excellence.