
Director of Community, Clarizen
San Francisco Bay Area

Director of Community, Clarizen
San Francisco Bay Area
Community Director at Clarizen (On-demand Project Collaboration solutions), acting as the users’ advocate and liaison between the user community and Clarizen internal members. My main role is managing the inside sales, support and account management teams and facilitating the tools and content to make sure Clarizen end-users’ voice is heard internally.
Prior to Clarizen, worked at an early stage Swiss P2P software company called Collanos, as the Director of Product Management and Community.
Over the last 10 years have been focusing on community and product management activities, representing the customer/user at internet start-ups and large software companies.
Entrepreneur in spirit, always seeking innovative solutions to create a better user experience. Thrive in smaller, team oriented environments and enjoy taking upon myself formidable challenges which I pursue with determination.
MBA and MS-MIS from Boston University and a B.A in Japanese from Hebrew University, Jerusalem.
Product Management, Product Marketing, Competitive Analysis, Team Collaboration, Customer Advocacy, User Experience, Community, Inside Sales.
(Privately Held; Computer Software industry)
August 2007 — Present (2 years 4 months)
Acting as the users’ advocate and liaison between the user community and Clarizen's internal team. My main role is managing the entire sales cycle (pre to post sales) for Clarizen users in North America and Asia Pacific. Also, facilitate the tools and content to make sure Clarizen end-users’ voice is heard internally and that Clarizen resources (web site, user forums, case studies, etc.) are readily available to our rapidly growing user community.
(Privately Held; 1-10 employees; Computer Software industry)
November 2005 — Present (4 years 1 month)
Leading outbound Product Management activities and managing all customer/user correspondences across the entire adoption lifecycle. Spearheading U.S. pilot programs and campaigns to increase user adoption and seed the viral spread of our peer-to-peer team collaboration solution.
(Public Company; 10,001 or more employees; orcl; Computer Software industry)
December 2004 — August 2005 (9 months)
Corresponded with PeopleSoft customers affected by Oracle & PeopleSoft merger. Conducted dialog with C-level executives allaying their concerns regarding their IT investments. Identified new sales opportunities and escalated issues that required immediate attention.
(Public Company; Computer Software industry)
2004 — 2005 (1 year )
(Public Company; 10,001 or more employees; beas; Computer Software industry)
November 2004 — December 2004 (2 months)
Composed sales tools for the Product Marketing team. Constantly communicated with Sales team to gather project data and create reference slides and other sales tools.
(Public Company; 10,001 or more employees; sch; Banking industry)
March 2004 — September 2004 (7 months)
· Implemented a new IBM Content Management System (CMS) across Schwabs numerous web sites.
· Guided Schwabs business units in utilizing the CMS tool to meet their distinct needs.
· Wrote business requirements documents that reflect the changes required by the business.
· Published and edited web content on several Schwab web sites.
(Self-Employed; Myself Only; Internet industry)
March 2002 — March 2004 (2 years 1 month)
· Assisted Genentech with the migration to a web-based application for tracking employee training and learning.
· Developed a business proposal for an innovative new feature on eBays web site.
· Composed an internal sales tool for a large Bay Area software company.
· Consulted and prepared a software and hardware proposal for a retail chain seeking a POS system.
· Revamped an outdated property management system for a family business.
(Self-Employed; Myself Only; Internet industry)
January 2003 — December 2003 (1 year )
· Wrote a business plan for Netboards: a company offering a new form of entertainment to the consumer market categorized as Reality-based Board Games.
· Prepared the materials required to launch Netboards and attract seed investors and business partners.
(Privately Held; 11-50 employees; Computer Software industry)
September 2000 — March 2002 (1 year 7 months)
Development and Marketing of Web Self-Service software applications for global enterprises
·Led development of ERI FocalPoint Suite applications from Concept Definition through General Availability.
·Gathered product requirements, incorporating customer feedback, a functional analysis of the competitive landscape, identification of the target customer base, and the desired points of competitive differentiation.
·Defined global product requirements and wrote Market and Product Requirements Documents (MRDs / PRDs).
·Developed and delivered marketing materials that reflected ERIs positioning and messaging, including brochures, white papers, presentations, and product demonstrations.
Project Management
·Managed entire alpha and beta programs including working closely with customers to develop acceptance criteria, test plans, bug tracking and monitoring process, and success criteria for passing into beta phase.
Corporate Strategy
(Privately Held; 10,001 or more employees; Information Technology and Services industry)
September 1999 — September 2000 (1 year 1 month)
· Identified new products and services that would enhance PwC internal operations as well as service offerings to clients as part of the expanding e-business division within the TLS Department.
· Evaluated emerging companies and their products and how they were likely to affect future revenue streams of the departments core services.
· Conducted extensive research and analysis to determine future direction of the departments service roadmap.
· Presented research findings to internal departments within PwC.
· Spearheaded a report related to tax implications on EBPP (Electronic Bill Pay and Procurement) and other online financial transactions.
· Assisted in determining feature, content and user interface requirements for the newly launched TLS web site.
MBA / MS-MIS , Information Technology and Business , August 1997 — May 1999
MBA , Business , 1997 — 1999
B.A. , Japanese and Business , October 1991 — May 1994
Alameda Athletic