
Eliminating business and marketing GAPs by blending creative problem solving with precise implementation
Greater New York City Area

Eliminating business and marketing GAPs by blending creative problem solving with precise implementation
Greater New York City Area
Throughout my 30-year career, I’ve used my creative talents and analytical insights to help owners of smaller and medium-sized businesses eliminate GAPs of various kinds and seize a strategic advantage.
One GAP challenging today’s business owners is the one that’s created when they reduce marketing in order to save money. Using a 3-step process, my 10-Day Marketing Makeover looks at a business’s sales process and then builds a marketing strategy to support the sales process, increase closing ratios, and strengthen both the sales and marketing process without spending tons of money.
The process works. Within only 10 days we analyze 15 critical sales and marketing factors, create a strategic plan for rectifying the GAPs we find, and then provide an action plan to bring about significant improvement in the bottom. You can learn more about this at www.10DayMarketingMakeover.com.
Another difficult GAP is the one that’s created by unemployment and under-employment. To help people who are caught in this GAP, I responded by taking my years of business and marketing experience and creating a comprehensive online program designed to help people leverage their skills and talents and start a business in less time than it takes to find a job –– and with a nominal financial investment. Learn more at www.thinkselfemployed.com.
My mantra is, “Don’t just ‘watch the GAP,’ eliminate it!” Let’s face it; GAPs occur in every department of every business. When you see a GAP starting to emerge, close it fast… and close it properly!
I am always available to speak to groups regarding my favorite topics including general business or marketing issues, and how people who are unemployed or under-employed can create a business of their own.
I hold a Bachelors degree from the University of Cincinnati, a Masters from Michigan State University, and completed a year toward his Doctorate at Ohio State University. For more information, please follow the links below.
Business and marketing advisor and consultant. From creative concept to precise implementation, I'm strong on strategic planning, prospecting tools, and effective communication.
(Marketing and Advertising industry)
May 1985 — Present (24 years 8 months)
I am a business coach, consultant, marketing strategist, and writer. As a business and marketing advisor, I guide business owners and professionals on how to “ELIMINATE THE GAP” between where they are to where they want to be.
I deal with general, broader issues such as overcoming the challenges of a turbulent economy as well as specific concerns such as how to create and implement marketing strategies that provide maximum return on investment.
I am an avid writer on the subject of business and direct marketing. His articles on direct mail and marketing have appeared in numerous city business and industry publications.
Gotham City Networking
Manhattan Chamber of Commerce
Manhattan Chamber of Commerce, Ambassador
Greater New York Chamber of Commerce