Gianni D'Alerta

Current

Partner at Kompani Group
VP at Tiny Bowtique
Owner at LIFT HERE, Inc.

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Past

Director of Interactive Marketing at Camacho Cigars
Senior Interactive Producer at Propeller
Director of Technology / Marketing at Next In Line

CTO at WA007
ActionScript Programmer at Bridge House
Senior Web Designer at Alienware Corporation
Web Designer at Luminaire
Art Director at Alienware Corporation
Web & Graphic Designer at addashop.com
Junior Art Director at Painout

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7 more...

Education

Art Institute of Fort Lauderdale
Christopher Columbus Catholic High School

Recommended

30 people have recommended Gianni

Connections

344 connections

Industry

Marketing and Advertising

Gianni D'Alerta’s Summary

Gianni D'Alerta has worked in the interactive and creative market for more than 14 years. He started as a designer for print and rapidly moved through the ranks from directorial positions to even working 2 years for himself., Gianni supervises and mentors interactive teams overseeing all aspects of client interactive advertising and marketing, SEM and SEO campaigns, creative and development, and results tracking. He is also on the forefront of social media marketing and new media initiatives. His passion for integrated marketing that brings the offline and online worlds into compelling and results oriented directions fuels him everyday. Gianni loves to be in front of clients selling great ideas that become successful solutions.He's fluent in English and Spanish but, being a technologist (nerd), he might be caught speaking mumbo-jumbo.

Gianni D'Alerta’s Specialties:

Making the complex simple and the simple beautiful. Expert web and graphic communications services, emerging technologies and social/new media marketing... with a touch of guerrilla marketing!

Gianni D'Alerta’s Experience

Partner

Kompani Group

(Marketing and Advertising industry)

May 2009 — Present (7 months)
VP

Tiny Bowtique

(Privately Held; 1-10 employees; Apparel & Fashion industry)

November 2007 — Present (2 years 1 month)
Owner

LIFT HERE, Inc.

(Privately Held; 1-10 employees; Marketing and Advertising industry)

May 2001 — Present (8 years 7 months)

- I oversee the overall cost of production for an assigned project. Direct and facilitate the overall technical content and other related content issues. Supervise both front-end production, back-end production and content production teams. Create and manage site enhancement launch schedules.
- I was one of the founding members of Business Leaders a local Business Networking International (BNI) chapter in Coral Gables. The chapter grossed thousands of dollars in weekly referral revenue. I was also appointed the Educational coordinator where I delivered insightful and innovative ways for our chapter members to market themselves.
Director of Interactive Marketing

Camacho Cigars

(Privately Held; Tobacco industry)

August 2008 — May 2009 (10 months)

* Created a social network called socialcigar.com that in less than 2 years has more than 3500 members and 200,000 page views a month.
* Co-Produced a viral marketing campaign called the blackbandproject.com that was seen by hundreds of thousands of users and acquired more than 20,000 leads in less than one month.
* Co-Produced 2 major events in Las Vegas to help launch a new brand and out reach to a new demographic.
* Setup a IT and telephony network between three offices that allowed people all over the world to work and communicate in a cost effective and efficient manner.
* Represented the company in numerous events as a brand ambassador.
Senior Interactive Producer

Propeller

(Privately Held; 11-50 employees; Design industry)

October 2006 — August 2008 (1 year 11 months)

- Strategized the creation of brand loyalty initiatives for a major cigar brand. The solution was the creation of the first social networking site for cigar enthusiasts. In less than 4 months the social site was able to attract more than 1700+ users which resulted to more than 200,000 page views per month and increased the cigar company's traffic to their own site by more than 700 unique visitors per month. I also directed the creation another cigar industry first, three dimensional interactive cigar box viewer.
- Strategized and leveraged emerging technologies like syndicated information (RSS) in non traditional ways. Examples included creating press rooms, galleries and portfolios, and calendars of events. Allowing users to subscribe to content allows the client’s brand to maintain an ongoing conversation.
- Lead a team of more than 30 in various new media initiatives for Propeller's small and medium sized clients</li>
Director of Technology / Marketing

Next In Line

(Non-Profit; 11-50 employees; Civic & Social Organization industry)

December 2005 — October 2007 (1 year 11 months)

- Working as a board member for a networking group dedicated to young professional allowed me to get involved in many aspects of running a non-profit organization.
- Lead the board of directors in marketing a yearly special event for Breast Cancer that increased donations by more than 250% from the previous year.
- Event marketing online to utilizing techniques of building a 1300+ person database that resulted in more than 24 successful events.
- 500+ "friends" on social networking site MySpace in less than 1 month.
- Planed and implemented of the organization of the website. Included membership, photo gallery and event systems.
CTO

WA007

(Privately Held; 1-10 employees; Marketing and Advertising industry)

May 2006 — September 2006 (5 months)

- Planned and implemented the setup an automated web hosting business that resulted in the company saving hundreds of dollars in vendor costs and allowed our clients a one stop location to manage their web hosting and billing.
- Rewrote and organized the company's proposal process, which reduced proposal writing time by half.
ActionScript Programmer

Bridge House

(Marketing and Advertising industry)

2004 — 2004 (less than a year)

- I produced interactive kiosks for Wannado City, which included an interactive map of the theme park, a detective crime computer, and a "What do you want to do today" system.
- I produced Bridge House's parent company website, Dacra the developers who brought the Miami Design district to life. The site was a fully data driven flash site that featured fully scripted and dynamic animations. I also directed the creation of the Dacra website backend.
Senior Web Designer

Alienware Corporation

(Public Company; 51-200 employees; Internet industry)

May 2003 — May 2004 (1 year 1 month)

- Oversaw all of Alienware's international websites for Germany, France, and Europe.
- Directed the creative launch of workstation, media center, and the ultra premium ALX lines.
- In order to promote Alienware's newly released workstation line, I partnered with one of the internet's largest 3D communities, CGtalk.com, to organize an art contest. Alienware was exposed to 1000s of the site's users, we had 1000s of entries to the contest.
- I revised the Alienware identity system, unifying the brand across all mediums.
- Sourced, directed and managed the production all the collateral for the annual E3 conference in less than a two week span.
- Streamlined the support area of the website to make it more usable, functional and visually consistent with the rest of the site.
- Directed the creation of post card sized promotions that allowed quick and efficient production and resulted in more than 50 promotions that where created in a quarter of the time.
Web Designer

Luminaire

(Privately Held; 51-200 employees; Internet industry)

May 2001 — May 2003 (2 years 1 month)

- I created an interactive CD that contained more than 100 of Luminaire products.
- I created multimedia presentations that where projected and run from computers. Some of the designer's I created these multimedia presentations for were, Ron Arad and Zaha Hadid.
- Working extensively with flash I helped initiate the development of one of the first data enabled flash websites at the time.
Art Director

Alienware Corporation

(Public Company; 11-50 employees; Design industry)

July 2000 — May 2001 (11 months)

- I redesigned the logo and word mark to give the brand a more mysterious and aggressive look. The illustration of the symbol and the word mark is still being used today in the international marketplace.
- I set the foundation for the in house art department. With a small staff of 3 people we handled all the design needs and ad creation for some of the most viewed computer magazine's in the gaming industry
- Directed the production of advertisements for PC Gamer, Computer Gaming World, and Computer Shopper just to name a few.
- I directed the website redesigned and created an interactive way for people to experience the different colors of the cases.
Web & Graphic Designer

addashop.com

(Privately Held; 11-50 employees; Marketing and Advertising industry)

February 2000 — May 2000 (4 months)

One of the last remnants of the dot com boom in Miami. Addashop.com enabled users to create custom store fronts and sell products that Addashop.com had built partnerships with. The customer service and fulfillment was all handled by Addashop.com. My task at the company was to create templates for users to personalize their storefronts. The templates had to be created with dynamic content in mind. I also created and produced the Addashop.com's brochure.
Junior Art Director

Painout

(Marketing and Advertising industry)

1996 — 1996 (less than a year)