
Marketing & PR Manager at NITHO
Savona Area, Italy

Marketing & PR Manager at NITHO
Savona Area, Italy
(Privately Held; Computer Games industry)
2006 — Present (3 years )
I manage marketing and PR at NITHO (www.nitho.com), a multinational corporation in the field of electronic entertainment (accessories for PC & console gaming, iPod, iPhone, IT...) with an international fast growing market.
NITHO was founded by a very skilled and proved management, active since 1991 in the gaming accessories industry. The business model is based on production of innovative items for the latest entertainment devices.
Our goal is to become the referring point in the consumer market as manufacturer of accessories and peripherals for the entertainment and the game industry.
NITHO is in North Italy with its Marketing and Sales office and in South of China with its Logistic and Production.
Several distributors and agents are distributing NITHO in the main countries in Europe, USA, Asia and Middle East.
NITHO has 3 main divisions:
- Games, dedicated to the accessories for videogames consoles and PC gaming peripherals;
- Electronics, dedicated to the electronic entertainment accessories and in particular to iPOD and multimedia devices;
- Fun, electronic and licensed toys.
NITHO Games is a complete multiplatform approach to the gaming world:
- Licensing, worldwide licenses program connected with the ultimate characters and media events;
- Innovation, latest technology combined with ultimate materials in fashionable colors and trendy finishing;
- Competitivity, the most valuable rate between quality and price in a full range catalogue for all videogames accessories
(Privately Held; 51-200 employees; E-Learning industry)
2004 — 2006 (2 years )
I managed Giunti Labs’ corporate marketing communication, through media relations and PR, advertising operations, internal communication and events. Giunti Labs is one of the most important eLearning & knowledge management provider in the world, with an own LCMS (learning content management system) platform, installed in more than 500 international companies. It is part of the big Giunti Publishing Group, the 3rd here in Italy and among the best 10 in Europe. I am now the PR consultant for Giunti Labs with regards to the Italian market.
(Real Estate industry)
2002 — 2004 (2 years )
I managed marketing and communications at Fondocasa Holding, one of the most important Italian real estate holding. I used to be the PR manager and the responsible person for media communication, I managed internal communications, events, advertising campaigns (I was also the General Manager in the advertising agency of the Holding, ie Artwork Progetti.
(Real Estate industry)
1999 — 2002 (3 years )
I managed marketing and corporate communication at Vista Mare, the first Italian real estate network for holidays house.
1997 — 2001