CEO at Frozenfrogs
Rome Area, Italy
- Current
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- CEO at Frozenfrogs
- Past
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- Country Manager at Icemedia B.V.
- Trainer at Stoà
- Marketing Manager at Ad Maiora SpA
- Recommended
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21 people have recommended Gianluca - Connections
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155
connections
- Industry
- Marketing and Advertising
- Websites
Gianluca Arnesano’s Summary
Marketing and emerging media specialist with a solid experience in digital and internet marketing.
Strong passion about innovative marketing solutions, web 2.0, word of mouth marketing, and one-to-one marketing tools.
Founder of Frozenfrogs an Emerging Media Agency - [www.frozenfrogs.it] -
Author of the first italian book about Viral Marketing and innovative strategies.
(Viral Marketing e altre strategie di comunicazione innovativa, Franco Angeli - Milano)
Speaker at major industry conferences and summit.
Gianluca Arnesano’s Specialties:
Marketing and business development.
Market and competitive analysis for advertising and digital marketing.
Gianluca Arnesano’s Experience
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CEO
Frozenfrogs
(Privately Held; 1-10 employees; FF; Marketing and Advertising industry)
April 2008 — Present (1 year 8 months)
Strategic consulting company specialized on alternative and emerging media.
We provide strategic planning and campaign implementation on social media, urban media and digital media. -
Country Manager
Icemedia B.V.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
October 2005 — April 2008 (2 years 7 months)
Country manager with the goal to introduce Icemedia's innovative solutions into italian market.
Icemedia offers a number of media vehicles specifically designed to spread your message through cross-media marketing campaigns.
Our unique approach to cross-media marketing is based on a combination of permission marketing and the unique combination of different media channels.
Icemedia offers the following channels:
- Viral marketing
- Event marketing
- Database marketing
Our marketing and media solutions help brands reach goals with:
- Precision marketing to target groups
- High-impact branding
- Plug & play viral marketing solutions
- Database Building
- One on one Sampling
- Driving sales and store traffic
- Creating and identifying brand ambassadors
- Implementing cost effective loyalty tools
- Effective member referral solutions
- Measurable results (real time & post campaign) and consumer insights -
Trainer
Stoà
(Education Management industry)
2007 — 2007 (less than a year)
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Marketing Manager
Ad Maiora SpA
(Public Company; 11-50 employees; Internet industry)
July 1999 — October 2005 (6 years 4 months)
Additional Information
Gianluca Arnesano’s Websites:
Gianluca Arnesano’s Honors:
Author of the first italian book around Viral - Buzz and Word of Mouth:
Viral Marketing e altre strategie di comunicazione innovativa.
Franco Angeli editore - Milano
