Owner, Jack in the Box
France
- Current
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- Owner at Jack in the Box
- Past
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- Marketing Operations for indirect sales channels at Xerox
- Marketing support for Resellers at Computer 2000
- MarCom coordinator for Europe at APC
- Co-founder at A2i
- Education
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- EDHEC Business School
- Chartered Institute of Marketing (UK)
- Recommended
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7 people have recommended Giandra - Connections
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178
connections
- Industry
- Information Technology and Services
- Websites
Giandra de CASTRO’s Summary
My know-how is to provide salesforces with Proposal Management tools.
My last achievement is Jack in the Box, the Proposal Experts in France (consulting services, CMS tools for proposal management) .
We can help if you need to boost the impact of your sales proposals, increase your hit ratio on RFPs, or just give sales and marketing "One Voice".
Giandra de CASTRO’s Specialties:
- Implementing efficiency tools & methods for sales forces
- Project management (IT, Marketing and Sales programs)
Giandra de CASTRO’s Experience
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Owner
Jack in the Box
(Public Company; 1-10 employees; Computer Software industry)
December 1999 — Present (8 years 11 months)
Proposal Management Resource Center :
1]Profesional services : efficient proposal templates, war rooms on RFPs . For companies who want to increase their hit ratio.
2] Software Editing : Proposal Studio > The UNIQUE proposal management suite based on a content management technology. Taylored for companies who have to :
- face fierce competition
- market complex products
- profile sales pitches according to vertical markets or audience type
- secure the messaging (towards customers, and particularly through channels)
- secure brand image (layout, wording, ...)
I Pledge Allegiance to :
- VALENTIN GOVAERTS, since Xerox Europe has been the first "big customer" of my company, and has not been afraid to deal with a start up.
- PASCAL RIALLAND and ALI ZEBOUDJ, since SFR is now the major customer of my company, and trusted us for a huge roll out. -
Marketing Operations for indirect sales channels
Xerox
(Public Company; 10,001 or more employees; Information Technology and Services industry)
1997 — 1999 (2 years)
Channels Group division
- In charge of communication towards Indirect Channels (events, challenges, product launches...)
- In charge of the XPERF program setup (2tier channel complementary to the traditional concessionaire channel)
- In charge of Channel dedicated tools (creation of a Call Center for inbound and outbound campaigns, collaterals and other sales tools ...)
I Pledge Allegiance to JEAN CHARLES GOETZ who put his trust in me for ambitious projects, despite I was only 25, and who led Xerox HR to proceed to one of the few external recruitments in a year it was restricted to sales. -
Marketing support for Resellers
Computer 2000
(Public Company; Computer Software industry)
1996 — 1997 (1 year)
Computer 2000 has been acquired by CHS Tech data.
Co-op budgets & marketing operations between Editors / Suppliers and Key resellers
I Pledge Allegiance to M. MUNIER who gave me total bandwidth to make a real profit center out of the "co op" department, and accepted Xerox request to a "transfer". -
MarCom coordinator for Europe
APC
(Public Company; 1001-5000 employees; Computer Hardware industry)
1995 — 1996 (1 year)
APC : American Power Conversion (UPS Systems)
- Support for PR, Advertising, and Exhibition dedicated teams
- Follow up of the Share of Voice (advertising and PR) within EMEA
I Pledge Allegiance to SANDRINE FERLET who showed me that whatever you are hired for, you can become whatever you want within your company as long as you bring exceptional value. She (and her team) taught me profesionalism in MarCom operations. -
Co-founder
A2i
(Privately Held; 1-10 employees; Online Media industry)
January 1992 — 1995 (3 years)
(Similar to freelance.com, but 10 years ago !)
In charge of sales & marketing to launch a whole range of profesional services, among which :
- The paper and "online" (minitel) catalog of IT freelancers.
- the "freelance newsletter"
- the 3615, 3614 and 3629 "kiosque Minitel" services.
- the "staffing" services for "SSII" and major accounts
- the first french freelance congress
I Pledge Allegiance to the young and beloved FABRICE BATTY who taught me what entrepreneurship is about : never crack under pressure, believe, commit yourself and keep on whatever the roadblocks. Except death. May his soul rest in peace.
Giandra de CASTRO’s Education
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EDHEC Business School
1992 — 1994
I thank O.Oger for having supported me when I had to quit EDHEC before the end of my courses.
- Activities and Societies:
- Awful and wonderful memories organizing the first and last CH'TI trophy and being a nightmare for my managers as a "mad dog" salesrep selling ads in "LE CH'TI" cityguide (never been like that afterwards, I promise !)
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Chartered Institute of Marketing (UK)
January 1997
"Channel Management" courses
Additional Information
Giandra de CASTRO’s Websites:
Giandra de CASTRO’s Groups:
www.apmp.org (association of proposal management profesionals)
Club des Directeurs Commerciaux
Club Agora
Edhec Business School
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SalesLab -
Xerox Alumni
Giandra de CASTRO’s Honors:
- Le Monde Informatique Award, 2004 : WINNER of "IDG Software trophy for "Best IT project" based on SFR roll out of Proposal Studio
- Le Monde Informatique Award, 2003 : 2nd best for "IDG Software trophy for best Return on Investment", based on Xerox roll out of Proposal Studio
- ANVAR / France Info Award : 3rd best "innovating project" in "new services" category
- La revue du Gartner Group : 3 pages focus on our Proposal Management techniques
Giandra de CASTRO’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
