gianandrea facchini

Current

founder and owner at Buzzdetector

Past

Tutor at Assorel Academy
Co Author at The Age of Conversation 2
Co Author at The Age of Conversation

managing director at dmc
office manager at mediaedge cia - wpp
media manager at Mediaedge cia - wpp
group manager at OMD
group manager at BBDO
PR and event manager at DB Studio Italia
Assistant to CEO and communication and event manager at Gruppo Alma

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Education

Università degli Studi di Milano
Sotheby's Institute of Art

Recommended

6 people have recommended gianandrea

Connections

312 connections

Industry

Marketing and Advertising

gianandrea facchini’s Summary

Strategic monitoring of the social web.
I founded and own a company, Buzzdetector, with the goal to hear the voices from the web and turn them into actionable insights for companies: marketing, strategic, communication, pr.
W serve several multinational clients, both corporations and agencies and a significant list of proprietary case histories.
We develop further expertise in implementing communication platform between corporations and their customers and prospects.
www.buzzdetector.com

I do have my own blog on marketing and advertising
www.bizandbuzz.buzzdetector.com

gianandrea facchini’s Specialties:

To hear to the voices from the net and translate them into actionable insights.
To create connection between companies and customers, prospects.

gianandrea facchini’s Experience

founder and owner

Buzzdetector

(Marketing and Advertising industry)

February 2008 — Present (1 year 10 months)

After one year of testing the service with Nestlè, I founded my company, Buzzdetector.
Buzzdetector is not a PR company, nor a web agency, neither a press office or a lobbyst company.
Buzzdetector is an indipendent company
Buzzdetector is a strategic consultancy and intelligence company hearing the voices from the web and turning them into actionable insights for companies
Its goal is to create added value insights from comments and sentiment of the customers, current and prospects
Tutor

Assorel Academy

(Marketing and Advertising industry)

March 2009 — April 2009 (2 months)

Assorel Academy is the training program created by Assorel, the association of the PR companies in Italy.
I tutored the section Web 2.0 in Milan and Rome
Co Author

The Age of Conversation 2

(Marketing and Advertising industry)

May 2008 — May 2008 (1 month)

Co authoring for the second year of the Age of Conversation project.
My two cents is about the net and the privacy issue.
Co Author

The Age of Conversation

(Public Company; Newspapers industry)

July 2007 — July 2007 (1 month)

The Age of Conversation is a book published by 103 bloggers around the world. It's born from passion and sense of community, it was nurtured by the sense of social responsability, it should provide help for people who need it.
The project was led by Gavin Heaton and Drew McLellan.
I'm the only blogger from Italy to participate.
You can find the book at www.amazon.com and www.Lulu.com.
All the revenue goes to Variety the Children's Charity.
managing director

dmc

(Privately Held; 11-50 employees; Marketing and Advertising industry)

March 2005 — April 2006 (1 year 2 months)

Together with the position in Mediaedge, I had this experience ad md in DMC. This company is involved in relationship marketing, on line adv, viral and direct response. My first task was to handle ING Direct account and prepare their 2006 integrated marketing communication plan, leading a team of seven people from three different company.
office manager

mediaedge cia - wpp

(Public Company; 201-500 employees; Marketing and Advertising industry)

January 2000 — April 2006 (6 years 4 months)

Since Jan 2000, I run as Office Director the Mediaedge Rome office. 15 clients, between them three of the network key international clients, Colgate Palmolive, Sony Ericsson (previously Ericsson) and UIP (movie distribution). Other significant accounts Bose, Singapore Airlines, 20th Century Fox theatrical, Tunisian Tourist Board, Turkish Tourist Board. At local level the most important client is Lottomatica, a public company licensee of the Lotto and the Scratch and Win. We supported them for the Stock quotation and for the relaunch of Scratch and Win, which proved to be very successful. Since June 2005 I have been in the Mediaedge Board.
media manager

Mediaedge cia - wpp

(Public Company; 51-200 employees; Marketing and Advertising industry)

May 1999 — December 1999 (8 months)

after OMD, i was hired by Mediaedge as Media Manager on the Colgate Palmolive acoount. Within this six months, I had the responsability of Job Leader of the Danone pitch in Italy. then the Colgate account was moved to Rome, so I.
group manager

OMD

(Public Company; 51-200 employees; Marketing and Advertising industry)

January 1997 — May 1999 (2 years 5 months)

OMD is the merge of BBDO Media and DDB Needham Media office. In this company in addition of the Gillette account, i was in charge of the following clients: Braun, Duracell, Bridgestone/Firestone, the launch of the Smart (micro car from Mercedes). My task was to interact with the international coordinating center. I was also participating to the European Media Directors conferences.
group manager

BBDO

(Public Company; 1-10 employees; Marketing and Advertising industry)

March 1992 — January 1997 (4 years 11 months)

BBDO Media was my first step in media agency. I was in charge of the AlfaRomeo account for some months and then Gillette, IWS and the international part of the Pepsi budget.
After one year, I started to attend the European Media Directors Conferences.
PR and event manager

DB Studio Italia

(Privately Held; 11-50 employees; Public Relations and Communications industry)

September 1990 — February 1992 (1 year 6 months)

After Gruppo Alma, I joined DB Studio Italia. The company was managing several avant garde and luxury clients such as Thierry Mugler, Vivianne Westwood, Gruppo Alma, Marina Spadafora, Robert Clergerie, Mario Bucellati and others. I was in charged of managing some of these accounts in PR, media planning and events.
Assistant to CEO and communication and event manager

Gruppo Alma

(Privately Held; 51-200 employees; Apparel & Fashion industry)

March 1988 — September 1990 (2 years 7 months)

Alma was in the 80s and in the 90s a respectful fashion company, with store in several cities across the world, designed by Karl Lagerfeld, Gianni Versace, etc.
In the company I was in charge of assisting the CEO in negotiation and contractual discussion with top clients. Since the end of 1988, I took over the responsability of the events (fashion show in Milan), the communication campaign (the shooting of the catalogues and of the campaign) and the media buying.