Giacomo Melani (giacomo.melani at gmail.com)

Current

• Program Development Manager at Continuum
• Freelance Consultant (Self-employed)

Past

• NewMedia Marketing Manager at Metro Cash and Carry
• CRM Strategist at Gucci
• Technical Manager at Auselda AED Group

Education

• MIP-Politecnico Di Milano
• Università di Firenze - Facoltà di ingegneria

Recommended

3 people have recommended Giacomo

Connections

500+ connections

Industry

Marketing and Advertising

Giacomo Melani (giacomo.melani at gmail.com)’s Summary

Innovation is not a matter of budget, is a matter of ideas!

Expert on innovation: I work on Strategy, CRM, marketing, branding, web, with a deep knowledge on buying behaviors, retail processes and emotional links on consumer markets. Designer of one the most innovative web platform for retail channel.
I help companies to innovate themselves, to envison, design and deliver new strategies and processes, products, services and compelling experiences for their customers. I'm a power networker and I like to use web 2.0 tools to make new connections and relationships, build communities and create business in a new way.

I love to discover the core of the idea, work on product, brand, communication, marketing, processes...put some magic on and transform it in an incredible business success!

Keynote speaker at “N&ID- Novelties and Industrial Design”, organized by the Greek Ministry of Development. Athens, May 2008

Giacomo Melani (giacomo.melani at gmail.com)’s Specialties:

Marketing (offline/online/web 2.0) and strategy, Branding, Communication, CRM, loyalty programs, communities. Innovative projects, processes and business using innovative channels.
Deep knowledge on Retail, Design, Fashion and Luxury Goods.

Additional Information

Giacomo Melani (giacomo.melani at gmail.com)’s Interests:

Professor in courses on "the CRM process", "priciples of Marketing", “Innovative paradigms of Marketing” at MIP-Politecnico di Milano, courses only for companies and MBAs

Giacomo Melani (giacomo.melani at gmail.com)’s Groups:

Business Club Milan IN

•    eOffice
•    Bizbureau
•    MIP Alumni Association
•    Made in Italy & Luxury Goods (Italian Managers only)
•    marzar CEO network
•    The 4-Hour Academy
•    ASMALLWORLD.net
•    Nord Est Creativo
•    Luxury Addict Group
•    Marcello's Kitchen
•    FlorenceIN - ClubIN Firenze & Toscana
•    Continuum
•    Marketing, Advertising, and Communications Professors

Giacomo Melani (giacomo.melani at gmail.com)’s Honors:

Keynote speaker at “N&ID- Novelties and Industrial Design”, organized by the Greek Ministry of Development. Athens, May 2008

Organization and Speech at Industriali Reggio Emilia: "Sviluppare prodotti per un mercato che cambia"

Speaker at Unindustria Treviso conference: Innovare attraverso il design

Judge at Brand Identity Grand Prix, Pubblicità Italia

Speaker at the IDC conference "Content, Document Management & Corporate Portals Conference 2006"

Winner of Webchallenge 2005 (www.webchallenge.it)

Speaker at the conference “SAS i-days, the most important Italian congress about Business Intelligence” Oct.’03

Giacomo Melani (giacomo.melani at gmail.com)’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch