Giacomo Bertaina (gbertaina@msn)

Education

• IE (Instituto de Empresa)
• Florida State University
• Instituto Centroamericano de Administración de Empresas

4 more...

Recommended

14 people have recommended Giacomo

Connections

500+ connections

Industry

Marketing and Advertising

Giacomo Bertaina (gbertaina@msn)’s Summary

Multi-discipline Digital Marketing Strategist
US Hispanic & Latin American Markets

A deep understanding and passion for digital marketing. I love challenges that demand intellect and opportunities that require curiosity. I'm passionate about challenging the way things are, inspiring a shared vision of better possibilities, and mobilizing the means to affect needed change. Intellectual curiosity, ability to be both strategic and tactical, a passion for solving complex problems, combined with strong analytical skills and innovative thinking are my core strengths.

I'm a "deep generalist" with broad business expertise and deep marketing specialized skills. This is the age of the specialized generalist. I believe being a generalist is far more powerful than being a expert when operating at the edges, intersections, and overlaps where innovation thrives. I'm capable of rapidly acquiring specialist skills and knowledge in a minimum of time.

I have over fourteen years of combined experience in digital / interactive, direct, brand, product and trade marketing, and business development in consumer goods (beverage & tobacco), durable goods (HVAC, home furniture and accessories), wholesale distribution, imports & exports, commercial printing, publishing, financial services (mortgage, insurance, investments), automotive and advertising industries. Key strengths in marketing strategy, B2C and B2B integrated marketing in Fortune Global 500 and entrepreneurial environments in the USA, US Hispanic market, and Latin America (Peru, Colombia, Ecuador, Venezuela, Mexico, Panama, Honduras, El Salvador, Nicaragua, Guatemala, Costa Rica) . Bilingual: English / Spanish. BA in Economics. MBA - INCAE Business School.

Giacomo Bertaina (gbertaina@msn)’s Specialties:

Business Planning & Strategy, Internet Interactive Digital Online Marketing, Integrated Marketing, Cross-Media & Cross-Channel Strategy, Brand, Product, Trade and Direct Marketing, Media Campaign Planning, SEM Search Engine Marketing (SEO & PPC - Paid Search), Email Marketing, Web Site Development, Emerging & New Media.

Additional Information

Giacomo Bertaina (gbertaina@msn)’s Interests:

Interactive marketing, online marketing, digital marketing, digital marketing, mobile marketing, marketing to US Hispanics, Latinos, Latin America, management consulting, strategic planning, brand marketing, research, information consulting, business process improvement, higher education, teaching, mentoring, socially-responsible business, social entrepreneurship, ethics, economic and community development, professional networking, international and adventure travel, chess, jogging, judo, cooking, Cuban music, Latin jazz, salsa dancing, guitar playing.