Chief Executive Officer, Founder - Wiredset
Greater New York City Area
- Current
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- Chief Executive Officer / Founder at Wiredset
- Past
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- S.V.P. Online & Emerging Technologies at Sony Music Entertainment
- SVP Online & Emerging Technologies at SONY BMG Music Entertainment/ Columbia Records
- Assoc. Producer at Pixes BBC Doc. and DVD
- Creative Consultant / Producer at MTV Networks
- Director Press and Video at Beggars Banquet - 4AD
- Dir. of Programming at Private Eyes
- Recommended
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5 people have recommended Mark - Connections
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Mark Ghuneim’s Experience
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Chief Executive Officer / Founder
Wiredset
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2005 — Present (3 years 7 months)
Mark Ghuneim launched the digital agency Wiredset in 2004 after 16 years with Sony Music USA, where he was most recently Senior Vice President for Online Services. In that role, he created and implemented online marketing campaigns and was responsible for Sony Music's online sales.
As Senior Vice President of Online & Emerging Technologies for Sony's Columbia Records Group, Ghuneim was instrumental in the careers of artists such as Destiny's Child, Jeff Buckley, Bruce Springsteen, Bob Dylan and Billy Joel.
Ghuneim has pioneered innovations in new media as the music industry has evolved during the past three decades. Before joining Sony, Ghuneim was Director of Press and Video Promotion for the legendary independent label Beggars Banquet Records.
Ghuneim has moderated numerous panels at industry gatherings and guest lectured at universities in Los Angeles and New York. He has worked as a mentor.
"Wiredset is on the leading edge." - BusinessWeek, -
S.V.P. Online & Emerging Technologies
Sony Music Entertainment
(Public Company; 1001-5000 employees; SNE; Marketing and Advertising industry)
October 1987 — September 2004 (17 years)
Created and ran online and emerging technologies group for company. Ran Columbia Records then later all SME label groups online services group.
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SVP Online & Emerging Technologies
SONY BMG Music Entertainment/ Columbia Records
(Public Company; Marketing and Advertising industry)
2004 — 2004 (less than a year)
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Assoc. Producer
Pixes BBC Doc. and DVD
(Entertainment industry)
March 2001 — 2001 (less than a year)
Assoc. Producer for Pixies BBC UK Channel 4 documentary "Gouge" tracing the band's story and featuring appearances by Bono, David Bowie, PJ Harvey, members of Radiohead, Blur, Travis, Six By Seven.
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Creative Consultant / Producer
MTV Networks
(Public Company; Broadcast Media industry)
January 1987 — June 1989 (2 years 6 months)
Freelance position:
Produced MTV's 120 Minutes background Visuals and interstitial video programming.
Created on-air promo spots for network with Mark Pellington.
Creative produced used on air as part of networks on-air
promotions campaign. Spots where also used in a major Motion Picture Like Father Like Son (1987)(f/Dudley Moore) -
Director Press and Video
Beggars Banquet - 4AD
(Privately Held; Entertainment industry)
January 1986 — December 1988 (3 years)
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Dir. of Programming
Private Eyes
(Entertainment industry)
January 1984 — January 1986 (2 years 1 month)
Dir. of Programming, All content creation and acquisition. Corporate client liaison for press and other strategic events. Produce Live TV, Fashion Shows, Press events.
