Greg Herlein

Current

CTO and Principal Engineer at Fogbridge Corporation
Senior Director, Engineering at Premier Retail Networks

Past

VP Engineering at Arkstream, Inc.
Consulting Senior Software Engineer at Genesys Telecommunications Labs, Inc.
Director, Engineering at Quicknet Technologies, Inc.

Principal Software Engineer at Herlein Engineering
SSSG Technician at Woods Hole Oceanographic Institution
Technologist - Research and Development at Pacific Gas & Electric
ET1(SS) - Engineering Watch Supervisor/Reactor Operator at US Navy

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Education

Navy Nuclear Power Training
Chabot College

Recommended

26 people have recommended Greg

Connections

398 connections

Industry

Computer Software

Websites

Greg Herlein’s Summary

Strong leader with a razor-sharp customer focus and a diverse background. Key highlights:

- outstanding at technical product definition
- great team builder - strong at finding and growing talent
- deep technical expertise across many technologies
- adaptable - experience at startups and bigger companies
- excellent communicator - written and verbal
- fast learner, passionate about technology and leadership
- visionary - great at spotting trends and connections
- tenacious - never gives up, plays to win
- lightweight process oriented - agile, yet accountable
- customer listener - good products solve *their* problems

Follow me on Twitter: http://twitter.com/gherlein

Greg Herlein’s Specialties:

Broad generalist but deep skills in certain areas: technical product definition, technical partnerships, leading distributed teams. Very strong in agile and iterative full life cycle product development. Deep technical understanding of IP networking and distributed systems, media systems (codecs, distribution, playback using MPEG2, H.264, HDMI), instrumentation and control systems, network monitoring and remote system operations.

Greg Herlein’s Experience

CTO and Principal Engineer

Fogbridge Corporation

(Computer Software industry)

January 2007 — Present (2 years 11 months)

Fogbridge is a small consulting company specializing in highly technical software and product development efforts.
Senior Director, Engineering

Premier Retail Networks

(Public Company; TMS; Marketing and Advertising industry)

April 2004 — Present (5 years 8 months)

I currently manage two software development teams building video advertising systems deployed into over 6500 retail stores nationwide. Customers include Wal-Mart, Costco, Circuit City, Best Buy, and Albertsons. My role frequently involves making technical and business presentations to customers and partners as well as close
interaction with our Executive Team. Key accomplishments:

· completely rebuilt the sustaining engineering team responsible for supporting legacy systems
· recruited new staff with the right skills to build an IPTV-based software stack
· led the effort to build the world’s first IPTV based retail advertising system
· shifted several vendor relationships to full partnerships with joint development efforts to attack the market
· developed and mentored staff to position Engineering for strong growth
· stayed close to the technology by filing eight patent applications in 2007 alone
VP Engineering

Arkstream, Inc.

(Computer Hardware industry)

July 2003 — February 2004 (8 months)

I was one of four co-founders and managed all hardware and software development for an IPTV commercial insertion network video product. Our offices were in San Francisco and in the United Kingdom. My responsibilities included:

· hands-on engineering design of the hardware and software architecture
· managed all Engineering staff and budget for a cross-Atlantic team
· co-wrote the business plan
· frequent technical presentations to customers and investors

Arkstream was closed in February 2004 and reborn as PacketVision (as a strictly UK-based company) later that year. The products we initially designed came to market in 2006.
Consulting Senior Software Engineer

Genesys Telecommunications Labs, Inc.

(Public Company; 1001-5000 employees; Computer Software industry)

July 2000 — June 2003 (3 years )

Worked on the IVR Server and T-Server products. Took over the Meridian/Symposium T-Server. This telephony server manages the call flows for largescale call centers by interfacing directly the telephone switch. My efforts provided a new high-availability version of the product to be delivered on time, realizing a significant immediate sales gain in the final quarter of 2002 and revitalizing sales in 2003 and beyond. The code base was cross-platform for a wide range of Unix and Windows servers.
Director, Engineering

Quicknet Technologies, Inc.

(Privately Held; 11-50 employees; Computer Software industry)

May 1999 — June 2000 (1 year 2 months)

I founded the ‘Micro-Telco” team at Quicknet. The 'Micro-Telco' system was a Voice over IP system that used many ideas that today would be called ‘social networking.’ This fast-paced startup position involved both handson engineering and extensive management efforts. Our system used standard VoIP protocols (SIP and H.323) as well as proprietary protocols. My responsibilities included:

· hiring and managing a staff of 18, including developers, network engineers, DBAs, and support staff
· design of the architecture for the VoIP call control, call routing, and CDR/billing servers
· design of the Network Operations Center (NOC), including all security measures, systems, and procedures
· co-design of the Telephony API for Linux (part of the Linux kernel since the mid-2.2 kernel release)
Principal Software Engineer

Herlein Engineering

(Privately Held; Myself Only; Computer Software industry)

May 1998 — April 1999 (1 year )

Provided project management, network engineering, and custom software development to various customers. Projects in this time period included modernizing an embedded system I'd previously built for PG&E, developing modified Linux device drivers for a wireless network interface (for Broadlink, Inc.), advising a Japanese company (Asystems, Inc.) on the state of Linux as a commercial platform, and developing a multiplatform telephony Interactive Voice Response (IVR) client library for use in call center software (for Genesys Telecommunications Labs, Inc.).
SSSG Technician

Woods Hole Oceanographic Institution

(Non-Profit; 501-1000 employees; Research industry)

March 1997 — April 1998 (1 year 2 months)

Commissioned all science and non-marine engineering systems and then spent a year as the on board science support for Woods Hole Oceanographic Institution's Research Vessel ATLANTIS. Responsibilities included liaison between the ship crew and the visiting Lead Scientist for each cruise as well as the sole technical/engineering support for all at-sea science operations. Commissioning the ship involved installing a complete shipboard 100BaseT Ethernet, RS-485, closed circuit video, and cable TV plant throughout the ship, and installing multiple Linux, Solaris, Windows, and Macintosh hosts onto the network. At-sea support included all system and network administration for all shipboard computers (over 20 hosts) - including the data system for the deep diving mini-submarine ALVIN.
Technologist - Research and Development

Pacific Gas & Electric

(Public Company; 10,001 or more employees; PCG; Utilities industry)

January 1992 — March 1997 (5 years 3 months)

Provided technical resources to other Company departments and to various research projects as a lead engineer. Designed and implemented a major Unix-based client-server data acquisition and analysis system. This distributed monitoring system spanned 30+ locations on the power grid for power quality and system performance. Effort included writing all specifications, performing high-level system analysis (including database design, network architecture, and cross-platform integration) as well as custom software development. Several of the monitoring locations required custom embedded sensors for which I wrote all the software and designed and implemented several low-level communication protocols. I designed and developed the wireless gateway module, which at the time was one of the first ever embedded Linux projects. This system operated in the field for 18 months with no software defects observed over it's operating life.
ET1(SS) - Engineering Watch Supervisor/Reactor Operator

US Navy

(Government Agency; USN; Military industry)

December 1985 — December 1991 (6 years 1 month)

Six years in the Navy Nuclear Power Program, including two years experience as an at sea, on-watch Engineering Watch Supervisor on the USS Richard B. Russell (SSN-687). I had responsibility for managing the operation of the steam propulsion plant and nuclear reactor. Four years experience at sea as a lead Electronics Technician for the nuclear reactor instrumentation systems. Extensive operational and maintenance engineering experience with complex, diverse, mission-critical systems. Awarded the Navy Achievement Medal and multiple commendations for for excellence. Served as the Ship's Drill Coordinator planning and executing drills in preparation for an Operational Reactor Safegaurds Exam (ORSE). That role was usually held by a far more senior person. Held a Top Secret/SBI/SCI clearance based on a Special Background Investigation.

Greg Herlein’s Education

Navy Nuclear Power Training

1985 — 1988

This school is among the most demanding technical schools anywhere. I graduated with a 3.76 overall GPA in the top 5% of my class. In the Electronics training pipeline that fed into this school I graduated top of my class.
Chabot College

Additional Information

Greg Herlein’s Websites:

Greg Herlein’s Groups:

iptv
Retail Industry Experts
Wal-Mart
POPAIdigital - Digital Media in Retail
Technology Outsourcing– Professionals/ Software Developers/ Freelancers/ Programmers/ Entrepreneurs
Digital Signage Link
Linked:Energy (Energy industry expertise)
IPTV Internet Video Broadcast
Worldwide Digital Signage Network
Society of Motion Picture and Television Engineers (SMPTE)
Digital Signage Industry Connection
Streaming Media Professionals
IETF - The Internet Engineering Task Force
Out-of-Home Advertising Professionals
Embedded Systems Professionals
POPAI - The Global Association for Marketing at Retail
Set-top Box & IDTV, Mediacenter DVB and IP / CI+
Digital Signage Universe
Thomson Networking Group
Association of Engineering Managers
Mobile Augmented Reality
Patent Holder
Open Digital Signage
Software Product Managers Group
Linux based Kiosk solution
SV Engineering Leadership
Parents and Alumni of Ecole Notre Dame des Victoires in San Francisco
BASE (BAY AREA SOFTWARE ENGINEERS)
Linked San Francisco Bay Area
Social Entertainment Professionals
Social TV - next generation media (Web 2.0, mobile, digital video broadcast, DTV, STB, MHEG, IPTV)
End to End Web Developers