Greg Gibson

Current

• Co-founder at Betahouse
• Co-founder at Boston Social Technology Society
• CEO / Co-founder at Notati

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Past

• Cofounder / Adviser at Viximo
• Founder / Chief of Product Strategy at Helium, Inc.
• EVP Product Management & Marketing at Mall Networks, Inc.

• Co-founder at Littlefish Commerce
• Co-Founder / CEO at Enginehouse Internet Media Buyers
• Director, Small Enterprise Commerce Products at Open Market
• Founder / CEO at ICentral, Inc. (now ShopSite, Inc.)

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4 more...

Education

• New York University

Recommended

2 people have recommended Greg

Connections

233 connections

Industry

Internet

Greg Gibson’s Summary

I am a new media technologist that has founded and/or served on the management team of companies in the areas of social media, e-commerce, and online advertising since 1995.

I am particularly interested in "knowledge commerce" where communities of people exchange information in a way that drives a solid revenue model.

I spend a lot of time experimenting with ways to engage a community to better organize information by leveraging competitive forces and group dynamics.

Greg Gibson’s Specialties:

User-generated publishing, social media, information commerce, folksonomies and other social ontology, search engine optimization (SEO), search engine marketing (SEM), sociocybernetics, affiliate marketing, online advertising, product management, venture capital, business plans, general management (P&L, HR, etc.)

Greg Gibson’s Experience

• Co-founder

  Betahouse

  (Privately Held; 11-50 employees; Internet industry)

  April 2007 — Present (1 year 2 months)

  Helped found Betahouse, a coworking space in Central Square, Cambridge. Web innovators sharing space to cultivate new ideas, help each other and build new connections.

• Co-founder

  Boston Social Technology Society

  (Non-Profit; 1-10 employees; Internet industry)

  March 2007 — Present (1 year 3 months)

  Who: The Boston-based decision makers behind technologies that enable online cooperation
  
  Why: To design better online social technology products by identifying and sharing emergent methods, principles and ideas.

• CEO / Co-founder

  Notati

  (Privately Held; 1-10 employees; Internet industry)

  February 2007 — Present (1 year 4 months)

  Working on new company around social annotation and market-driven content ranking technologies. Our first project is prayabout.com, a social media site for the religious market.

• Cofounder / Adviser

  Viximo

  (Privately Held; 1-10 employees; Internet industry)

  August 2007 — November 2007 (4 months)

  Recently funded company in the virtual goods space.

• Founder / Chief of Product Strategy

  Helium, Inc.

  (Privately Held; 1-10 employees; Online Media industry)

  March 2002 — May 2006 (4 years 3 months)

  Invented a unique method for sorting user-generated content by harnessing peer-review while dramatically reducing gaming. Lead development strategy of Helium's market-driven platform for user-generated online publishing. Five patents filed. Helium has received funding from a private equity group.

• EVP Product Management & Marketing

  Mall Networks, Inc.

  (Privately Held; 1-10 employees; Internet industry)

  June 2005 — January 2006 (8 months)

  Mall Networks creates private-label affinity online shopping malls for companies such as NASCAR Racepoints, Major League Baseball, and major credit card companies.
  
  Responsible for leading product management and marketing efforts for Mall Networks. Built a platform that would support hundreds of clients, hundreds of merchants, and millions of members. The platform was designed to maximize the merchandising controls for each client while deploying search-engine optimization and usability best practices.

• Co-founder

  Littlefish Commerce

  (Privately Held; 11-50 employees; Internet industry)

  September 1999 — June 2001 (1 year 10 months)

  Co-founder of a B2C micro-niche online catalog company. Created economies of scale in very small markets by operating under a large company infrastructure.

• Co-Founder / CEO

  Enginehouse Internet Media Buyers

  (Privately Held; 1-10 employees; Internet industry)

  September 1998 — April 1999 (8 months)

  Launched Internet advertising buying agency. Personally conceived and designed AdOctane, Enginehouse's proprietary platform for ad campaign workflow management. Serviced clients such as Microsoft and Encyclopedia Britannica.

• Director, Small Enterprise Commerce Products

  Open Market

  (Public Company; 501-1000 employees; OMKT; Internet industry)

  June 1998 — August 1998 (3 months)

  Helped integrate ShopSite products into Open Market commerce platform after acquisition of ICentral.

• Founder / CEO

  ICentral, Inc. (now ShopSite, Inc.)

  (Privately Held; 11-50 employees; Internet industry)

  June 1995 — May 1998 (3 years)

  Built e-commerce technology company that served the small- to mid-size business market. Developed distribution relationships with major ISPs and packaged software companies such as Adobe and Microsoft. Sold the company in 1998 to Open Market (NASDAQ:OMKT). ShopSite is used by over 10,000 businesses today.

Greg Gibson’s Education

• New York University

  BS, Finance, September 1986 — June 1993

  Magna cum laude

  Activities and Societies:

  Racoosin Merit Scholar

Additional Information

Greg Gibson’s Interests:

theatre, playwriting, coworking, snowboarding

Greg Gibson’s Groups:

- Boston Social Technology Society (BSTS)
- Moderator of the Boston Coworking wiki - http://coworking.pbwiki.com/CoworkingBoston

•    Supernova member

Greg Gibson’s Honors:

Racoosin Merit Scholar

Greg Gibson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch