Greg Forst

Current

E-commerce/Digial Marketing Manager at Moji

Past

Online Marketing Manager at Vibes Interactive
Founder at RipIt Digital
Search Marketing Manager at TicketsNow.com

Ad Campaign Analyst at TicketsNow.com
Investigator II at Chicago Board of Education, Office of the Inspector General

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Education

University of Dayton

Recommended

1 person has recommended Greg

Connections

258 connections

Industry

Marketing and Advertising

Websites

Greg Forst’s Summary

Online marketer with extensive experience in developing every aspect of a business from website development, search engine optimization, search engine marketing, e-commerce, advertising (traditional and web), social media (Facebook, Twitter, blogging etc...) managing a team and more.

Greg Forst’s Specialties:

Optimizing online advertising campaigns (SEO/SEM), social media, business development, developing new online advertising strategies, marketing technical and consumer products and services, behavior analysis, website analytics and research.

Greg Forst’s Experience

E-commerce/Digial Marketing Manager

Moji

(Health, Wellness and Fitness industry)

August 2009 — Present (4 months)
Online Marketing Manager

Vibes Interactive

(Internet industry)

February 2008 — August 2009 (1 year 7 months)

I am in charge of developing and executing the strategic plan for all online marketing as it applies to the companies aggregate and micro websites. I have developed a company wide database reporting system for all aspects of the online business to allow strategic decisions to be made efficiently.

- Increased net revenue for Vacationsource.com by 64%, increased ROAS by 96%, decreased cost per booking by $426 and decreased Avg CPC by 63%.
- Decreased landing page bounce rate by10%

Other Duties:
- Strategic development of email marketing, affiliate marketing and natural search (SEO)
- Develop long term online marketing hiring needs.
- Monitor exterior factors that effect key metrics of each business unit.
- Work with site development team for higher conversion including landing pages, booking flows and testing (A/B and Multivariate Testing).
Founder

RipIt Digital

(Internet industry)

January 2005 — July 2008 (3 years 7 months)

www.RipItDigital.com - Sold company July 2008
• Managed and oversaw every aspect of the business.
• Ran all online advertising campaigns (PPC, SEO, display ads, email marketing, giveaways, PR etc...).
• Negotiated sale of company for profit in July 2008.
Search Marketing Manager

TicketsNow.com

(Privately Held; Entertainment industry)

October 2007 — February 2008 (5 months)

- Responsible for generating $15.5 million in revenue through pay per click campaigns I managed directly.
- Managed $1 million+ search marketing budget.
- Managed thousands of keywords, created ad copy, maintained keyword tracking and managed bids across multiple properties.
- Trained and worked with Omniture and Atlas
- Extensive experience in Google, Yahoo, MSN, Ask and Looksmart.
- Worked with team to develop new online advertising revenue streams.
Ad Campaign Analyst

TicketsNow.com

(Entertainment industry)

April 2007 — October 2007 (7 months)
Investigator II

Chicago Board of Education, Office of the Inspector General

(Government Agency; Law Enforcement industry)

March 2002 — April 2007 (5 years 2 months)

Greg Forst’s Education

University of Dayton

BS , Criminal Justice , 1997 — 2001

Activities and Societies:

Student Government Association Trip Coordinator,
Student Alumni Council,
Alpha Phi Sigma (National Criminal Justice Honor Society),
Vice President of Club Soccer Team, Dean’s List (2)