Gerrit van Deventer

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Marketing and Advertising

Gerrit van Deventer’s Summary

Gerrit van Deventer is an advocate for the effective use of technology to improving business efficiency. He has over 15 years experience working at mid to senior levels in the Information Communications Technology (ICT) marketplace, for Blue Chip companies including, Siemens, 3 and O2. He has worked internationally in South Africa, Malawi, Namibia, Tanzania, Germany, The Netherlands, France and Canada as well as throughout the UK.

He currently works as an independent freelance consultant helping Entrepreneurs, CEO’s and business owners of Small to Medium Enterprises (SME’s) driving business growth, analyse market trends, promote and develop marketing strategy and roll-out activities, measure performance, customer experience and ROI potential in line with commercial objectives.


• Network / Infrastructure (Architecture planning, Measuring performance & Optimise customer experience ensuring that the infrastructure supports end to end business requirements for more accurate customer relationship management)
• Project / Program Management (Create business cases, Proof of concept trails, develop case studies & document results, compiling whitepapers to form bases for outsourced service contracts, operational process & architecture documentation. Process Mapping & Investigation System Automation & Outsourcing)
• Business Development, Strategy & Planning (Building & developing business cases, proof of concept & Trail or pilot projects. Identifying key influencers, negotiating service agreements, managing key stakeholder and client relationships)
• Offline, Online and New Media Marketing Planning, Strategy management & ROI analyses. (Market, Industry, Sector analysis, research & segmenting. Utilising SEO, PPC, New Media, Social Networking & Social Media Marketing via platforms like, Twitter, Facebook, Linkedin, Blogs, YouTube, flickr, etc.)