
Chairman of Amárach Research
Ireland

Chairman of Amárach Research
Ireland
I'm economist who somehow ended up in the market research industry, having fun using the tools and insights of economics (neuro-, behavioural etc) to go beyond the usual suite of MR techniques.
Currently:
Board Member of Irish Direct Marketing Association
Member of the Irish Taxation Institute's Strategic Policy Group
Member of IBEC Energy Policy Committee
Formerly:
Chairman of the Marketing Society of Ireland
Director of AIMRO
Seeing the bigger picture and connecting it to this quarter's sales target.
(Privately Held; Market Research industry)
October 1988 — Present (21 years 2 months)