Chairman, Amárach Research
Ireland
- Current
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- Chairman at Amárach Research
- Education
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- London School of Economics and Political Science
- Connections
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24
connections
- Industry
- Market Research
- Websites
Gerard O'Neill’s Summary
I'm economist who somehow ended up in the market research industry, having fun using the tools and insights of economics (neuro-, behavioural etc) to go beyond the usual suite of MR techniques.
Gerard O'Neill’s Specialties:
Seeing the bigger picture and connecting it to this quarter's sales target.
Gerard O'Neill’s Experience
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Chairman
Amárach Research
(Privately Held; 11-50 employees; Market Research industry)
October 1988 — Present (20 years)
Amárach Research is Ireland's largest independent market research agency. In addition to surveys, focus groups etc. we use ethnographics, eyetracking and other tools to go beyond traditional techniques.
Our name means 'tomorrow' in irish Gaelic, and our business is foresight, not just insight.
