Regional e-Marketing Executive at RS Components
Singapore
- Current
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- Regional e-Marketing Executive at RS Components
- Owner at GeraldHeralds.com
- Past
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- Interactive Lead at RedWorks Singapore
- Lead Producer at XM Asia Pacific
- Senior Techician at Republic of Singapore Airforce
- Web manager at SinglesOne
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Gerald Neo’s Summary
A creative and resourceful individual with career goals of coming up with innovative ways to build/market business in digital space.
Launched a blog named Gerald Heralds recently to help executive in search of effectiveness in their career life as well as personal life.
Also a passionate learner with an ever-growing appetite for knowledge in the following areas:
1) Interactive/social media marketing
2) Leadership development
3) Organization management
4) Project management
5) Talent/Personal development
6) Team managment
7) SEO/SEM
Core competencies
• A self-driven professional with experience in interactive marketing, project management and process management
• Dynamic, strong entrepreneurial acumen with proven records of achievement in a fast-paced environment
• Capability to motivate team members and lead them to excel under stressful circumstances.
• Innovative use of the technologies to improve work efficiency and effectiveness
• Excellent knowledge of all mainstream Web technologies and interactive media
• Excellent knowledge of leadership development and personal development
Gerald Neo’s Specialties:
- Interactive / online marketing
- Leadership and personal development
- Process management
- Training and coaching
- All mainstream Web technologies and interactive media
Gerald Neo’s Experience
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Regional e-Marketing Executive
RS Components
(Public Company; ECM; Business Supplies and Equipment industry)
February 2009 — Present (10 months)
• Proactively drive e-Commerce sales for RS websites in APAC and scale up overall e-Commerce performance in APAC, through benchmarking and performance analysis
• Implement various message delivering mechanisms at different stage of the customer life-cycle within e-Commerce channels in APAC
• Manage and monitor SEM campaigns/budget in all search engines across 10 countries
• Manage and liaise with external agencies for all SEM campaign activities
• Liaise with Product Management Team & internal teams for campaign-related content & raw data for SEM campaign activity use
• Manage and work with internal teams to resolve search-engine-marketing and search engines related issues pertaining to the RS sites
• Review and share APAC SEM activity benchmarks and best practices -
Owner
GeraldHeralds.com
(Internet industry)
January 2008 — Present (1 year 11 months)
The focus of Gerald Heralds is on effectiveness. Be it in your life, in your career, or in your organization. Gerald Heralds provides advice and information on how to be a successful and effective executive.
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Interactive Lead
RedWorks Singapore
(Public Company; WPP; Marketing and Advertising industry)
June 2008 — December 2008 (7 months)
Operations
- Reported to Regional President with full responsibilities for all operations and profitability of the interactive department
- Managed a team of 2 Project managers, 3 Web designers and 3 Interactive developers in providing interactive services to both internal clients (OgilvyOne, Ogilvy Advertising, Ogilvy PR e.t.c) and external clients.
- Provides leadership and guidance in all aspects of the project cycle
- Participate or assist in development of proposals and pitch documents in collaboration with business development teams.
- Develop, enhance & enforce processes and/or tools to ensure smooth project deliveries with appropriate quality control
- Responsible for drafting or reviewing scope of work, cost estimates and SLAs for pitches, and new business for identified clients
- Responsible for conflict resolution with external/internal party
- Advise & direct project teams on solutions and effective working procedures for project success.
Training and learning development
- Educate & train current & new staff continuously on RedWorks work processes, roles, and responsibilities.
- Responsible for training, skills development & quality of work from projects team. -
Lead Producer
XM Asia Pacific
(Public Company; Marketing and Advertising industry)
February 2005 — September 2007 (2 years 8 months)
• Lead a team of 5 people to manage and deliver a retainer account (Nokia Asia Pacific website - www.nokia-asia.com) of S$2 million dollars.
• Provided consultation support on the maintenance of 8 Nokia regional sites in APAC (Thailand, Singapore, India, Indonesia, Malaysia, Korea, Australia and Philippines)
• Set-up Nokia APAC extranet to facilitate the sharing of online assets/analytic reports and knowledge of Brand guidelines among 8 Nokia regional sites
• Implemented Nokia online survey across Nokia APAC and 8 regional sites and all email program (Nokia Connections and Be The First To Know edm) to gather feedback to improve Nokia sites and it’s email program.
• Recommended and implemented the use of podcast in project department’s bi-weekly training program to ensure the knowledge shared during training can be retained for future usage.
• Being acknowledged for promoting excellent degree of services to clients. -
Senior Techician
Republic of Singapore Airforce
(Military industry)
July 1997 — July 2004 (7 years 1 month)
• Lead a team of 6 to 8 men in ensuring the serviceability of E-2C Hawkeye Airborne Early Warning aircraft and maintaining its avionics systems.
• Successfully completed a tour of duty as the Assistant Logistics Controller in handling overall maintenance of all aircrafts and coordinated technicians for 2 shift operation of the squadron.
• Together with the WITS (Work Improvement Team), effectively reduced the trouble-shooting time of a specific aircraft’s problem from two hours to just ten minutes.
• Successfully lead a team of 2 technicians in assisting in a project of structural enhancement of the central wing of the aircraft.
• Completed an Military exercise with Airforce of other countries as an Aircraft Logistics Controller
• Established a mentor role in guiding junior technicians to improve their technical skills; and also conducted trade training for junior technicians during squadron training days. -
Web manager
SinglesOne
(Recreational Facilities and Services industry)
January 2000 — July 2002 (2 years 7 months)
SinglesOne.com is a free friendship website that promotes friendship and companionship for Singaporean aged between 18 and 35, using forums and outdoor/indoor activities. I had successfully marketed Singlesone.com to 2000 active members through my active role and involvements.
• Responsible in managing a database of 2000 members and handling the development and progress of the website.
• Actively marketed the website using forum and activities ranging from wine-tasting to romantic dinner for 30 friends.
• Creatively designed the outlook of the website in order to enhance the overall experience of the members and visitors accessing our website
• Together with the programmer, planned and managed every features (e.g. registration, search function, forum etc) of the website to enhance the ease of use for our members.
• Handled editorial work of the website newsletter that created awareness of our new features in the website.
Gerald Neo’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
