Publishing executive with deep experience in digital, marketing, publishing and book retail
United Kingdom
- Current
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- Head of Digital at Hachette UK
- Past
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- Marketing Director at Little, Brown Book Group
- Director of Digital Strategy at Little, Brown Book Group
- Marketing Director at Orbit
- Business Manager at Orbit
- Marketing & Publicity Manager at Time Warner Book Group
- Microsites Editor at Ottakar's Plc
- Senior Bookseller at Ottakar's plc
- Education
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- King's College London, U. of London
- Recommended
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5 people have recommended George - Connections
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271
connections
- Industry
- Publishing
- Websites
George Walkley’s Summary
Senior publishing executive with extensive experience in digital, publishing and book retail; a successful track record in managing teams and budgets; strong technical skills; and the ability to balance multiple responsibilities and demands.
George Walkley’s Specialties:
Marketing, publishing, digital strategy and development, social media and the technology landscape.
George Walkley’s Experience
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Head of Digital
Hachette UK
(Publishing industry)
June 2009 — Present (2 months)
Responsible for enabling and driving implementation of digital initiatives and digital strategy across the Hachette UK publishers.
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Marketing Director
Little, Brown Book Group
(Privately Held; Publishing industry)
September 2008 — June 2009 (10 months)
Strategic responsibility for trade and consumer marketing for eight imprints, including setting and managing budgets. Strong emphasis on developing online skills within the team, and ensuring that campaigns include appropriate digital media. Successfully restructured marketing team.
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Director of Digital Strategy
Little, Brown Book Group
(Privately Held; Publishing industry)
December 2007 — June 2009 (1 year 7 months)
Formulating Little, Brown Book Group's digital strategy; working with colleagues across the business on the development of digital workflows; contributing to parent company Hachette's strategy and operations; developing new digital business. Extensive liaison work with other publishers and industry bodies including the Publishers Association and BIC. Serve as Chair of the Territorial Rights Working Group, a subcommittee of the PA's Trade Publishers Council.
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Marketing Director
Orbit
(Publishing industry)
December 2007 — August 2008 (9 months)
Responsible for marketing and publicity programme for market-leading imprint, including budgetary responsibility, developing a small marketing team, and coordination with sister companies overseas on shared, global campaigns. Highlights included working on the marketing of Stephenie Meyer's internationally-bestselling Twilight series.
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Business Manager
Orbit
(Publishing industry)
June 2006 — December 2007 (1 year 7 months)
Took on a broader role, adding areas such as increased responsibility for working with sales and customers to existing marketing-based portfolio. Also jointly responsible with Editorial Director for the day-to-day running of the Orbit imprint, reporting to the Publisher in New York. Highlights included working with US sister company to reposition the Orbit website, both in terms of changing its focus from the UK to an international presence; and in reorienting its content and structure from a static catalogue site to a dynamic, blog-based format.
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Marketing & Publicity Manager
Time Warner Book Group
(Public Company; 51-200 employees; Publishing industry)
November 2005 — June 2006 (8 months)
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Microsites Editor
Ottakar's Plc
(Public Company; 1001-5000 employees; Retail industry)
January 2003 — October 2005 (2 years 10 months)
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Senior Bookseller
Ottakar's plc
(Public Company; Retail industry)
September 1997 — January 2002 (4 years 5 months)
George Walkley’s Education
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King's College London, U. of London
1995 — 1997
Additional Information
George Walkley’s Websites:
George Walkley’s Groups:
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Tools of Change for Publishing -
International eBook Hachette Forum -
ePub User Group
George Walkley’s Contact Settings
Interested In:
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
