
Managing Director of Media Services Group, specializing in Radio/TV/Tower brokerage, valuation, restructuring/workouts.
Jacksonville, Florida Area

Managing Director of Media Services Group, specializing in Radio/TV/Tower brokerage, valuation, restructuring/workouts.
Jacksonville, Florida Area
Over 37 years of experience serving the broadcasting and communications tower industries:
Managing Director for Media Services Group (Radio and TV station brokerage, station valuations, workout asset management - trusts and receiverships, communications tower brokerage, and expert testimony).
Station owner, Monticello Media in Charlottesville, VA, and MSG Radio (San Juan) with an emphasis on serving the local community with meaningful news, entertainment, information and public service. Monticello Media began operating WCYK-FM, WHTE-FM, WWTJ-FM, WZGN-FM, WKAV-AM, WCHV-AM, and related digital assets in September of 2007.
Cell tower development and ownership in the southeast (USAntenna).
George@MediaServicesGroup.com
Radio and TV station brokerage. Station valuations. Workout asset management (trusts, receiverships, and CRO's), Station ownership. Cell and broadcast tower brokerage, development and ownership.
(Broadcast Media industry)
January 2009 — Present (11 months)
Acquired WIAC-FM, San Juan, PR January, 2009. Recruited and hired new General Manager and staff. Launched new Spanish CHR format ("Toca de To'"). Rapidly growing audience and revenue through creative promotions and marketing.
(Privately Held; Religious Institutions industry)
2009 — Present (less than a year)
"Methodists United in Prayer" facilitates prayer, love, exchange, and mutual support between the Cuba Conference and the Florida Conference of the Methodist Church.
(Privately Held; Broadcast Media industry)
2007 — Present (2 years )
Monticello Media is a Charlottesville-based company formed solely to purchase and operate six radio stations and related digital assets in Charlottesville as of October 2007. Our only focus and interest is serving Charlottesville area listeners and businesses. As a privately-held company, we don't have to weigh the whims of Wall Street against the needs of the constituents we serve.
Monticello Media's station mix and interactive websites are based on custom research conducted in the Charlottesville market. Our brands are designed to satisfy the interest and desires of our community and to allow area businesses to reach the most desirable consumers.
(Broadcast Media industry)
2002 — Present (7 years )
The John Bayliss Broadcast Foundation opens radio industry doors to outstanding college students by providing scholarships and internship opportunities.
(Broadcast Media industry)
2001 — Present (8 years )
Founded in 1947, The North Carolina Association of Broadcasters (NCAB) is widely recognized as one of the top associations for broadcasters in the nation in terms of legislative victories, education, services, benefits and legal assistance. NCAB was founded with the purpose of:
•Promoting closer cooperation and understanding between broadcast members.
•Providing members with current legal and legislative services.
•Helping broadcasters operate profitable and well-managed stations.
•Educating the public and businesses about the uses and values of broadcasting.
(Broadcast Media industry)
2001 — Present (8 years )
(Telecommunications industry)
2000 — Present (9 years )
USAntenna, Inc. operates communications towers in the southeast. We are flexible and professional, and have an excellent build to suit history. Our portfolio includes wireless towers in GA, SC, and AL.
(Privately Held; Broadcast Media industry)
1989 — Present (20 years )
Radio and TV station brokerage, valuation, financing, communications tower brokerage, and workout consulting.
For twenty years, Media Services Group has served as an advisor to many major public and private media companies, private equity firms, and lenders to the broadcast industry. We have sold hundreds of radio and television stations and towers with an aggregate value well into the billions. We have assisted in securing millions of dollars in financing for the broadcast industry and have appraised thousands of media businesses and loan portfolios.
We work with broadcasters, lenders, and investors to work out troubled balance sheets. Our professionals have served as court appointed receivers, trustees, and have in-depth experience with bankruptcies. Half of our partners own stations and over half hold advanced degrees. We provide turnkey solutions for broadcasters and lenders with troubled loans.
Media Services Group has closed more broadcast deals than any other broker in the last decade. (SNL Kagan)
(Broadcast Media industry)
March 2008 — February 2009 (1 year )
Appointed Receiver in Buncombe County (NC) Superior Court. Branch Banking and Trust Company v. Aisling Broadcasting of Banner Elk, LLC, et. al.
No. 07 CVS 05031
Increased Broadcast Cash Flow and sold/closed business within one year.
(Broadcast Media industry)
1993 — 1996 (3 years )
Appointed Receiver in Wake County (NC) Superior Court. First Union National Bank of NC v. Eagle Broadcasting, Inc. et. al.
No. 93 CVS 01846
Increased cash flow and sold business.
(Broadcast Media industry)
1986 — 1993 (7 years )
Negotiated the purchase and financing of WJTT-FM, Chattanooga, TN. Wrote the initial business plan and financial projections. Developed in-house sales training. Served as President and on Board of Directors until selling my interest to my partner in 1993.
(Broadcast Media industry)
1977 — 1987 (10 years )
GSM for one of the country's top billing radio stations. Developed revenue from one million to $12.5 million (net). Reduced cost of sales. Recruited and promoted several star performers. Fully automated the sales department. Participated in all station research, marketing, and promotional activities.
MBA , Business , 1982 — 1984
GSU's Executive MBA Program
BBA , Business , 1982
Radio/TV station brokerage, radio broadcasting, broadcast company restructuring, cell towers
National Association of Broadcasters,
Georgia Association of Broadcasters Board of Directors,
North Carolina Association of Broadcasters Board of Directors,
John Bayliss Broadcast Foundation Board of Directors,
Ponte Vedra United Methodist Church/La Sierra United Methodist Church (Cuba),
Porsche Club of America,
District Coordinator, North East Florida, Methodists United in Prayer (Cuba and Florida)
Twitter:
http://twitter.com/GeorgeReedRadio ,
CV:
www.mediaservicesgroup.com/userfiles/cv.pdf ,
Blogs:
www.georgereedradiotv.blogspot.com ,
www.monticellomediaowner.blogspot.com
Speaker, “Kellar Radio Farm System Institute, Appalachian State University, Boone, NC, July 2008
Interviewed for “Publisher’s Profile,” R&R, November 30, 2001
Speaker, “World’s First Investors Summit on Radio,” IRS-Montreux 1998 International Radio Symposium and Technical Exhibition, Montreux, Switzerland, June, 1998
Interviewed for “Radio Landed Squarely in the Middle of Wall Street in 1997,” Frank Montero, Tuned In. December, 1997.
Panelist on “Broadcast Financing for the 1990's: Preparing for Change in Law and Regulation.” National Association of Broadcasters, New Orleans, LA. September 7, 1995.
Speech on “The Changing Environment in Radio.” Fourth District American Advertising Federation conference in Jacksonville, FL. July 25, 1992.
Articles or interviews have been published in "Broadcasting & Cable," "Radio Only," “Tuned In,” "Pulse," "Radio Business Report," “Radio World,” and various state broadcasting association newsletters.