George Reed

George Reed

Managing Director of Media Services Group, specializing in Radio/TV/Tower brokerage, valuation, restructuring/workouts.

Jacksonville, Florida Area

Current
  • Member Board of Directors at John Bayliss Broadcast Foundation
  • Member Board of Directors at North Carolina Association of Broadcasters
  • Member Board of Directors at Georgia Association of Broadcasters
  • President at USAntenna, Inc.
  • Managing Director at Media Services Group, Inc.
Past
  • Court appointed receiver at Aisling Broadcasting of Banner Elk LLC
  • Court appointed receiver at Eagle Broadcasting, Inc.
  • President at Jettcom, Inc.
  • General Sales Manager at WVEE (V-103)/WAOK/WPLO, Atlanta, GA (Plough Broadcasting/DKM Broadcasting)
Education
  • Georgia State University
  • Mercer University
Connections
500+ connections
Industry
Broadcast Media
Websites

George Reed’s Summary

Over 37 years of experience serving the broadcasting and communications tower industries:

 Managing Director for Media Services Group (Radio and TV station brokerage, station valuations, workout asset management - trusts and receiverships, communications tower brokerage, and expert testimony).

 Station owner, Monticello Media in Charlottesville, VA, and MSG Radio (San Juan) with an emphasis on serving the local community with meaningful news, entertainment, information and public service. Monticello Media began operating WCYK-FM, WHTE-FM, WWTJ-FM, WZGN-FM, WKAV-AM, WCHV-AM, and related digital assets in September of 2007.

 Cell tower development and ownership in the southeast (USAntenna).

George@MediaServicesGroup.com

George Reed’s Specialties:

Radio and TV station brokerage. Station valuations. Workout asset management (trusts, receiverships, and CRO's), Station ownership. Cell and broadcast tower brokerage, development and ownership.


George Reed’s Experience

  • President

    MSG Radio, Inc.

    (Broadcast Media industry)

    January 2009Present (11 months)

    Acquired WIAC-FM, San Juan, PR January, 2009. Recruited and hired new General Manager and staff. Launched new Spanish CHR format ("Toca de To'"). Rapidly growing audience and revenue through creative promotions and marketing.

  • North East District Coordinator

    Methodists United In Prayer (Cuba/Florida)

    (Privately Held; Religious Institutions industry)

    2009Present (less than a year)

    "Methodists United in Prayer" facilitates prayer, love, exchange, and mutual support between the Cuba Conference and the Florida Conference of the Methodist Church.

  • Managing Director

    Monticello Media

    (Privately Held; Broadcast Media industry)

    2007Present (2 years )

    Monticello Media is a Charlottesville-based company formed solely to purchase and operate six radio stations and related digital assets in Charlottesville as of October 2007. Our only focus and interest is serving Charlottesville area listeners and businesses. As a privately-held company, we don't have to weigh the whims of Wall Street against the needs of the constituents we serve.

    Monticello Media's station mix and interactive websites are based on custom research conducted in the Charlottesville market. Our brands are designed to satisfy the interest and desires of our community and to allow area businesses to reach the most desirable consumers.

  • Member Board of Directors

    John Bayliss Broadcast Foundation

    (Broadcast Media industry)

    2002Present (7 years )

    The John Bayliss Broadcast Foundation opens radio industry doors to outstanding college students by providing scholarships and internship opportunities.

  • Member Board of Directors

    North Carolina Association of Broadcasters

    (Broadcast Media industry)

    2001Present (8 years )

    Founded in 1947, The North Carolina Association of Broadcasters (NCAB) is widely recognized as one of the top associations for broadcasters in the nation in terms of legislative victories, education, services, benefits and legal assistance. NCAB was founded with the purpose of:

    •Promoting closer cooperation and understanding between broadcast members.
    •Providing members with current legal and legislative services.
    •Helping broadcasters operate profitable and well-managed stations.
    •Educating the public and businesses about the uses and values of broadcasting.

  • Member Board of Directors

    Georgia Association of Broadcasters

    (Broadcast Media industry)

    2001Present (8 years )

  • President

    USAntenna, Inc.

    (Telecommunications industry)

    2000Present (9 years )

    USAntenna, Inc. operates communications towers in the southeast. We are flexible and professional, and have an excellent build to suit history. Our portfolio includes wireless towers in GA, SC, and AL.

  • Managing Director

    Media Services Group, Inc.

    (Privately Held; Broadcast Media industry)

    1989Present (20 years )

    Radio and TV station brokerage, valuation, financing, communications tower brokerage, and workout consulting.

    For twenty years, Media Services Group has served as an advisor to many major public and private media companies, private equity firms, and lenders to the broadcast industry. We have sold hundreds of radio and television stations and towers with an aggregate value well into the billions. We have assisted in securing millions of dollars in financing for the broadcast industry and have appraised thousands of media businesses and loan portfolios.

    We work with broadcasters, lenders, and investors to work out troubled balance sheets. Our professionals have served as court appointed receivers, trustees, and have in-depth experience with bankruptcies. Half of our partners own stations and over half hold advanced degrees. We provide turnkey solutions for broadcasters and lenders with troubled loans.

    Media Services Group has closed more broadcast deals than any other broker in the last decade. (SNL Kagan)

  • Court appointed receiver

    Aisling Broadcasting of Banner Elk LLC

    (Broadcast Media industry)

    March 2008February 2009 (1 year )

    Appointed Receiver in Buncombe County (NC) Superior Court. Branch Banking and Trust Company v. Aisling Broadcasting of Banner Elk, LLC, et. al.
    No. 07 CVS 05031
    Increased Broadcast Cash Flow and sold/closed business within one year.

  • Court appointed receiver

    Eagle Broadcasting, Inc.

    (Broadcast Media industry)

    19931996 (3 years )

    Appointed Receiver in Wake County (NC) Superior Court. First Union National Bank of NC v. Eagle Broadcasting, Inc. et. al.
    No. 93 CVS 01846
    Increased cash flow and sold business.

  • President

    Jettcom, Inc.

    (Broadcast Media industry)

    19861993 (7 years )

    Negotiated the purchase and financing of WJTT-FM, Chattanooga, TN. Wrote the initial business plan and financial projections. Developed in-house sales training. Served as President and on Board of Directors until selling my interest to my partner in 1993.

  • General Sales Manager

    WVEE (V-103)/WAOK/WPLO, Atlanta, GA (Plough Broadcasting/DKM Broadcasting)

    (Broadcast Media industry)

    19771987 (10 years )

    GSM for one of the country's top billing radio stations. Developed revenue from one million to $12.5 million (net). Reduced cost of sales. Recruited and promoted several star performers. Fully automated the sales department. Participated in all station research, marketing, and promotional activities.


George Reed’s Education

  • Georgia State University

    MBA , Business , 19821984

    GSU's Executive MBA Program

  • Mercer University

    BBA , Business , 1982


Additional Information

George Reed’s Websites:

George Reed’s Interests:

Radio/TV station brokerage, radio broadcasting, broadcast company restructuring, cell towers

George Reed’s Groups:

National Association of Broadcasters,
Georgia Association of Broadcasters Board of Directors,
North Carolina Association of Broadcasters Board of Directors,
John Bayliss Broadcast Foundation Board of Directors,
Ponte Vedra United Methodist Church/La Sierra United Methodist Church (Cuba),
Porsche Club of America,
District Coordinator, North East Florida, Methodists United in Prayer (Cuba and Florida)
Twitter:
http://twitter.com/GeorgeReedRadio ,
CV:
www.mediaservicesgroup.com/userfiles/cv.pdf ,

Blogs:
www.georgereedradiotv.blogspot.com ,
www.monticellomediaowner.blogspot.com

  •    Christian Professionals Worldwide
  •    Broadcast and Radio Professionals
  •    Turnaround Management Association
  •    Online Advertising Professionals
  •    ThoseinMedia
  •    Private Equity Investment Group
  •    Workout/Restructuring
  •    NATPE
  •    MindManager Enthusiasts
  •    ACT! Fanatics
  •    Towers & Wireless
  •    Media Expert Group - Broadcast
  •    Mercer University Alumni Group
  •    Hispanic Media Professionals
  •    Broadcast Professionals
  •    Radio & Television Professionals Network
  •    BIA - Media, Technology, Telecommunications
  •    Media Professionals Worldwide
  •    M&E ON AIR - Media and Entertainment Professionals
  •    Formula 1 Networking Group
  •    Porsche PCA Porsche Club of America Members
  •    Charlottesville Regional Chamber of Commerce
  •    Local Radio & Television Broadcasters
  •    Radio & Television Broadcasters
  •    Mergers & Acquisitions Network
  •    Restructuring and Turnaround Management
  •    Turnaround, Restructuring & Distressed Debt (OPEN TO ALL)
  •    Radio Broadcasting
  •    Corporate Restructuring Professionals
  •    Media and Entertainment Marketing
  •    Restructuring & Turnaround Consultants (Looking for New Opportunities)
  •    Entertainment and Media Valuation Network
  •    Wireless Infrastructure - Towers
  •    Advertising Account Executives of America
  •    PCIA - The Wireless Infrastructure Association
  •    Ponte Vedra Beach - Professionals
  •    Radio 2020
  •    Association of Insolvency & Restructuring Advisors (AIRA)
  •    The Georgia Wireless Association
  •    Charlottesville Networking Group
  •    Michael Walters Radio Ink
  •    Return to live and local Radio
  •    Puerto Rico Business
  •    Small and Medium Market Broadcasters/Advertisers
  •    Monticello Media Marketing
  •    Radio Station Owners and Managers
  •    Radio/TV Station Buyers

George Reed’s Honors:

Speaker, “Kellar Radio Farm System Institute, Appalachian State University, Boone, NC, July 2008

Interviewed for “Publisher’s Profile,” R&R, November 30, 2001

Speaker, “World’s First Investors Summit on Radio,” IRS-Montreux 1998 International Radio Symposium and Technical Exhibition, Montreux, Switzerland, June, 1998

Interviewed for “Radio Landed Squarely in the Middle of Wall Street in 1997,” Frank Montero, Tuned In. December, 1997.

Panelist on “Broadcast Financing for the 1990's: Preparing for Change in Law and Regulation.” National Association of Broadcasters, New Orleans, LA. September 7, 1995.

Speech on “The Changing Environment in Radio.” Fourth District American Advertising Federation conference in Jacksonville, FL. July 25, 1992.

Articles or interviews have been published in "Broadcasting & Cable," "Radio Only," “Tuned In,” "Pulse," "Radio Business Report," “Radio World,” and various state broadcasting association newsletters.


George Reed’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • getting back in touch

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