George Lin

Current

Sr. User Experience Designer at Ariba

Past

Sr./Staff Designer at Yahoo!
Lead Designer at PayPal / eBay
Sr. Art Director at AllBusiness.com

Sr. Art Director at Extractable Solutions

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Education

Academy of Art University

Recommended

45 people have recommended George

Connections

339 connections

Industry

Internet

Websites

My Website

George Lin’s Summary

I have worked as an Art Director/User Experience Expert in both full time positions and as an independent freelancer. I have knowledge and experience working with user-centered design principles, PLUS, experience managing successful creative teams in large scale projects. My professional skills draw on 8 years of previous experience as an Art Director, and Lead Designer working with top fortune 500 companies such as Yahoo!, Visa and eBay/PayPal. I would like to work with no-nonsense people who know what they want and how to achieve their objectives successfully. Be part of a team of Creatives that are fiercely determined to develop killer ideas and have the passionate drive to fulfill their visions.

George Lin’s Specialties:

- Develop and communicate industry-leading creative concepts
- Acute understanding of user-centered principles
- Acute attention to usability, content driven design
- Strong understanding and formal training in graphic design principles such as Typography, Color Theory, and Composition
- Ability to conceptualize multiple unique designs within a tight time frame
- Sound knowledge of platform limitations

George Lin’s Experience

Sr. User Experience Designer

Ariba

(Public Company; ARBA; Computer Software industry)

January 2009 — Present (7 months)

At Ariba, I am responsible for defining and creating an integrated user-centric innovation strategy for Ariba applications. I partner with other designers, developers, PM’s and researchers to help drive interaction design processes that align business opportunities and end-user productivity with technology breakthroughs. I help conceive and create innovative user-interface models, explore new ideas and concepts across multiple teams with a clear roadmap towards a final product in mind.
Sr./Staff Designer

Yahoo!

(Public Company; YHOO; Internet industry)

August 2008 — December 2008 (5 months)

At Yahoo!, I'm responsible for art directing and designing of new concepts, architecture and branding presence for Yahoo! Health. I work closely with all UED members, front/backend engineering, Product Management, Marketing, as well as stakeholders across all the business units to develop user centric designs and design guidelines.

Responsibilities:
- Provide the creative vision, strategy and leadership to develop a more user centric Y! Health.
- Working with senior management to determine milestones and deliverables, assessing user experience needs and coordination of production resources
- Provid Art Direction for co-branding partners
- Develop project prototypes for user friendly designs
Lead Designer

PayPal / eBay

(Public Company; 5001-10,000 employees; ebay; Internet industry)

October 2006 — August 2008 (1 year 11 months)

At PayPal/eBay, I worked closely with the UED: interaction designers, visual designers, user researchers, web developers, content writers and cross-functional teams: Product Management, Marketing, Engineering, etc. within the user experience department as well as stakeholders across all the business units in PayPal/eBay to develop global designs and design guidelines.

Responsibilities:
- Translate design problems with many stakeholders into scalable design solutions, and communicate design rationales to various audiences
- Establish and cultivate internal relationships with key contacts across departments
- Provide visual design as well as user interaction guidance for developers and for other UED teams through implementing and designing for cross-network interfaces and Platform best practices
Sr. Art Director

AllBusiness.com

(Privately Held; 11-50 employees; Internet industry)

May 2006 — October 2006 (6 months)

Responsible for directing and designing of new concepts, architecture and branding presence for AllBusiness.com. In a few month, I was able to implement a process to overhaul the Interaction and visual design language of AllBusiness.com to new industry standards and beyond. The refreshed site architecture and design helped attract millions more visitors and subsequently helped the company grow tremendously.

- Art Directing and Design
- Provide the creative vision, strategy and leadership
- Defining the strategic goals and accompanying business challenges of proposed user experience projects.
- Working with senior management to determine milestones and deliverables, assessing user experience needs and coordination of production resources
- Developing project prototypes for user friendly designs
Sr. Art Director

Extractable Solutions

(Privately Held; 11-50 employees; Internet industry)

August 2000 — May 2006 (5 years 10 months)

Responsible for directing and designing of new concepts, architecture and branding presence for 98% of Extractable’s clients. These clients included Visa, Palm, Palmsource, 3Com, Scantron, SupportSoft, Amerisource Bergen, CTA and many more.

- Art Directing and Design of high caliber Fortune 500 company web sites
- Providing the creative vision, strategy and leadership for all Extractable creative project development.
- Defining the strategic goals and accompanying business challenges of proposed creative projects.
- Working with project management to determine milestones and deliverables, assessing creative needs and coordination of production resources
- Developing project prototypes including application and UI designs, style guides, art, animation, and multimedia production as necessary
- Researching, evaluating and implimentation of new design trends that may influence future projects