iris Digital managing director/founder, blogger, entrepreneur, creative technology geek and strategist
London, United Kingdom
iris Digital managing director/founder, blogger, entrepreneur, creative technology geek and strategist
London, United Kingdom
A proven leader of digital and integrated marketing and brand communications, George has a 14-year track record of significantly growing enterprise value from both the agency and client side.
George has extensive hands-on experience with organizations ranging from Fortune 500 companies to start-ups, and is a trusted advisor and executive, capable of identifying core business challenges, developing the proper strategy, and driving teams to profitable results. He is a a creative strategist who enjoys getting his hands dirty.
A pioneer of digital marketing, George has occupied senior positions at companies like CBS/Viacom, Red Bull and Omnicom where he’s provided consultation on digital strategies, the impact of social networking and viral marketing, content development, eCRM and e-commerce strategies.
Throughout his career, George has delivered marketing solutions for brands like The New York Times, Chase Manhattan Bank, Lucent Technologies, BN.com, GlobalSports.com, Avis, The World Wildlife Fund, Advance Publications and The US Navy amongst others. George writes a popular blog which can be found at www.i-boy.com/weblog.