George Levy

Current

eBusiness Director at HSM
eBusiness Director at HSM Americas Inc.

Past

Director of Online Marketing at Magix Entertainment Corp.
Managing Partner at Synergy Web Marketing Group
Vice President Marketing at Bricsnet.com

Regional Partner Development Manager at Microsoft Latin America
Director of Integration at YupiMSN
Director of Community at Yupi.com

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Education

Florida International University
Saint John's School

Recommended

6 people have recommended George

Connections

217 connections

Industry

Internet

Websites

George Levy’s Summary

Internet marketing executive with 10+ years domestic and international experience in both startup and established organizations. Regarded as an expert in Online marketing and eCommerce. Specialized expertise in US Hispanic and Latin America markets.

Served as Vice President of Marketing for a “restart” Web-Based enterprise software company to secure additional $10 Million dollar financing round and position it as a leader in Gartner Magic Quadrant report.

Co-founder and senior management team member for YupiMSN (Microsoft Internet US Hispanic and Latin America division)

Fully bilingual in English and Spanish. Conversational in Portuguese.

George Levy’s Specialties:

Internet and email marketing, branding and identity development, international business development, Latin America and US Hispanic specialized expertise.

George Levy’s Experience

eBusiness Director

HSM

(Privately Held; 201-500 employees; Professional Training & Coaching industry)

July 2008 — Present (1 year 6 months)
eBusiness Director

HSM Americas Inc.

(Internet industry)

July 2008 — Present (1 year 6 months)
Director of Online Marketing

Magix Entertainment Corp.

(Computer Software industry)

April 2007 — July 2008 (1 year 4 months)
Managing Partner

Synergy Web Marketing Group

(Privately Held; 1-10 employees; Internet industry)

September 2006 — April 2007 (8 months)

- Web Site design and web marketing consulting

- Marketing positioning and brand identity development

- Lead generation and sales process implementation

- Seminar, event and tradeshow execution
Vice President Marketing

Bricsnet.com

(Privately Held; 51-200 employees; Internet industry)

July 2005 — September 2006 (1 year 3 months)

- Department head responsible for the development and execution of entire company marketing plan, budget and Go-To-Market strategy.

- Led total brand repositioning including development of supporting collateral material, tradeshow/event booth, strategy and participation, website redesign and updated corporate ID package.

- Coordinated all efforts with analysts to establish company as leader in Gartner IWMS (Integrated Workplace Management System) Magic Quadrant 2005 update.

- Leveraged Latin America regional experience to support key sales in the region leading to multi-million dollar enterprise software deals
Regional Partner Development Manager

Microsoft Latin America

(Public Company; MSFT; Computer Software industry)

July 2003 — July 2005 (2 years 1 month)

- Regional manager engaged in business planning of strategy, marketing and recruitment of unmanaged partners.

- Led Broad Channel Marketing event strategy, budget and execution for Latin America region.

- Active contributor in the design of World Wide “Go to Market” marketing campaigns for Small Business segment and their execution in Latin America.

- Responsible for localization and distribution of small business marketing materials to all Latin America subsidiaries.

- Developed and implemented regional closing sales incentive campaign for distributors in three languages, leading to double digit positive sales impact.

- Worked on the development of the world wide strategy for the recruitment of competitive partners, leading the Latin America execution of the initiative and surpassing all established goals.
Director of Integration

YupiMSN

(Privately Held; 201-500 employees; Internet industry)

July 2001 — July 2003 (2 years 1 month)

- Co-founder Yupi.com and participant in senior management of YupiMSN.

- Managed main Business Development partnerships including subscription services, Internet Access in Latin America and International mail forwarding.

- Coordinated multiple international MSN/Microsoft teams to develop US Hispanic offering for all web based services including Search, Messenger and MSN Explorer.

- Successfully launched Hotmail/MSN Extra Storage service for US Hispanic and Latin America regions.

- Executive spokesman for Microsoft and YupiMSN delivering Keynote speeches both in English and Spanish in speaking opportunities including National Council of La Raza, Instituto Costarricense de Turismo and National Association of Hispanic Publications.

- Interviewed on radio, print and television including CNN en español, Wall Street Journal and BBC Radio.

- Member of the Microsoft Corporate Diversity team for US Hispanic efforts.
Director of Community

Yupi.com

(Privately Held; 201-500 employees; Internet industry)

October 1998 — July 2001 (2 years 10 months)

- Supervised team of 25 internationally dispersed employees.

- Managed and directed all customer interactive services including Customer Service, Chats, Forums, Instant Messaging and email.

- Implemented customer service application reducing headcount costs and reply time from over 72 hours to under 24.

- Account executive for top revenue clients.