George Smith

Current

• Social Media Activation Lead at R/GA

Past

• Social Media Specialist at Crocs, inc
• BioTech Operations at Aerotek
• Freelance Writer at Self Employed (Self-employed)

• Account Executive at Broadview Networks
• Office Coordinator at Syracuse University
• Claims Adjuster at Liberty Mutual
• Assistant Editor at Data Key Communications
• Researcher at University of Massachusetts

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Education

• University of Massachusetts, Amherst
• Liverpool High School

Recommended

13 people have recommended George

Connections

408 connections

Industry

Internet

Websites

• My Company
• My Blog

George Smith’s Summary

George Smith is the Social Media Specialist for Crocs, Inc. Merging Sales, Journalism, and Marketing experience – he helped create and continues to shape Crocs endeavors into the realm of Social Media. With a focus on galvanizing the strong community that Crocs had earned in becoming one of the most talked about footwear companies, George focuses on the relationships that brands and their consumers can develop through the power of Social Media.

George Smith’s Specialties:

Social Media Marketing, Sales, copy editing, PR, Community Management

George Smith’s Experience

• Social Media Activation Lead

  R/GA

  (Public Company; IPG; Marketing and Advertising industry)

  November 2009 — Present (1 month)

• Social Media Specialist

  Crocs, inc

  (Public Company; 1001-5000 employees; CROX; Consumer Goods industry)

  August 2007 — November 2009 (2 years 4 months)

  • Coordinate the development and implementation of social media engagement strategy and policies and plans integrated with existing marketing campaigns including: blogging policy, formal blogger relations programs and SM monitoring programs
  • Recommend and deploy an appropriate mix of communications strategies and tactics with blogs, social media networks, discussion groups and forums to drive traffic to Crocs.com
  • Set targets and timelines for social media programs and key initiatives
  • Develop a set of best practices and devise recommended rules of engagement for the use of social media; document the process based on the results that are achieved
  • Take a proactive holistic approach to understand thoroughly all aspects of the business including in-depth product knowledge including: core, style, sport and all vertical product lines as well as integrated marketing/brand campaigns.
  • Train functional groups on the technology and culture of social media as it relates to their roles

• BioTech Operations

  Aerotek

  (Privately Held; 1001-5000 employees; Staffing and Recruiting industry)

  April 2006 — July 2007 (1 year 4 months)

• Freelance Writer

  Self Employed (Self-employed)

  (Self-Employed; Writing and Editing industry)

  2003 — 2007 (4 years )

  Wrote Online Blog for Syracuse.com focusing on the Syracuse University Sports World.
  Wrote articles/press releases/etc on a freelance basis.

• Account Executive

  Broadview Networks

  (Privately Held; 201-500 employees; Telecommunications industry)

  2005 — 2006 (1 year )

  Outside B2B Sales Position in the Syracuse, NY sales region

• Office Coordinator

  Syracuse University

  (Educational Institution; 1001-5000 employees; Higher Education industry)

  2004 — 2005 (1 year )

  Office Coordinator for Housing and ID Card Services.

• Claims Adjuster

  Liberty Mutual

  (Public Company; 5001-10,000 employees; Insurance industry)

  2003 — 2004 (1 year )

  Claims Adjuster for Automotive Property Claims

• Assistant Editor

  Data Key Communications

  (Privately Held; 11-50 employees; Publishing industry)

  2002 — 2003 (1 year )

  Assistant Editor for a firm that handles multiple Trade Association Magazines.

• Researcher

  University of Massachusetts

  (Educational Institution; Research industry)

  2001 — 2002 (1 year )

  Helped perform research for a study on Violence in Media performed by UMass Faculty.

George Smith’s Education

• University of Massachusetts, Amherst

  BA , Communications , 1998 — 2002

  Activities and Societies:

  Minor: African American Studies
  Activities: Student Government Association: Orchard Hill Area Government, UVC-TV 19, MASSPIRG,

• Liverpool High School

Additional Information

George Smith’s Websites:

• My Company
• My Blog

George Smith’s Interests:

Social Media, writing, music

George Smith’s Groups:

•    PodCamp
•    University of Massachusetts (UMass) Amherst Alumni
•    Crocs

George Smith’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch