
Social Media Specialist at Crocs, Inc.
Greater Denver Area

Social Media Specialist at Crocs, Inc.
Greater Denver Area
Social Media Marketing, Sales, copy editing, PR, Community Management
(Public Company; 1001-5000 employees; CROX; Consumer Goods industry)
August 2007 — Present (2 years)
• Coordinate the development and implementation of social media engagement strategy and policies and plans integrated with existing marketing campaigns including: blogging policy, formal blogger relations programs and SM monitoring programs
• Recommend and deploy an appropriate mix of communications strategies and tactics with blogs, social media networks, discussion groups and forums to drive traffic to Crocs.com
• Set targets and timelines for social media programs and key initiatives
• Develop a set of best practices and devise recommended rules of engagement for the use of social media; document the process based on the results that are achieved
• Take a proactive holistic approach to understand thoroughly all aspects of the business including in-depth product knowledge including: core, style, sport and all vertical product lines as well as integrated marketing/brand campaigns.
• Train functional groups on the technology and culture of social media as it relates to their roles
(Privately Held; 1001-5000 employees; Staffing and Recruiting industry)
April 2006 — July 2007 (1 year 4 months)
(Self-Employed; Writing and Editing industry)
2003 — 2007 (4 years)
Wrote Online Blog for Syracuse.com focusing on the Syracuse University Sports World.
Wrote articles/press releases/etc on a freelance basis.
(Privately Held; 201-500 employees; Telecommunications industry)
2005 — 2006 (1 year)
Outside B2B Sales Position in the Syracuse, NY sales region
(Educational Institution; 1001-5000 employees; Higher Education industry)
2004 — 2005 (1 year)
Office Coordinator for Housing and ID Card Services.
(Public Company; 5001-10,000 employees; Insurance industry)
2003 — 2004 (1 year)
Claims Adjuster for Automotive Property Claims
(Privately Held; 11-50 employees; Publishing industry)
2002 — 2003 (1 year)
Assistant Editor for a firm that handles multiple Trade Association Magazines.
(Educational Institution; Research industry)
2001 — 2002 (1 year)
Helped perform research for a study on Violence in Media performed by UMass Faculty.
BA , Communications , 1998 — 2002
Social Media, writing, music