George Smith
Sr. Manager, Social and CRM Strategy and Execution at PepsiCo
- Location
- Greater New York City Area
- Industry
- Marketing and Advertising
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George Smith's Overview
- Current
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- Sr. Manager, Social and CRM Strategy and Execution at PepsiCo
- Past
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- Social Activation Lead at R/GA
- Social Media Specialist at Crocs, inc
- Education
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- University of Massachusetts, Amherst
- Liverpool High School
- Recommendations
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18 people have recommended George
- Connections
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500+ connections
- Websites
George Smith's Summary
George G Smith Jr is a blogger, social strategist, and digital native currently living in New York City. George graduated from the University of Massachusetts – Amherst with a degree in Communications and a minor in African Studies. He has worked with many brands in the social realm - including Crocs, Walmart, and Pepsi. He has spoken at SXSW, Izeafest, Blog World Expo and other professional conferences on various topics within Social Media
Specialties
Social Media Marketing, PR, Community Management, Social Media Strategy, Digital Marketing Strategy
George Smith's Experience
Sr. Manager, Social and CRM Strategy and Execution
PepsiCo
Public Company; 10,001+ employees; PEP; Food & Beverages industry
November 2010 – Present (1 year 4 months) Purchase, NY
Sr. Manager of Social Strategy and Execution for PepsiCo Beverages
*Develop Strategy for Social Media across Pepsi Beverages Global Portfolio.
Social Activation Lead
R/GA
Public Company; 501-1000 employees; IPG; Marketing and Advertising industry
November 2009 – November 2010 (1 year 1 month)
Worked in a client facing role on a Fortune 5 account where I was responsible for:
*Developing the strategic direction for their social media influencer program.
*Providing subject matter expertise on Social Media topics
*Developing initial guidelines and processes for Social Media sites such as Facebook.
Social Media Specialist
Crocs, inc
Public Company; 1001-5000 employees; CROX; Consumer Goods industry
August 2006 – November 2009 (3 years 4 months)
• Coordinate the development and implementation of social media engagement strategy and policies and plans integrated with existing marketing campaigns including: blogging policy, formal blogger relations programs and SM monitoring programs
• Recommend and deploy an appropriate mix of communications strategies and tactics with blogs, social media networks, discussion groups and forums to drive traffic to Crocs.com
• Set targets and timelines for social media programs and key initiatives
• Develop a set of best practices and devise recommended rules of engagement for the use of social media; document the process based on the results that are achieved
• Take a proactive holistic approach to understand thoroughly all aspects of the business including in-depth product knowledge including: core, style, sport and all vertical product lines as well as integrated marketing/brand campaigns.
• Train functional groups on the technology and culture of social media as it relates to their roles
George Smith's Education
University of Massachusetts, Amherst
BA, Communications
1998 – 2002
Activities and Societies: Minor: African American Studies Activities: Student Government Association: Orchard Hill Area Government, UVC-TV 19, MASSPIRG,
Liverpool High School
1994 – 1998
George Smith's Additional Information
- Websites:
- Interests:
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Social Media, writing, music
- Groups and Associations:
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Contact George for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
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