Social Media Specialist at Crocs, Inc.
Greater Denver Area
- Current
-
- Social Media Specialist at Crocs, inc
- Past
-
- BioTech Operations at Aerotek
- Freelance Writer at Self Employed (Self-employed)
- Account Executive at Broadview Networks
- Office Coordinator at Syracuse University
- Claims Adjuster at Liberty Mutual
- Assistant Editor at Data Key Communications
- Researcher at University of Massachusetts
- Education
-
- University of Massachusetts, Amherst
- Connections
-
261
connections
- Industry
- Internet
- Websites
George Smith’s Summary
George Smith’s Specialties:
Social Media Marketing, Sales, copy editing, PR, Community Management
George Smith’s Experience
-
Social Media Specialist
Crocs, inc
(Public Company; 1001-5000 employees; CROX; Consumer Goods industry)
August 2007 — Present (2 years)
• Coordinate the development and implementation of social media engagement strategy and policies and plans integrated with existing marketing campaigns including: blogging policy, formal blogger relations programs and SM monitoring programs
• Recommend and deploy an appropriate mix of communications strategies and tactics with blogs, social media networks, discussion groups and forums to drive traffic to Crocs.com
• Set targets and timelines for social media programs and key initiatives
• Develop a set of best practices and devise recommended rules of engagement for the use of social media; document the process based on the results that are achieved
• Take a proactive holistic approach to understand thoroughly all aspects of the business including in-depth product knowledge including: core, style, sport and all vertical product lines as well as integrated marketing/brand campaigns.
• Train functional groups on the technology and culture of social media as it relates to their roles -
BioTech Operations
Aerotek
(Privately Held; 1001-5000 employees; Staffing and Recruiting industry)
April 2006 — July 2007 (1 year 4 months)
-
Freelance Writer
Self Employed (Self-employed)
(Self-Employed; Writing and Editing industry)
2003 — 2007 (4 years)
Wrote Online Blog for Syracuse.com focusing on the Syracuse University Sports World.
Wrote articles/press releases/etc on a freelance basis. -
Account Executive
Broadview Networks
(Privately Held; 201-500 employees; Telecommunications industry)
2005 — 2006 (1 year)
Outside B2B Sales Position in the Syracuse, NY sales region
-
Office Coordinator
Syracuse University
(Educational Institution; 1001-5000 employees; Higher Education industry)
2004 — 2005 (1 year)
Office Coordinator for Housing and ID Card Services.
-
Claims Adjuster
Liberty Mutual
(Public Company; 5001-10,000 employees; Insurance industry)
2003 — 2004 (1 year)
Claims Adjuster for Automotive Property Claims
-
Assistant Editor
Data Key Communications
(Privately Held; 11-50 employees; Publishing industry)
2002 — 2003 (1 year)
Assistant Editor for a firm that handles multiple Trade Association Magazines.
-
Researcher
University of Massachusetts
(Educational Institution; Research industry)
2001 — 2002 (1 year)
Helped perform research for a study on Violence in Media performed by UMass Faculty.
George Smith’s Education
-
University of Massachusetts, Amherst
BA , Communications , 1998 — 2002
- Activities and Societies:
- Minor: African American Studies
Activities: Student Government Association: Orchard Hill Area Government, UVC-TV 19, MASSPIRG,
Additional Information
George Smith’s Websites:
George Smith’s Interests:
Social Media, writing, music
George Smith’s Groups:
-
PodCamp -
University of Massachusetts (UMass) Amherst Alumni -
Crocs
George Smith’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- reference requests
- getting back in touch
