George Johnson

Current

• Design & Technology Hare at Rabbit

Past

• Chief Experience Officer at Blowtorch
• Co-Founder at Hyperlocal Media, LLC
• VP, Executive Creative Director at Arc Worldwide

• Design Director at OVEN Digital

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Connections

93 connections

Industry

Online Media

George Johnson’s Summary

George Johnson’s Specialties:

Stuff I'm pretty good at: Coming up with ideas for branded applications, and building multidisciplinary teams to implement them. Managing interactive creative teams by practice (but I get restless and need to be selectively operational on projects--I really like making stuff). I dig pitching ideas and championing them through implementation. And I work really well with business and marketing strategists.

George Johnson’s Experience

• Design & Technology Hare

  Rabbit

  (Media Production industry)

  November 2008 — Present (9 months)

  Rabbit is a collective of award winning technologists, directors, fine artists, writers, animators, designers, editors and experience builders.
  
  With a holistic approach to brand storytelling, and a collective history of cause based, multi-platform youth marketing, we create entertaining stories to promote engaging conversations between people and brands.
  
  Working with forward thinking partners lets us flex our creative muscle on boundary pushing and breakthrough creative, across traditional and emerging media.
  
  And that’s what we love to do.

• Chief Experience Officer

  Blowtorch

  (Entertainment industry)

  October 2007 — November 2008 (1 year 2 months)

  Defining the Blowtorch digital experience for general audiences, brands, films, and affiliates. Responsible for product definition from concept to design.

• Co-Founder

  Hyperlocal Media, LLC

  (Internet industry)

  April 2005 — October 2007 (2 years 7 months)

  Founded a small interactive services firm that made informative, entertaining, and often social interactive experiences using strategies, technologies, platforms and applications of the social web.
  
  HLM worked with a few select social media start-ups (most notably, Blowtorch), ad agencies and traditional community publishers.

• VP, Executive Creative Director

  Arc Worldwide

  (Public Company; 501-1000 employees; Marketing and Advertising industry)

  September 1997 — January 2004 (6 years 5 months)

  Oversaw creative development and experience design for commercial Web applications for such brands as General Motors, Toyota, Orbitz and Procter & Gamble, General Mills, E*TRADE, Estee Lauder, and Levi Strauss & Co. among others. Grew the firm's Creative Practice and managed select teams as well as departments in offices across the country. Helped win and directed creative development for one of the largest contracts in the interactive services industry: to architect, build and launch Orbitz, the online travel site backed by five major US airlines. The launch counted 3.7 million unique visitors in the site's first month, and $100 million in sales in its second month.
  
  Work has been published in BusinessWeek, Communication Arts Interactive Design Annual, Applied Arts Annual, HOW Interactive Design Annual, and has won the New York Art Directors Club New Media Merit Award, the Cannes Cyber Lion (Silver x2), the London International Advertising Award (Gold, Silver), and a Webby.

• Design Director

  OVEN Digital

  (Privately Held; 201-500 employees; Internet industry)

  November 1996 — August 1997 (10 months)

  A Design Director for global, top-tier internet design and consulting firm.

Additional Information

George Johnson’s Honors:

Communication Arts Interactive Design Annual, New York Art Directors Club New Media Merit Award, Cannes Cyber Lion (Silver x2), Applied Arts Annual, HOW Interactive Design Annual, London International Advertising Award (Gold, Silver), Webby Finalist