George Cullinan

Current

• Director of Enterprise Sales at SiteAcuity

Past

• Strategic Manager at InetSoft Business Intelligence
• Senior Consultant at Equifax Financial Services

Education

• Drexel University
• New York University

Recommended

4 people have recommended George

Connections

97 connections

Industry

Management Consulting

Websites

• My Company
• george cullinan

George Cullinan’s Summary

With over 15 years in sales I’ve enjoyed working with some of the world’s most recognized brands including, Major League Baseball, Readers Digest Association, BMG-Bertlesmann, TNT Express, Siemens AG, Federal Aviation Administration, Sovereign Bank, Deutsche Borse, Honeywell, Northrop Grumman, and Perot Systems. I’ve worked alongside pioneers in introducing the first SaaS offerings to the financial services market, negotiated co-branded marketing offers with million dollar revenue share agreements, created numerous technology partnerships, and developed international reseller channels.
I have B2B and B2C experience spanning SaaS, enterprise software, custom analytics, and business intelligence consulting.

My tactical experience includes: Proven business development specialist opening markets for new or brand challenged products. Creative ability to identify untapped markets combined with the strategic insight to build and implement a go to market plan. Executed strategic integrated plans to penetrate markets and spawn organic and viral growth. Strategic alliance building to nurture strategic growth, drive revenue streams and grow brand awareness across synergistic verticals.

George Cullinan’s Specialties:

'C' level Fortune 1000 business development, strategic alliances, operational business intelligence, consultative sales, new business sales, lead generation, start up management & planning, technology partnerships, OEM partnerships, re-sellers, new product launch, contract and partner negotiations.

George Cullinan’s Experience

• Director of Enterprise Sales

  SiteAcuity

  (Privately Held; Computer Software industry)

  May 2007 — Present (1 year 6 months)

  SiteAcuity is an exciting start-up company providing software to track website visitors for marketing intelligence. Our patent pending process increases online sales conversions while enabling marketers to track phone conversions to their respective online marketing campaigns.
  
  I am responsible for targeting and executing SiteAcuity’s sales efforts towards an optimal mix of direct, OEM, channel, and strategic target customers. Short term role is as a business architect, focusing on business & competitive analysis, business plan refinement, product mix & positioning, alpha & beta program. Mid term efforts will include hiring sales team, product launch, strategic planning, and campaign execution.

• Strategic Manager

  InetSoft Business Intelligence

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  December 2005 — April 2007 (1 year 5 months)

  Consultative sales of enterprise software for Business Intelligence. Fulfilled role of trusted adviser to an international clientèle that included Major League Baseball, Northrup Grumman, Siemens AG, TNT Post, and several of the Fortune 1000. Delivered BI technology that provides insight to key performance indicators for critical information. Tracked to 250% of plan in 2007.

• Senior Consultant

  Equifax Financial Services

  (Public Company; 1001-5000 employees; EFX; Information Technology and Services industry)

  July 2000 — March 2005 (4 years 9 months)

  2004 Awarded top AE in the Eastern United States, ranked 2nd in country among 500+ executives, 1st in new business sales. Consultative selling into financial services vertical including tier one banking, mortgage, and insurance. Implemented instant decisioning engines to optimize cross sell opportunities and facilitate real time decisions. Fulfilled role of trusted advisor, re-engineered process flows, automated manual decisioning, and drove top line revenues.

George Cullinan’s Education

• Drexel University

  Competitve Intelligence - Knowledge Management 2002 — 2003

• New York University

  Masters, eCommerce, 1996 — 1998

  Activities and Societies:

  Kappa Delta Pi - National Honors Society

Additional Information

George Cullinan’s Websites:

• My Company
• george cullinan

George Cullinan’s Interests:

racing sailboats, fishing

George Cullinan’s Groups:

New York Software Industry Association, New Jersey Technology Council (Ambassador), Silicon Alley Entrepreneurs Club, Shop.org

•    FastTrack 100 (4,150+ members!)
•    E-Commerce Solutions
•    mCommerce Technology Group
•    NYU start-up network group
•    Marketing Intelligence Group
•    NYU Graphic Communications Managment Alumni
•    New Jersey Software Sales Professionals

George Cullinan’s Honors:

Contact me at:
george.cullinan@gmail.com

George Cullinan’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch