George Cullinan

Current

Director of Business Development at Cetova

Past

Director of Enterprise Sales at Marketing Intelligence Software Start-up
Strategic Manager at InetSoft Business Intelligence
Senior Consultant at Equifax Financial Services

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Education

Drexel University
New York Institute of Finance
New York University

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Recommended

4 people have recommended George

Connections

109 connections

Industry

Computer Software

Websites

George Cullinan’s Summary

With over 15 years in sales I’ve enjoyed working with some of the world’s most recognized brands including, Major League Baseball, Readers Digest Association, BMG-Bertlesmann, TNT Express, Siemens AG, Federal Aviation Administration, Sovereign Bank, Deutsche Borse (Frankfurt Stock Exchange), Honeywell, Northrop Grumman, and Perot Systems. I’ve worked alongside pioneers in introducing the first SaaS offerings to the financial services market, negotiated co-branded marketing offers with million dollar revenue share agreements, created numerous technology partnerships, and developed international reseller channels.
I have B2B and B2C experience spanning SaaS, enterprise software, custom analytics, and business intelligence consulting.

My tactical experience includes: Proven business development specialist opening markets for new or brand challenged products. Creative ability to identify untapped markets combined with the strategic insight to build and implement a go to market plan. Executed strategic integrated plans to penetrate markets and spawn organic and viral growth. Strategic alliance building to nurture strategic growth, drive revenue streams and grow brand awareness across synergistic verticals.

George Cullinan’s Specialties:

'C' level Fortune 1000 business development, strategic alliances, operational business intelligence, consultative sales, new business sales, lead generation, start up management & planning, technology partnerships, OEM partnerships, re-sellers, new product launch, contract and partner negotiations.

contact information:
BizDevSage@gmail.com

George Cullinan’s Experience

Director of Business Development

Cetova

(Computer Software industry)

May 2009 — Present (3 months)

GL Associates launched Cetova to ease the reporting pains of the business community. From Cito and Valeo, Latin for Speed and Strength, Cetova targeted end-users with a fast, robust alternative to traditional multidimensional analysis tools. While most Corporate Performance Management solutions led organizations to spend sometimes millions of dollars on new IT departments, data warehouses, servers, consulting, and training, Cetova would introduce affordable business intelligence to its clients. At Cetova, we believe that an accounting organization should be able to slice and dice its own numbers, with minimal hardware and software support, for little more than its petty cash budget.
Director of Enterprise Sales

Marketing Intelligence Software Start-up

(Computer Software industry)

May 2007 — 2008 (1 year)

I was a founding manager for a start-up company providing software to track website visitors for marketing intelligence.

I was responsible for targeting and executing sales efforts towards an optimal mix of direct, OEM, channel, and strategic target customers. Short term role was as a business architect, focusing on business & competitive analysis, business plan refinement, product mix & positioning, alpha & beta program. Mid term efforts will included hiring sales team, product launch, strategic planning, and campaign execution.
Strategic Manager

InetSoft Business Intelligence

(Privately Held; 51-200 employees; Information Technology and Services industry)

December 2005 — April 2007 (1 year 5 months)

Consultative sales of enterprise software for Business Intelligence. Fulfilled role of trusted adviser to an international clientèle that included Major League Baseball, Northrup Grumman, Siemens AG, TNT Post, and several of the Fortune 1000. Delivered BI technology that provides insight to key performance indicators for critical information. Tracked to 250% of plan in 2007.
Senior Consultant

Equifax Financial Services

(Public Company; 1001-5000 employees; EFX; Information Technology and Services industry)

July 2000 — March 2005 (4 years 9 months)

2004 Awarded top AE in the Eastern United States, ranked 2nd in country among 500+ executives, 1st in new business sales. Consultative selling into financial services vertical including tier one banking, mortgage, and insurance. Implemented instant decisioning engines to optimize cross sell opportunities and facilitate real time decisions. Fulfilled role of trusted advisor, re-engineered process flows, automated manual decisioning, and drove top line revenues.

George Cullinan’s Education

Drexel University

Competitve Intelligence - Knowledge Management 2002 — 2003
New York Institute of Finance

Certificate , Investment Analysis , 2001

Certificate, Financial Accounting 2000
New York University

Masters , eCommerce , 1996 — 1998

Activities and Societies:

Kappa Delta Pi - National Honors Society