Top Box Associates LLC
at Top Box Associates LLC
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I am a partner at a rapidly growing Volumetric Forecasting and Normative Database solution provider, Top Box Associates. I have over 20 years of hands-on experience in marketing research, R&D, analytics, and management (P&L and staff). I work closely with clients to develop creative research designs and innovative approaches to new product opportunities. During the course of my career I have conducted and consulted on more than 2,000 studies covering Financial Services, Consumer Goods, Pharmaceuticals, Quick Serve Restaurants and Durable Goods in the Americas, Europe (East and West) and Asia.
I hold a degree in Economics from Miami University (Ohio), have held senior positions with several research and consulting firms, including AC Nielsen, MMA, FYI, NFO, and TNS. I founded Delta Information Group, which specialized in Pharmaceutical analytical software solutions, which later became part of FYI.
I am an acknowledged expert in new product forecasting, marketing mix analysis and new product research in general. Of note, I have contributed to the successful launch of more than 200 new products that have generated in excess of $750 million dollars in sales during their first year of launch. My research has been published in industry journals and I have presented at industry events.
Social Influence on Brand Sales
New Product Research
New Product Volumetric Sales Forecasting
Marketing Mix Analysis
Media Advertising Modeling
Direct to Consumer Advertising Response (DTC)
Trade/Consumer Promotion Modeling
Pricing and Promotion Analysis
Concept and Product Testing
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