
Product Marketing Manager at NextWindow
San Francisco Bay Area

Product Marketing Manager at NextWindow
San Francisco Bay Area
5 more...
Seasoned product management & technical marketing person with 25 years of relevant experience, mostly focused around mobile computers and related technologies such as touch screens and mobile displays. Particularly interested in any aspect of interactive displays, including related technology startups.
Current & emerging touch-screen technologies, active digitizers, flat-panel displays and mobile computers running Windows.
(Computer Hardware industry)
May 2009 — Present (7 months)
After a year and a half at Elo TouchSystems (Tyco Electronics), I wasn't having enough fun so I resigned and joined NextWindow, a direct competitor. The combination of Group-level organizational changes at Tyco Electronics and the pressure of the economic recession caused Elo to start behaving like a much larger company, and I just wasn't enjoying it.
I left HP in 1981 because at 40K people it was getting too big; everything seemed to move extremely slowly. After that I worked at three startups for 18 years and then operated my own consulting business for seven years. I joined Elo because it seemed like an irresistible VP-level opportunity at the "800-pound gorilla" of the touch industry -- but I had forgotten what it was like to work for a really big company. I also missed hands-on with real products for real customers in real time.
NextWindow is a private-equity-financed "mature startup". Total head count is about 65 people, mostly located in New Zealand. I'm employee number six in the USA. NextWindow makes camera-based optical touch-screens. The company is focused on two primary target markets: (a) touch-enabled consumer monitors and all-in-one computers, mainly driven by Windows 7, and (b) interactive digital signage and other applications for touch-enabled, large-format displays. These two markets provide a nice balance between consumer and enterprise.
I'm NextWindow's first product marketing person. Product marketing at NextWindow was previously done by Engineering and Sales. My responsibilities are the classic, timeless ones of any product marketing person: MRDs, market research, product roadmaps, writing collateral, evangelizing the company & products, competitive analysis, supporting sales and leading cross-functional teams. Given the hot market for touch, optical technology's head-start in the Windows-7 space and the size of the company, I think it's going to be a LOT of FUN.