Geoffrey Skow

Current

Social Media Manager at The Active Network

Past

Online Community Manager at The Active Network
Associate Project Manager, Consumer Media at The Active Network
Web Analyst and Public Relations MBA Intern at SportsMediaChallenge.com

Copy Editor at The Upper Deck Company
Sports Producer at Westwood One/Metro Networks
Writer/Stringer at Sports Ticker/ESPN and Metro Networks

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3 more...

Education

San Diego State University-California State University
University of Arizona

Recommended

3 people have recommended Geoffrey

Connections

184 connections

Industry

Online Media

Websites

Geoffrey Skow’s Summary

I am an entrepreneurial-minded MBA with a strong interest in online community building, social media, integrated sponsorships and user-generated content creation and distribution. I am particularly excited about the business potential relating to the democratization of the Web and the resulting implications for media companies, marketers and consumers.

Geoffrey Skow’s Experience

Social Media Manager

The Active Network

(Privately Held; Computer Software industry)

January 2009 — Present (1 year )
Online Community Manager

The Active Network

(Privately Held; Computer Software industry)

January 2008 — January 2009 (1 year 1 month)

I oversee all user-generated content, social network building, Social Media Optimization and integrated sponsorship execution across all Active Network online communities, including Active.com, eteamz.com, CoolRunning.com, FootballPower.tv, BaseballPower.tv and SoftballPower.tv. My core responsibilities include: creating valuable inventory for the Active Marketing Group, driving sales of Active Network products and services, and building the Active.com and Active Network brands.
Associate Project Manager, Consumer Media

The Active Network

(Privately Held; 501-1000 employees; Computer Software industry)

January 2007 — January 2008 (1 year 1 month)

I created and executed project plans for new sections, site enhancements, designs and new site features on Active.com, the leading online community for people who want to discover, learn about, share, register for and ultimately participate in activities about which they are passionate. A key part of the job was acting as a liaison between many different departments such as marketing, content, design, production, management, clients, partners and vendors. I was responsible for delivering all content and community sections on time and within budget, as well as measuring and reporting on the performance of the sections once they went live.
Web Analyst and Public Relations MBA Intern

SportsMediaChallenge.com

(Online Media industry)

July 2006 — September 2006 (3 months)

I worked on special projects in Product Development, including the establishment of a fan-driven blog for NCAAFootball.com, and Public Relations, including analysis of traditional and non-traditional sports media coverage. I also worked on the development of metrics for analyzing and ranking fan websites and user-generated content.
Copy Editor

The Upper Deck Company

(Sports industry)

August 2005 — January 2006 (6 months)

I was copy editor for sports trading cards in the Creative Sports Department
Sports Producer

Westwood One/Metro Networks

(Broadcast Media industry)

January 2003 — August 2005 (2 years 8 months)

I produced, wrote and edited copy from a nationwide network of reporters and writers for use in radio broadcasts. I also coordinated with team members, affiliate stations and independent content providers to ensure timely, accurate and relevant programming for customers.
Writer/Stringer

Sports Ticker/ESPN and Metro Networks

(Broadcast Media industry)

September 2001 — August 2005 (4 years )

I worked as a seasonal Sports Writer and Stringer covering the NFL, MLB, NHL and NCAA Men’s Basketball. Sports teams covered included the Phoenix Coyotes, St. Louis Rams, Los Angeles Angels of Anaheim and Arizona Wildcats.

Geoffrey Skow’s Education

San Diego State University-California State University

MBA , Sports Business Management , 2006 — 2007
University of Arizona

BA , Philosophy, Sociology, Business , 1997 — 2002

Activities and Societies:

Sigma Alpha Epsilon

Additional Information

Geoffrey Skow’s Websites:

Geoffrey Skow’s Groups:

University of Arizona Alumni
Inbound Marketers - For Marketing Professionals
Action & Sport Innovators
Marathoners
Sports Marketing and PR Pros
eMarketing Association Network
Sports Marketing 2.0
Technology Outsourcing– Professionals/ Software Developers/ Freelancers/ Programmers/ Entrepreneurs
Social Media Marketing
Sports Industry Network™
Social Media Marketing Group
Team & Event Marketers™ :: For promoters of the live experience.
San Diego State University Sports MBA
INTERACTIVE & DIGITAL MEDIA GROUP
Future Social Media
SoCal Action Sports Network
Social Media Marketing Group