LinkedInGeoff Peterson

Geoff Peterson

Manager, Sourcing & Recruiting Operations at TriNet | Author of The Sourcer's Playbook | Speaker at ERE, SHRM

Location
Sarasota, Florida Area
Industry
Staffing and Recruiting
Current
  1. TriNet
Previous
  1. General Lead,
  2. Ciber
Education
  1. Indiana University of Pennsylvania
Recommendations7 people have recommended Geoff
Websites
500+connections

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500+connections
TriNet

TriNet

Manager, Sourcing & Recruiting Operations

– Present

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Background

Summary

Geoff Peterson is the Manager, Sourcing & Recruiting Operations for TriNet, a technology provider of cloud-based HR services (payroll, employee benefits, workers compensation) for 9,000+ small to medium sized businesses (including Fab, Mobivity, WhatsApp and Baked By Melissa).

Prior to TriNet, Geoff was the Managing Principal for General Lead, where he worked on contract recruiting and talent sourcing projects for several industry leading clients (including Microsoft, IBM, ADP, PwC, UnitedHealth Group and Disney). Geoff has full lifecycle recruiting management experience and has sourced for professionals in IT/IS, software, finance, accounting, sales, HR, healthcare and government in particular. He has managed high-volume recruiting and sourcing teams, and has implemented several sourcing programs and strategies for building active and passive candidate pipelines across search engines, social and business networks, career sites and internal databases. Geoff has also trained 1,000's of recruiters, sourcers and HR professionals on sourcing tools, strategies and social media.

Geoff Peterson is also the author of The Sourcer's Playbook, a visual guide for finding talent on the web, and a regular recruiting industry speaker for events including ERE, SHRM, Kennedy Information, Onrec, recruitDC and Minnesota Recruiters. In addition, Geoff created his own online event for the recruiting industry, Mobile Merger, aimed at content around mobile recruiting.

Geoff Peterson is interested in talent management, sourcing, strategic sourcing, recruiting, talent acquisition, social media, social recruiting, online marketing, employer branding, mobile recruiting, internet recruiting, strategic planning, recruitment marketing, recruitment advertising, human resources, lead generation, blogging, SEO, talent mapping, team building, team leadership, applicant tracking systems, global recruitment, coaching and training.

Skills

  • Sourcing
  • Talent Management
  • Technical Recruiting
  • Recruiting
  • Strategy
  • Interviews
  • Human Resources
  • Management
  • Onboarding
  • Sales
  • Leadership
  • Training
  • Temporary Staffing
  • Social Networking
  • Talent Acquisition
  • Program Management
  • Applicant Tracking...
  • Executive Search
  • Healthcare
  • Consulting
  • Project Planning
  • Facebook
  • Internet Recruiting
  • Integration
  • Search
  • E-commerce
  • Personnel Management
  • Entrepreneurship
  • B2B
  • Strategic Planning
  • College Recruiting
  • ADP Payroll
  • Organizational Design
  • Social Media
  • SEO
  • Networking
  • Measurements
  • Benefits Negotiation
  • Temporary Placement
  • Coaching
  • Contract Recruitment
  • Screening
  • Staffing Services
  • Blogging
  • Strategic Sourcing
  • Permanent Placement
  • Screening Resumes
  • Job Fairs
  • Employer Branding
  • Boolean Searching
  • See 35+  See less

Experience

Manager, Sourcing & Recruiting Operations

TriNet
– Present (1 year 1 month)Sarasota, Florida Area

Drive strategic recruiting programs including Sourcing, Employment Branding and Social Recruiting. Hands-on day-to-day management of sourcing program and team producing active candidates nationally across all lines of business including Sales, Products and Software Development, Information Technology, Finance and Services. Sourcing execution for finding resumes, profiles, names, lists, groups and directories using advanced web search with boolean (Google, Bing), social and business networks (LinkedIn, Facebook, Twitter), custom candidate messaging and engagement via email, text, social and phone, and strategies for utilizing our current technologies (Taleo ATS, Talemetry CRM).

Responsible for building dedicated social recruiting program and team executing social media content and web marketing campaigns for employer brand across LinkedIn, Facebook, Twitter, Google+, Pinterest and Instagram.

Manage and redefine Recruiting Technology including Candidate Relationship Management (CRM), building a proprietary database for active and passive talent, Career Site Redesign and Mobile Recruiting optimization, Video Interviewing Platform, cutting interview travel costs, and Employee Referral Technology and Program, driving relevant candidates to open positions from internal employees.

Oversee vendor management including selection and strategies with candidate systems (Taleo, Talemetry), major job boards (Careerbuilder, Monster), job search aggregators (Indeed), niche career sites (TheLadders, Dice, ZipRecruiter) and open web (TalentBin).

Working with HR to define and develop Standard Operating Procedures (SOP's) for all recruiting, sourcing, coordinator and business partner functions. Collaborate with recruiting groups for technical search expertise and recruitment marketing, implementing pipeline generation efforts. Team focus on data and analytics for new-hire quality, decreasing attrition, decreasing cost per hire and decreasing time to fill.

Managing Principal and Talent Sourcer, Recruiting Consultant

General Lead
(12 years 7 months)Greater Pittsburgh Area

Strategic recruiting and sourcing projects for Fortune 500 companies and high growth organizations (Microsoft, IBM, ADP, PwC, UnitedHealth Group, Disney). Lead projects centered on talent sourcing, social recruiting, mobile recruiting and ATS and CRM technologies. Partnered with recruiting leaders and human resources to implement leading edge recruiting operations and best sourcing practices.

Sourced and recruited for professionals in IT/IS, software, finance, accounting, sales, HR, healthcare, government, retail, metals, insurance, management and executive-level. Recruiting management experience including sourcing, functional and technical candidate assessments, interviews, offer development and negotiation, and onboarding. Partnered with business leaders and human resources staff to assess new talent and implement strategies.

Directed sourcing teams and implemented “no cost” sourcing and social media programs/strategies. Implemented several sourcing programs and strategies for building active and passive candidate pipelines. Reduced agency spend for several clients by millions. Reduced time-to-fill & improved candidate and client relationships. Full-scale integration of SEO & Mobile/SMS campaigns w/TextMarks, Google, Indeed. Increased candidate traffic & brand awareness through social recruiting programs and campaigns. Created content for 100’s of online communities including Twitter, Scribd, Slideshare and YouTube. Tracked candidate data, analytics and conversation from 1000’s of online sources including Twitter, blogs, social networks, RSS feeds, video-sharing sites, photo-sharing sites & more. Immersed in culture and cult of emerging digital communities. Hands-on experience with tools, techniques and philosophies of social media. Trained 1000’s of recruiters, sourcers and HR professionals on sourcing tools, strategies and social media.

Technical Recruiter

Ciber
(1 year 1 month)Greater Pittsburgh Area

Sourced and recruited information technology professionals for staff augmentation and client projects in various technical backgrounds. Client projects included web, client server, networks, software packages, operating systems and mainframe. Developed and maintained a large active candidate pipeline. Implemented numerous sourcing strategies across job boards and internal ATS. Conducted phone sourcing to uncover hidden talent not available in our ATS, our network or on paid resources and databases. Coordinated and participated in multiple technical job fairs. Helped to develop a quality recruiting process with the recruiting team.

Projects

Microsoft Social Recruiting Program

Built and managed Social Recruiting Program for Microsoft Public Sector, including LinkedIn, Facebook and Twitter

Microsoft 100 Hires in 100 Days

Acted as a Sourcing Consultant to Microsoft for strategic staffing program "100 Hires in 100 Days" hiring technical talent nationally for SharePoint, .NET and other platforms

PwC Sourcing Placemat

Created best practices "Sourcing Placemat" for recruiting and sourcing team utilizing social networks, search engines and online groups

Disney Candidate Relationship Management (CRM)

Worked with talent acquisition team to build Candidate Relationship Management (CRM), building a proprietary database for active and passive talent

TriNet Social Recruiting Program

Responsible for building dedicated social recruiting program and team executing social media content and web marketing campaigns for employer brand across LinkedIn, Facebook, Twitter, Google+, Pinterest and Instagram

TriNet Career Site Redesign and Mobile Recruiting Optimization

Manage Career Site Redesign and Mobile Recruiting optimization, allowing for more engagement and easier apply via a mobile device

TriNet Employee Referral Program

Manager Employee Referral Technology and Program, driving relevant candidates to open positions from internal employees

TriNet Video Interviewing Platform

Manage Video Interviewing Platform, cutting interview travel costs

TriNet Candidate Relationship Management (CRM)

Manage Candidate Relationship Management (CRM), building a proprietary database for active and passive talent

Volunteer Experience & Causes

Public Speaker

SHRM

Social Media in Human Resources

Public Speaker

ERE Media, Inc

The Mobile Recruiting Experience

Opportunities Geoff is looking for:

Causes Geoff cares about:

Organizations Geoff supports:

Publications

The Sourcer's Playbook(Link)

Geoff Peterson
June 2009

The Sourcer's Playbook is a book dedicated to Sourcers, Recruiters and Researchers. This invaluable book is filled with over 100+ "play-by-play" tutorials for finding active and passive talent directly and indirectly using the web. Take a deep dive into Social and Business Networks, Social Media, Search Engines, The Blogosphere, Microblogs, Niche Communities, Groups, Mobile Technologies, and Sourcer Tools and Technologies. See how to harness the power of the web with advanced search techniques, strings, hacks, commands and sourcing strategies.

Education

Indiana University of Pennsylvania

Bachelors of Science, Small Business Management/Entrepreneurship

Training:
The Complex Sale – Sales Methodology and Strategy Workshops
Dale Carnegie Training - Sales Advantage
Total Training Network - Sales Seminars
Technical Recruiter Training - Steve Finkel
AIRS - Search Lab 3.0
AIRS - Googling for Candidates
AIRS - Best New Ideas in Internet Sourcing

Activities and Societies: Phi Delta Theta - Rush, Social Committees; Dean's List Honors

Honors & Awards

Oustanding Community Service: YMCA, Deans List: Indiana University of Pennsylvania

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