
Recruiting and Sourcing Leader, Social Media Consultant, Speaker & Trainer, gpeterson@generallead.com
Greater Pittsburgh Area

Recruiting and Sourcing Leader, Social Media Consultant, Speaker & Trainer, gpeterson@generallead.com
Greater Pittsburgh Area
*Open-networker accepting invitations to connect at gpeterson@generallead.com. My network contains over 9,900 direct contacts, with a reach of over 22M members, ranking in the top 150 most connected people on LinkedIn.
10+ years overall in recruiting, sourcing, Internet research and social media. Successful engagements with IBM, ADP, UnitedHealth Group, Booz Allen Hamilton, GEICO and other Fortune 500 clients, mid-size organizations and small businesses.
I have built sourcing practices and teams, constructed advanced sourcing programs to find active and passive talent from hundreds of sources, trained and mentored recruiters and Internet sourcers and spoke at recruiting events. In addition, my background includes social media focused planning, execution, management, measurement, training & advisement.
My Websites:
Geoff Peterson.com (www.geoffpeterson.com)
RecruitChute (www.recruitchute.com)
General Lead (www.generallead.com)
Strategic Staffing:
Engagements w/IBM, UHG, ADP, JNLI, BAH & more. Expertise in IT/IS, Healthcare, Sales, Finance & Government.
Training & Development:
Onsite sessions & online webinars w/ERE, Kennedy Information, Collegerecruiter.com & more. Topics covered include Twitter, Google, LinkedIn & Social Media.
Social Media Expertise:
Planning, execution, management, measurement, training & advisement. Directed and implemented social media programs and strategies.
(Public Company; GE; Financial Services industry)
April 2001 — Present (8 years 8 months)
-Successful engagements in social media, recruiting, sourcing and Internet research with IBM, ADP, GEICO, UnitedHealth Group, Booz Allen Hamilton, CACI & hi5
-3+ years social media focused strategy planning, execution, measurement, training and advisement
-Managed staff of Internet researchers/sourcers; Virtual teams of independent contractors & consultants
-Major online presence on social and business networks, search engines, blogs, microblogs and more
-Developed social media campaigns w/blogs, Mobile/Text/SMS, SEO/SEM, video, photo, email & more
-Built personal database of 2M+ contacts in verticals - IT/IS, Finance, Sales, Healthcare, Govt & more
-Created StaffBytes - Blog dedicated to social media, advanced sourcing and recruiting techniques
-Created Channels - Advanced sourcing program driving talent from 100’s of online communities
-Created “The Sourcer’s Playbook” - Visual guide for finding active and passive talent online
-Access to and expertise working with 100’s of social media & web tools
-Trained 1000’s on social media tools, strategies and practices via custom webinars & onsite workshops
(Public Company; 5001-10,000 employees; CBR; Staffing and Recruiting industry)
April 2000 — April 2001 (1 year 1 month)
-Recruited information technology professionals in various technical backgrounds
-Developed and maintained a large recruiting pipeline
-Implemented numerous sourcing strategies
-Coordinated and participated in multiple technical job fairs
(Privately Held; 501-1000 employees; Entertainment industry)
June 1999 — September 1999 (4 months)
-Selected among 2,500 applicants for highly-coveted business internship
-Provided support to sales and marketing departments on various developments
-Built relationships with THX clients and global exhibitors in Germany and the UK
-Managed three Marketing projects
-Conducted analysis on penetration of THX in international markets
(Public Company; 10,001 or more employees; HUBG; Logistics and Supply Chain industry)
May 1995 — June 1999 (4 years 2 months)
-Supported sales, marketing and brokerage teams on special projects
-Collecting data from customers
-Managed a complex database
-Constructed and implemented a customer satisfaction survey
-Performed analysis and created reports
-Built and maintained relationships with clients
Bachelors of Science , Small Business Management/Entrepreneurship , 1995 — 1999
Training:
The Complex Sale – Sales Methodology and Strategy Workshops
Dale Carnegie Training - Sales Advantage
Total Training Network - Sales Seminars
Technical Recruiter Training - Steve Finkel
AIRS - Search Lab 3.0
AIRS - Googling for Candidates
AIRS - Best New Ideas in Internet Sourcing
Staffing Industry, Healthcare, Pharmaceutical, Medical, Software, Technical Solutions, Technical Sales, Staffing Sales, Consulting Services, Consulting Sales, Software Sales, Medical Sales, Pharmaceutical Sales, Technical Staffing, ASP.NET, VB.NET, C#, Java, Weblogic, SAP, Peoplesoft, Sarbanes-Oxley, Sarbanes Oxley, SOX, CRM, Siebel, IUP, Indiana University of Pennsylvania, Phi Delta Theta, Entrepreneurship, Networking, Recruiting, Contracting, Software Engineer, Developer, Programmer, Microsoft, Oracle, 1099 Contractor, Offshore, Outsourcing, Consultant, Contract Recruiter, Virtual Recruiter, Technical Recruiter, Recruiter, Corporate Recruiter, Researcher, Sourcer, Contract Sourcer, Project Manager, Finance, Accounting, AIRS, Taleo, Brainbench, Zoominfo, ERE, LinkedIn, Jigsaw, Craigslist, Software Contractors Guild, Jobster, Fortune 500, Pixar, Telecommunications, Blackberry, iPhone, Apple, Mac, YouTube, Technorati, Google, Boolean, Blog, Wired, Jigsaw, Podcast, Second Life, Twitter
Pittsburgh Technology Council, Baltimore Technology Council, Member: Electronic Recruiters Exchange, Member: Phi Delta Theta National Fraternity, Toplinked (www.toplinked.com), LinkedIn LION, DallasBlue Executives, LinkedInBloggers, LinkedInVentureCapital, LinkedInRecruiting, LinkedInMalaysia, OpenNetworkers, MyLinkedInPowerForum, NetSquared, CyberSleuths
Oustanding Community Service: YMCA, Deans List: Indiana University of Pennsylvania