Geoffrey McGehee

Current

Director of Database Marketing at Casual Male Retail Group

Past

Manager of Marketing Analytics at The Hartford
Senior Analyst at Retail Brand Alliance
Interactive Marketing Project Manager at Engineering Services and Products Company

Claims Representative at ABB - Connecticut Valley Claims CVCSC
Claims Analyst at Aetna Health Plans

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2 more...

Education

Western New England College
Eastern Connecticut State University
RHS

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Recommended

6 people have recommended Geoffrey

Connections

500+ connections

Industry

Retail

Websites

Geoffrey McGehee’s Summary

Versatile direct marketing manager with a proven ability to lead cross-functional groups, drive positive change and operational improvement within an organization. Strong analytical background with extensive experience in leveraging customer data to drive profitable growth. A management style that understands the process of DMAIC (Define, Measure, Analyze, Improve and Control) to accomplish corporate initiatives and program improvement. A management professional who is able to comprehend and communicate technical business needs and vision throughout the organization. Extensive experience in retail, catalog and Internet marketing.

Geoffrey McGehee’s Specialties:

• Customer Relationship Management
• Customer loyalty program execution
• Corporate Rebranding Strategy / Execution
• Predictive Modeling and Segmentation
• Multi Brand/Channel Optimization Strategy
• Customer database implementations
• Point of Sale Operational Efficiencies
• Process & Procedure Improvement
• Customer driven merchandizing strategies
• Consumer Research
Technical Skills
• SAS, SQL Server, AS/400

Geoffrey McGehee’s Experience

Director of Database Marketing

Casual Male Retail Group

(Public Company; Retail industry)

April 2005 — Present (4 years 4 months)

•Oversee all aspects of Customer Relationship Management (CRM) and the customer database.
•Lead all new initiatives to optimize the customer contact strategy to increase retention, lifetime value and prospecting effectiveness.
•Responsible for all aspects of CRM including campaign management, consumer segmentation/modeling and maintenance. (see recent accomplishments)
•Initiated several improvements to grow the customer file to increase accuracy and efficiency.
•Developed an effective team to help drive corporate growth.
Manager of Marketing Analytics

The Hartford

(Public Company; 10,001 or more employees; HIG; Insurance industry)

February 2004 — April 2005 (1 year 3 months)

•Provided leadership to a cross-functional team to develop a groundbreaking direct to consumer marketing program designed to prospect potential customers based on profitability and risk.
•Developed several effective segmentation models and performed complex analysis and reporting of consumer behavior.
•Initiated a Six Sigma project to increase the application acceptance rate to result in 1.5-2 million dollars of increased premium.
Senior Analyst

Retail Brand Alliance

(Privately Held; 5001-10,000 employees; Retail industry)

March 2001 — April 2003 (2 years 2 months)

• Responsible for all aspects of campaign management, consumer segmentation/modeling and research.
• Implemented segmentation methods increasing campaign ROI by 20%.
• Developed a series of interactive automated reports for senior management.
Interactive Marketing Project Manager

Engineering Services and Products Company

(Privately Held; 201-500 employees; Retail industry)

January 1999 — May 2001 (2 years 5 months)

•Provided leadership to a cross-functional team to develop the initial company web site including dynamic customer and offer driven pricing solutions.
•Oversaw the entire conversion of the customer and call center AS/400 database.
•Responsible for campaign management, list hygiene, analysis, reporting and maintenance.
Claims Representative

ABB - Connecticut Valley Claims CVCSC

(Public Company; 10,001 or more employees; ABB; Legal Services industry)

1996 — 1998 (2 years)

* Negotiated asbestos lawsuits as a third party administrator.
* Developed and maintained corporate web site
* Lead marketing initiatives including pint advertisements and email marketing campaigns.
Claims Analyst

Aetna Health Plans

(Public Company; 10,001 or more employees; AET; Insurance industry)

1995 — 1996 (1 year)

Analyzed and processed health claims for HMO plan.

Geoffrey McGehee’s Education

Western New England College

MBA , Marketing / IS , 2000 — 2002

3.7 GPA
Eastern Connecticut State University

BS , Marketing , 1991 — 1995
RHS

Additional Information

Geoffrey McGehee’s Websites:

Geoffrey McGehee’s Interests:

Customer analytics, CRM, database marketing, modeling, data mining, segmentation

Geoffrey McGehee’s Groups:

NSB User Group, NEMOA, DMA, Shopper Insights Group, Marketing user group, RHS, SAS User Group

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