Business Development Executive, Product Manager, User Experience Designer
San Francisco Bay Area
- Current
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- Inaugural Member at International Academy of Web Television
- Member at Producers Guild of America
- VP, Business Development & Marketing at Transpond
- Board of Governors at Academy of Television Arts & Sciences
- Past
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- Vice President, Media & Entertainment at Method, Inc.
- User Experience Designer / Product Designer at TiVo
- Producer, Advanced Services and Content at DIRECTV
- Producer at Zetools (acquired by Tandberg Television in 2006)
- Director of Programming at PacketVideo
- Director of Broadband Programming at Excite@Home
- Executive Producer at Liberate
- Executive Creative Director at Organic
- V.P. Creative Technology at Foote, Cone and Belding
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Geoff Katz’s Summary
Geoff Katz has over a decade of executive experience working with pioneering interactive television companies including TiVo and DIRECTV, breakthrough emerging media platform companies such as Liberate, Excite@Home, and PacketVideo and professional services design and development agencies Method and Code and Theory.
He has worked as a creative director for interactive advertising at Organic, developed interactive entertainment properties at Sony Pictures Digital Entertainment, broadband content services for Excite@Home, 3G video services at PacketVideo, and interactive TV applications at Liberate. Geoff worked as a Product Designer at TiVo, focusing on broadband applications and video download services for the TiVo platform. Previously he was a producer in the Advanced Services & Content group at DIRECTV, Inc. in Los Angeles where he created and launched DIRECTV Active - an interactive television channel on DIRECTV that provides consumers with data driven services, programming promotions, and advertising.
Geoff has contributed to two Primetime Emmy® Award winning interactive media projects. In 2006 his work on the TiVo Service was recognized by the Academy of Television Arts & Sciences for outstanding achievement in interactive television. In 2004 Geoff produced an interactive version of ABC Television's 'Celebrity Mole' for the Windows Media Center platform, which won the 2004 Primetime Emmy Award for interactive television.
In addition to his role at iWidgets, Geoff has been elected to the Academy of Television Arts & Sciences Board of Governors representing the Interactive Media Peer Group for the January 2009 - December 2010 term. For the last two years, he served as member of the Interactive Media Peer Group Executive Committee and chairman of the Interactive Media Peer Group Primetime Emmy Awards Committee, which is responsible for awarding the Primetime Emmy Award for Outstanding Creative Achievement in Interactive Media.
Geoff Katz’s Specialties:
Strategic consulting, product management, business development, user experience design, broadcast television production, creative direction.
Geoff Katz’s Experience
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Inaugural Member
International Academy of Web Television
(Entertainment industry)
2009 — Present (less than a year)
Founded in 2009, the International Academy of Web Television is an independent organization whose mission is to help
shape the rapidly evolving web television industry while providing a venue for the acknowledgement of artistic and
technological innovation and achievement in original online programming. -
Member
Producers Guild of America
(Non-Profit; Entertainment industry)
2009 — Present (less than a year)
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VP, Business Development & Marketing
Transpond
(Entertainment industry)
2008 — Present (1 year)
iWidgets, the social syndication™ company, is delivering a new generation of engaging, social widgets that fit seamlessly into high growth sites like Facebook, MySpace, and iGoogle. iWidgets gives users self-service templates and an easy-to-use, drag-and-drop interface that makes it simple to extend a website's data - including video - into a social network, as well as unique publication technology that transforms a widget into a native application on the popular platforms where users are increasingly spending their time.
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Board of Governors
Academy of Television Arts & Sciences
(Non-Profit; Entertainment industry)
December 2008 — Present (8 months)
Elected by the Television Academy's Interactive Media Peer Group in November 2008, my term on the Board of Governors runs from 1/1/09 to 12/31/10.
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Vice President, Media & Entertainment
Method, Inc.
(Privately Held; 11-50 employees; Design industry)
February 2007 — July 2008 (1 year 6 months)
Method crafts new brand experiences, products and businesses. I established the Media & Entertainment practice focusing on business development, product development, brand experience design, content development and advertising strategy for interactive television, broadband video services, and other emerging media platform clients.
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User Experience Designer / Product Designer
TiVo
(Public Company; 201-500 employees; TIVO; Consumer Electronics industry)
June 2005 — March 2007 (1 year 10 months)
User experience design and product management for new broadband content and advertising products and services for the TiVo platform including: TiVoCast broadband video download service, Home Movies (by One True Media) user-generated video download service, the Product Watch advertising video download service and the CBS Sportsline Fantasy Football Companion. I also produced the 2006 Emmy Award entries for the company.
• The TiVo Service was awarded the 2006 Academy of Television Arts & Sciences Emmy Award for Interactive Television.
• The TiVo Advertising Platform was awarded the 2006 National Academy of Television Arts & Sciences Emmy Award for Advanced Media. -
Producer, Advanced Services and Content
DIRECTV
(Public Company; 1001-5000 employees; DTV; Broadcast Media industry)
April 2004 — June 2005 (1 year 3 months)
Responsible for the definition, design, content partner negotiations, development and launch of a new consumer targeted broadcast interactive TV channel on the DIRECTV service called DIRECTV Active.
• The DIRECTV Active Service was recognized as a finalist for the 2005 Academy of Television Arts & Sciences Emmy Award for Non-Program Specific Enhanced or Interactive Television for a Channel, Network or Service.
• DIRECTV Active Service was recognized as a finalist for the 2005 National Academy of Television Arts & Sciences Emmy Award for Outstanding Achievement in Advanced Media Technology for the Non-Synchronous Enhancement of Original Television Content. -
Producer
Zetools (acquired by Tandberg Television in 2006)
(Privately Held; 1-10 employees; Broadcast Media industry)
September 2003 — April 2004 (8 months)
Developed creative proposals, design documents, functional specifications, schedules and budgets and managed the development of interactive media applications for PC, Windows XP Media Center and mobile platforms.
• Celebrity Mole: Yucatan; a single-screen enhanced TV project for Disney/ABC Television and Microsoft for the Windows XP Media Center Edition platform. Winner of 2004 Academy of Television Arts & Sciences Emmy Award in the Enhanced TV Category.
• 2004 TV Land Awards for Viacom/TV Land; a 2-screen enhanced TV experience for TV and PC. 2004 Academy of Television Arts & Sciences Emmy Award finalist in the Enhanced TV Category.
• Disney’s Space Race; a wireless game for J2ME and BREW platform handsets. -
Director of Programming
PacketVideo
(Privately Held; 51-200 employees; Online Media industry)
January 2000 — August 2000 (8 months)
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Director of Broadband Programming
Excite@Home
(Public Company; 501-1000 employees; ATHM; Online Media industry)
December 1998 — January 2000 (1 year 2 months)
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Executive Producer
Liberate
(Public Company; 201-500 employees; LBRT; Online Media industry)
March 1997 — December 1998 (1 year 10 months)
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Executive Creative Director
Organic
(Public Company; 51-200 employees; Online Media industry)
June 1995 — May 1996 (1 year)
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V.P. Creative Technology
Foote, Cone and Belding
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
September 1989 — June 1995 (5 years 10 months)
Additional Information
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