Geoff Peters

Current

Marketing Director, USA (CIV) at Compassion International

Past

Professor, School of Business & Management at Colorado Technical University
Director of Evangelism/Pastoral Team at Sunrise Church
Owner at Missional Marketing

Client Relations at Percept Group, Inc.
Account Rep. at Neslon Communications/Porter Novelli
Specialist at Media Relations, County of Orange CA

see less...

3 more...

Education

Concordia University-Irvine
Chapman University

Recommended

8 people have recommended Geoff

Connections

183 connections

Industry

Non-Profit Organization Management

Websites

Geoff Peters’s Summary

My role for Compassion International is to vision and direct marketing efforts tied to global poverty intervention programs (i.e. Aids/HIV, Malaria, Global Food Crisis, etc.) Over the years, I've conducted workshops and training events on strategic marketing and community/media relations for thousands of non-profit leaders across the country.

In addition to my work with non-profits, I've worked with government agencies and corporations like Disney to structure and assist their community relations efforts. I also serve as adjunct faculty at Colorado Technical University in the areas of Marketing & E-Commerce.

Geoff Peters’s Specialties:

Strategic planning, target marketing, e-marketing, non-profit PR

Geoff Peters’s Experience

Marketing Director, USA (CIV)

Compassion International

(Non-Profit Organization Management industry)

July 2008 — Present (1 year 5 months)

As a part of the USA Marketing team, my role is specifically tied to marketing the global needs associated with Aids/HIV, Malaria, Global Food Crisis, Disaster Recovery and other international responses.
Professor, School of Business & Management

Colorado Technical University

(Educational Institution; 501-1000 employees; CECO; Education Management industry)

January 2007 — August 2008 (1 year 8 months)

Courses include E-Commerce, Marketing and Business Strategy courses at the Undergrad and Graduate levels
Director of Evangelism/Pastoral Team

Sunrise Church

(Religious Institutions industry)

January 2006 — July 2008 (2 years 7 months)

Identified target populations and crafted strategic message that brought people into the church. I developed and maintained strong relations with local media and community partners.
- Initiated eMarketing focus, quickly overtaking other media as primary source of traffic
- Constructed successful marketing campaign using radio, web, print and other media; resulting in over 2,000 First-time guests
- Directed a team of 5 staff and over 200 volunteers
- Developed public relations/media campaign resulting in nearly $500,000 in free publicity
Owner

Missional Marketing

(Marketing and Advertising industry)

April 2004 — July 2007 (3 years 4 months)

Working primarily with non-profit organizations, Missional Marketing specializes in...

- Public Relations & Marketing
- Web 2.0 Communities and Marketing
- Graphic Design
- Strategic Planning
- Outreach Training

Past Client Experience:
- Created marketing program that added $1.2 million in added revenue
- Marketed sole-proprietorship .com strategically to court buyers; after third year, sold for over $7 million
- Spectrum acquisitions for Nextel Communications under contract with Ritter Radio
- Wireless communications brokering through Tower Seekers
Client Relations

Percept Group, Inc.

(Religious Institutions industry)

1999 — 2004 (5 years )

During my time in this position, I worked directly with thousands of church and denominational leaders all over the country. As a consultant, I worked primarily in the area of strategic marketing, community outreach and change management.

Guided and assisted strategic ministry planning efforts by national and regional denominational church bodies and their local churches. Assisted hundreds of church leaders to develop infrastructure and programs that enabled them to extend and target their ministries within the community.
- Structured and led workshops that assisted church leaders in congregational development activities
- Established an ecumenical network of church leaders across the country
- Assisted leaders to focus on specialized racial/ethnic and cross-generational ministries
- Coached church leaders to use demographics and handle issues of change
Account Rep.

Neslon Communications/Porter Novelli

(Privately Held; 11-50 employees; Public Relations and Communications industry)

May 1999 — December 1999 (8 months)

I worked with clients and the in-house team to manage public relations needs for clients and their projects.
Select Client Highlights:
- The Walt Disney Company: Community relations for theme park construction and other work
- The Water District: Community education about water re-use technology
- Irvine Unified School District, School Board: Lobbying and community bond initiative
Specialist

Media Relations, County of Orange CA

(Government Agency; 1001-5000 employees; Public Relations and Communications industry)

February 1997 — March 1999 (2 years 2 months)

I served as part of a two-person team to manage and maintain the daily operations of the office during a time of daily, national media attention, including both proactive and reactive responsiveness from local media, national media and community groups.

Geoff Peters’s Education

Concordia University-Irvine

MBA , Business , 2002 — 2005
Chapman University

1995 — 1999

Activities and Societies:

Sigma Alpha Epsilon, PRSSA, Choir

Additional Information

Geoff Peters’s Websites:

Geoff Peters’s Interests:

Family & Friends, Softball, Reading, Networking

Geoff Peters’s Groups:

Director of Evangelism for Sunrise United Methodist Church, Public Relations Society of America, Colorado Springs Children's Chorale, Tower Seekers, Children of Promise, Sigma Alpha Epsilon Fraternity, Retreat to the Sea, Palisades United Methodist Church, Saddleback Church, California-Pacific Anual Conference UMC, Baltimore-Washington Annual Conference UMC, Illinois-Great Rivers UMC, Child Sponsor at Compassion International