Geoff Alday

Current

• User Interface Designer at Emma
• Freelance Consultant at Geoff Alday Multimedia

Past

• User Interface Designer at echo
• User Experience Designer at Informa Investment Solutions (Investment Scorecard)
• E-Business Analyst at VF Imagewear

• Web Designer/Developer at Kraft Technology Group
• Animator at Magnetic Dreams

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2 more...

Education

• Middle Tennessee State University

Recommended

12 people have recommended Geoff

Connections

334 connections

Industry

Internet

Websites

• My Portfolio

Geoff Alday’s Summary

Multi-disciplinary designer with 10 years experience creating innovative technology products and websites for companies ranging from small businesses to multi-billion dollar corporations. Industries served include: entertainment, financial services, e-commerce, manufacturing, technology consulting, and animation.

Subject matter expert in UX, UI, and Web Design. Highly focused and driven senior team member that excels in the creation of user-centered solutions by: developing an understanding of a user's motivations and goals while balancing business, market, and technical constraints; translating research into requirements and prototypes; evaluating the effectiveness of design artifacts with users and stakeholders; and working with technology teams to successfully integrate the user experience into the final product.

Geoff Alday’s Specialties:

Deliverables:
Usability Test Scripts & Evaluations, Site Maps, Wireframes, Interactive Prototypes, Experience Storyboards, Process Flows, Visual Designs, User Interface Requirements, Functional Requirements, Websites, Web Applications

Software:
Visio, OmniGraffle, Photoshop, Illustrator, InDesign, Coda, Dreamweaver, Visual Studio, Office, Project

Languages:
HTML/XHTML, CSS, JavaScript, PHP, ASP.NET

Geoff Alday’s Experience

• User Interface Designer

  Emma

  (Internet industry)

  June 2009 — Present (2 months)

• Freelance Consultant

  Geoff Alday Multimedia

  (Internet industry)

  January 2007 — Present (2 years 7 months)

• User Interface Designer

  echo

  (Public Company; TKTM; Entertainment industry)

  August 2007 — June 2009 (1 year 11 months)

  echo, a Ticketmaster company, was a direct-to-consumer digital marketing firm that specializes in creative positioning, web development, advertising, sponsorship procurement, digital and fulfillment distribution of music, and other personality-based merchandise.
  
  • Designed the echo B2C e-commerce product that achieved an industry-leading 75% checkout conversion rate and directly contributed to a 52% annual increase in revenue.
  
  • Established the echo usability testing and interactive prototyping initiatives for product enhancements and new products.
  
  • Redesigned the echo B2C community signup product that incorporates gradual engagement, Facebook Connect integration, incentives, and COPPA parental consent features. Also designed the B2B form creation, community segmentation, and workflow management components of this product.
  
  • Designed the echo B2C site container theming and template product used by the echo Creative team to speed time to market for products such as forms, marketing promotions, and subscription management.
  
  • Implemented UX and UI design methodologies and deliverables for Open Source development team working in an Agile product development life cycle.

• User Experience Designer

  Informa Investment Solutions (Investment Scorecard)

  (Financial Services industry)

  March 2005 — August 2007 (2 years 6 months)

  Informa Investment Solutions provides investment professionals with customized systems, software, and services for use in the management of client relationships.
  
  • Led UX, UI, and Marketing design efforts for ComplianceIQ™ a financial services software product targeted toward financial industry leaders such as Bear Stearns, Goldman Sachs, Lincoln National and Mellon Financial.
  
  • Implemented UX and UI design methodologies and deliverables for .NET development team working in an Waterfall product development life cycle.

• E-Business Analyst

  VF Imagewear

  (Public Company; VFC; Apparel & Fashion industry)

  August 2003 — March 2005 (1 year 8 months)

  VF Imagewear, a subsidiary of V.F. Corporation, manages corporate identities, including uniforms, corporate image, and career apparel programs.
  
  • Designed the VF Imagewear B2B e-commerce product that is currently a $120M annual business. Also responsible for strategic roadmap definition and management of onshore and offshore development partners for product.

• Web Designer/Developer

  Kraft Technology Group

  (Privately Held; Information Technology and Services industry)

  July 1999 — August 2003 (4 years 2 months)

  Kraft Technology Group is a technology consulting firm that provides customized solutions to help companies manage their information resources.
  
  • Designed, developed, and managed the Kraft Technology Group content management product. Also led all custom web design and development efforts, mentored junior team members, and established methodologies that reduced website time to market.

• Animator

  Magnetic Dreams

  (Broadcast Media industry)

  October 1998 — July 1999 (10 months)

  Magnetic Dreams specializes in Character Animation, Motion Graphics, and Visual FX.
  
  • Assisted in the production of commercials for regional television markets and local businesses by: creating 3D models; animating scene objects and characters; storyboarding; and writing commercial concepts.

Geoff Alday’s Education

• Middle Tennessee State University

  BS , Mass Communications , 1999

Additional Information

Geoff Alday’s Websites:

• My Portfolio

Geoff Alday’s Honors:

2003 Parthenon Award - The Pharmacy Cooperative Web site.
2002 Silver Addy Award - Duncan May Web site.
Outstanding Senior in Digital Animation 1998-1999

Geoff Alday’s Contact Settings

Interested In:

• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch