Gene Flaksman

Gene Flaksman

Managing Partner at Lazarus Brand Group / CEO Truint Media

Greater New York City Area
Marketing and Advertising

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Gene Flaksman's Overview

  • Managing Partner at Lazarus Brand Group
  • CEO at Truint Media
  • Dir. of Marketing at Innovation Ads
  • Director of Sales and Marketing at
  • COO at Avanti Day Resort
  • Mainframe IT Consultant at AT&T/Aetna US Healthcare/Peco Energy

500+ connections


Gene Flaksman's Summary

Accomplished, strategic, knowledgeable and entrepreneurial Performance Marketing, Sales, Technology and Business Development executive with over 14 years experience in Direct Marketing AdTech, Sales, Digital media, Mobile-Marketing, Brand and Client Development, Media Buying, and Operations. Broad based B2B and B2C leadership experience within multiple industries including; Consumer Products, Higher Education, Technology and Healthcare.

Areas of expertise include:

•Direct Mail
•(SaaS) Software as a Service
•Digital & Mobile App Marketing
•Advanced Client Development
•Financial and Data Analysis
•Budgeting, Planning & Forecasting
•Marketing Program Design
•Cross Functional Team Leadership
•Concept & Brand Development
•Search Engine Optimization & Marketing
•Customer Relationship Management
•E-mail Marketing
•Key Account Management
•Social Media Marketing
•Project Management
•Web Analytics & Reporting
•Multichannel Marketing
•Product Marketing
•Business Process Outsourcing

Specialties: Direct Mail, Lead Generation, CPL, CPA, CPC, CPM, CPV, CPI, CPE, DMP, DSP, RTB, SEM, SEO, PPC, Co-registration, Affiliate Marketing

Gene Flaksman's Experience

Managing Partner

Lazarus Brand Group

July 2014Present (3 months) Greater New York City Area

Privately Held; 51-200 employees; Marketing and Advertising industry

May 2008Present (6 years 5 months) Greater New York City Area

Truint Media harnesses the reach of digital technologies along with the power of contact centers to create a lead-generating, customer-converting solution for our clients.

We bring together the disparate silos of lead generation, contact marketing, digital advertising, direct mail, and social media, into a synergistic, comprehensive offering: built around advanced proprietary technologies that enable us to harness leads and convert them to your customer.

Dir. of Marketing

Innovation Ads

Privately Held; 51-200 employees; Marketing and Advertising industry

April 2006May 2008 (2 years 2 months)

Successfully promoted the company’s brand by utilizing both online and offline marketing channels. Executed marketing efforts in support of the company’s overall strategy, goals for growth, revenue and customer satisfaction.

Managed multi-million dollar budget in annual online media buys while building a vast affiliate and publisher base to solidify the company as a leader in the education space.

Director of Sales and Marketing

January 2002March 2006 (4 years 3 months)

A leading provider of websites, e-commerce solutions and marketing services for the salon and spa industry.

Closed contracts with leading brands in the beauty industry for a national online directory.

Directed and managed media team responsible for developing online and offline marketing plans including email, SEO, SEM, and affiliate partnerships.

Oversee development of websites, e-commerce solutions and direct marketing services for national salons and spas.

Executed and exceeded revenue goals with increased sales of online and in-store services and products by over 30% for some of the leading brands in the industry. Clients included Aveda, Peninsula Spas, Completely Bare, Burke Williams, Georgette Klinger, Spa Sydell and many other prominent brands.


Avanti Day Resort

20002002 (2 years) NJ

Managed daily operations of an award winning, nationally recognized day spa in New Jersey.

Increased gross revenue by over 220% and net revenue by 6% over a two-year span

Developed in-store collateral and customer rewards programs to drive revenue and growth.

Provided effective leadership and staff development to over 100 employees through
pro-active communications, conflict resolution strategies, and educating and maintaining sales practices.

Mainframe IT Consultant

AT&T/Aetna US Healthcare/Peco Energy

Public Company; 10,001+ employees; T; Telecommunications industry

19972000 (3 years) NY/NJ/PA

Developed code and implemented best practices for various Fortune 100 and 500 companies.

Gene Flaksman's Certifications

  • MCSD - Designing and Implementing Distributed and Desktop Applications with Microsoft® Visual Basic 6.0

    • Microsoft

Gene Flaksman's Languages

  • Russian

Gene Flaksman's Skills & Expertise

  1. Direct Marketing
  2. Business Development
  3. SaaS
  4. Digital Strategy
  5. Email Marketing
  6. Digital Marketing
  7. Online Advertising
  8. Mobile Advertising
  9. Mobile Marketing
  10. Brand Development
  11. Online Lead Generation
  12. Marketing Management
  13. Affiliate Marketing
  14. B2B Marketing
  15. Multi-channel Marketing
  16. Entrepreneurship
  17. Media Buying
  18. Direct Response
  19. Web Analytics
  20. SEO
  21. E-commerce
  22. CPL
  23. Display Advertising
  24. Co-registration
  25. Online Marketing
  26. Media Planning
  27. Google Adwords
  28. Affiliate Networks
  29. Performance Based Marketing
  30. CRM
  31. Affiliate Management
  32. Customer Acquisition
  33. Ad Networks
  34. Campaign Management
  35. Social Media Marketing
  36. Interactive Marketing
  37. Marketing
  38. Advertising
  39. Google Analytics
  40. PPC
  41. Digital Media
  42. SEM
  43. Lead Generation
  44. Product Marketing

View All (44) Skills View Fewer Skills

Gene Flaksman's Education

Saint John's University


Gene Flaksman's Additional Information


Avid golfer continuously welcoming challenging opponents and courses.

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