Gene Chan

Current

• Senior Account Executive at MySpace

Past

• Senior Account Executive at Yahoo!
• Marketing Development Manager at Yahoo!
• Global Search Marketing Manager at Hewlett Packard Company / Imaging & Printing Group

• Marketing Manager at Snapfish - A Service of HP
• Marketing Manager at PlanetOut Inc.
• Media Planner at Digital Impact
• Media Manager at Goodby, Silverstein & Partners

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4 more...

Education

• University of California, Davis
• Beijing Language and Culture University
• Choate Rosemary Hall

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Recommended

9 people have recommended Gene

Connections

342 connections

Industry

Marketing and Advertising

Gene Chan’s Summary

Gene Chan’s Specialties:

Integrated marketing both online and offline branding, customer acquisition, direct response, agency, client-side & media publisher background. Search engine marketing, search engine optimization, display sponsorships, print, broadcast, outdoor planning & buying, partner marketing negotiation & development, conference speaking domestic and abroad. Online business development and advertising sales.

Gene Chan’s Experience

• Senior Account Executive

  MySpace

  (Public Company; NWS; Internet industry)

  March 2009 — Present (5 months)

• Senior Account Executive

  Yahoo!

  (Public Company; YHOO; Internet industry)

  September 2008 — February 2009 (6 months)

  Generate big ideas, solve client needs and build long term relationships for HP & Intel accounts

• Marketing Development Manager

  Yahoo!

  (Public Company; 10,001 or more employees; YHOO; Internet industry)

  July 2007 — September 2008 (1 year 3 months)

  Generating cross network/platform strategic solutions for the top Fortune 100 advertising partnerships.

• Global Search Marketing Manager

  Hewlett Packard Company / Imaging & Printing Group

  (Public Company; HPQ; Computer Hardware industry)

  April 2006 — July 2007 (1 year 4 months)

  • Developing overall strategy & governance for global IPG search marketing activity in NA, EMEA, APJ, LA regions
  • Managing multiple SEM agencies, Performics, Modem Media, Blue, XM-Asia with budgets well into the double $MM
  • Leading SEM integration across AR/PR, interactive, traditional & social media
  • Organized & led 1st EMEA IPG Search Summit in London June 2006
  • Establishing global SEM standards for search advertising and click fraud
  • 193% ROI on NA search activity based on direct sales
  • Evangelizing: conference speaker at Y!/Overture Japan, Citigroup and internal HP Summits
  • Optimizing SEM campaigns via SiteCatalyst Omniture web analytics tool
  • Leveraging 3rd party research via comScore Networks to better understand purchasing behavior around direct/indirect online/offline conversion/sales

• Marketing Manager

  Snapfish - A Service of HP

  (Public Company; 51-200 employees; hpq; Internet industry)

  May 2004 — April 2006 (2 years)

  • Search engine marketing strategist and lead: increased monthly conversion rates and traffic through paid & natural search optimization, initiated natural search optimization and company-wide adoption as an acquisition tool, led the switch to outsource and manage paid search by Performics, acquisition growth of 275% in 2004 and 325% in 2005
  • Increased the total number of acquisition conversions by 18x from magazine print media campaigns while still maintaining target CPA allowable via aggressive media & creative strategy
  • Established internal media planning & creative development processes for both online & offline vehicles
  • Initiated, championed and negotiated the adoption of web analytics tool Omniture SiteCatalyst 12 to improve acquisition, retention marketing, overall customer experience and propel the organization toward a more ecommerce focused site – HP eAward recognition October '05
  • Mentor to Marketing Associates
  • B2C Panel Member at 1st HP Search Summit 2006

• Marketing Manager

  PlanetOut Inc.

  (Public Company; 201-500 employees; LGBT; Online Media industry)

  February 2003 — June 2004 (1 year 5 months)

• Media Planner

  Digital Impact

  (Public Company; 201-500 employees; DIGI; Marketing and Advertising industry)

  March 2002 — February 2003 (1 year)

• Media Manager

  Goodby, Silverstein & Partners

  (Public Company; Marketing and Advertising industry)

  1999 — 2001 (2 years)

Gene Chan’s Education

• University of California, Davis

  BA , International Relations - World Trade emphasis. , 1995 — 1999

• Beijing Language and Culture University

  Certificate , Mandarin Language & Culture , 1994 — 1995

• Choate Rosemary Hall

Gene Chan’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch