Geetika Agrawal

Geetika Agrawal

Senior Interaction Designer/ Digital Strategist

Greater New York City Area

Current
  • Sr. Interaction Designer at R/GA
  • Digital Strategist and Design Director at Self
  • Co-founder| Producer | Interactive Art Curator at Urbanminds
Past
Education
  • Art Center College of Design
  • CEPT, Ahmedabad, India
Connections
416 connections
Industry
Design
Websites

Geetika Agrawal’s Summary

Create Integrated Interaction Design solutions and strategies for multi-channel digital projects including digital marketing campaigns, transactional experiences, rich internet and mobile applications, consumer devices, physical environments, events.

Passionate participant of social media, digital culture, physical interactive art and new technologies. During my evenings and weekends, I co-produce art and music events, volunteer, meet new people doing interesting work and dance!

Subject of interest: Creating user-experiences that help bring Social Change and Cure through elements of casual play and performing arts.

Geetika Agrawal’s Specialties:

1. System Design i.e. going out in the field to understand user and business needs, framing the problem, identifying innovative opportunities and finding solutions.
2. Translating user-experiences across multiple channels and varying scales.
3. Breadth of skills include working collaboratively with strategists, planners, visual designers, technologists and producers, help in business development and build the company's talent resources.


Geetika Agrawal’s Experience

  • Sr. Interaction Designer

    R/GA

    (Public Company; IPG; Marketing and Advertising industry)

    November 2008Present (1 year 1 month)

    Working on integrated web/mobile/retail projects for Nokia, Mastercard, Barnes & Noble nook, Walmart, Pepsico, American Eagle

  • Digital Strategist and Design Director

    Self

    (Privately Held; Information Technology and Services industry)

    March 2005Present (4 years 9 months)

    July 2009 - Present
    QUESTION BOX, OPEN MIND
    Project/Design Lead to help launch the new site for 'Question Box' - a non-profit initiative by Open Mind that helps provide easy access to information in hard-to-reach areas and breaks through technology, language and literacy barriers.

    Project was showcased at TEDIndia, Nov 2009.

    ------------------------------
    Sept 2007 - April 2008
    MTV NETWORKS
    Lead interaction design and create information architecture for 2 online destinations of MTV Networks. Work in direct collaboration with Senior Director, Product Manager and Visual Designer.

    ------------------------------
    March 2005 - May 2005
    INLAND COMMUNITIES INC.
    Design Consultant

  • Co-founder| Producer | Interactive Art Curator

    Urbanminds

    (Music industry)

    February 2005Present (4 years 10 months)

    Co-founder and Producer of live-music series “The Sounds of Vienna” bringing artists like Richard Dorfmeister, Makossa and Megablast, Rodney Hunter and Karl Moestl, G-Stone Recordings; KCRW DJ’s and world percussionist Alex Spurkel at a prime venue in LA.

    Co-Producer and Interactive Art Curator for TERRABYTE 2006, 2007:
    An annual event attracting over 2500 people at the Los Angeles County Arboretum & Botanic Garden. The event brings together sound, art and emerging technologies in natural spaces.

  • Interaction Designer

    Odopod, Inc.

    (Privately Held; Design industry)

    March 2008October 2008 (8 months)

    User-Research, Stakeholder Interviews, Interaction Design System Design, User Scenarios and Flows, User-Testing and wireframes for Microsoft Zune.com and Seattle Children's Hospital.

  • User-Experience Lead

    Seso Media Group

    (Privately Held; Marketing and Advertising industry)

    December 2005March 2008 (2 years 4 months)

    Lead design and development on various web/digital products, social networks, viral campaigns & e-commerce for small, large and global companies. Responsibilities include strategy, concept, information architecture, user-experience design, client & project management.

    Project for Advanta won the People’s Choice Award at DEMO Fall07.

  • User-Experience Lead

    Fabric Interactive

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    March 2006December 2007 (1 year 10 months)

    Lead information architecture, interaction design for start-up web products based on social networks. UI design and new product development for various internet marketing initiatives, web applications, e-commerce and admin tools.

  • Design Consultant

    WET Design

    (Privately Held; 51-200 employees; Design industry)

    July 2006September 2006 (3 months)

    Designed experiential physical concepts for large water fountains and architectural sculptures for City Center, a $7 billion luxury condo development in Las Vegas.

  • Design Consultant

    Walt Disney Imagineering, Research & Development

    (Public Company; Entertainment industry)

    June 2005November 2005 (6 months)

    Developed Kim Possible interactive adventure game scenarios using wireless location-based and mobile technology at Epcot Center, DisneyWorld. Included focus group tests, research and client presentations.

  • Teaching Assistant

    Art Center College of Design

    (Educational Institution; Design industry)

    January 2003August 2004 (1 year 8 months)

  • Experience and Set Designer

    Bijon Das Gupta, Art Director, Mumbai

    (Entertainment industry)

    May 2000October 2000 (6 months)

  • Design Intern

    Sayler Incorporated

    (Design industry)

    May 1999December 1999 (8 months)


Geetika Agrawal’s Education

  • Art Center College of Design

    MS , Industrial Design , 20022004

    MS Thesis & Research Project: www.seso.net/konekt

  • CEPT, Ahmedabad, India

    5yr Diploma , Interior Architecture , 19962002

    Thesis & Research: "Exhibitions & Displays: A theatrical experience"


Additional Information

Geetika Agrawal’s Websites:

Geetika Agrawal’s Interests:

Social Networks, Cultural Exploration, Emerging Technologies, Experimental Electronic Music, Performing Arts & Adventure Travelling

Geetika Agrawal’s Groups:

  •    Interaction Design Association
  •    Opportunity Green
  •    YOUNG INDIAN ENTREPRENEURS
  •    Design & Emotion Society
  •    INTERACTIVE GROUP
  •    Art Center College of Design Alumni Group
  •    Future Trends
  •    Digital Storytellers
  •    The Groop

Geetika Agrawal’s Honors:

Winner IDSA Scientistical Invitational Competition, konekt, 2005

Multi-Cultural Leadership Award for significant contributions to the Art Center community, Dec 2004

Microsoft Group Project Showcase, Consumer Electronics Show (CES), Las Vegas Jan 2004

Project Showcase at DesignTech Connect Conference, konekt, Pasadena May 2005

Project Showcase at The Brewery ArtWalk, konekt, Los Angeles, May 2005

Project Showcase at Universitaet Fuer Angewandte Kunst, konekt, Vienna, June 2005

Project featured in Art Center Gallery, Website, Catalogue 2004, 2005

Gold Medal & Best Graduating Student Award, CEPT, 2002

Graduate Representative, Art Center Student Government, 2003

Board Advisor, Public Relations, Art Center International Student Organization, 2003-04

Cultural Secretary, CEPT Student Council, 1998-99


Geetika Agrawal’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

Public profile powered by: LinkedIn

Create a public profile: Sign In or Join Now

View Geetika Agrawal’s full profile:

  • See who you and Geetika Agrawal know in common
  • Get introduced to Geetika Agrawal
  • Contact Geetika Agrawal directly

View Full Profile