
Trade Marketing Manager South East Asia at Microsoft
Singapore

Trade Marketing Manager South East Asia at Microsoft
Singapore
More than 10 years of experience in sales and marketing in several countries and an entrepreneurial and creative spirit are my main features.
Project Management, Direct Marketing, Online Marketing, Email Marketing, Loyalty programs, CRM, viral marketing, interactive television, branding, advertising, strategic planning, etc.
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
December 2007 — Present (8 months)
Overall responsibilities presenting a sales ready and globally consistent value proposition for Microsoft Digital Advertising Solutions in South East Asia to the trade audience (including but not limited to media, advertising agencies and direct clients) and sales teams.
(Public Company; 10,001 or more employees; MSFT; Online Media industry)
July 2006 — December 2007 (1 year 6 months)
Overall responsibilities presenting a sales ready and globally consistent value proposition for Microsoft Digital Advertising Solutions in Belgium to the trade audience (including but not limited to media and advertising agencies and direct clients) and sales teams.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
August 2004 — June 2006 (1 year 11 months)
Responsible for all new business, competitions and strategic development of existing clients. In this role I already brought in several new clients, through prospecting and winning competitions against leading advertising agencies. My role goes further than only selling, I am responsible for the strategic planning for all new projects and clients. This means that I remain the leader of projects until the contract is signed and guide, motivate and inspire teams of art directors, designers, copywriters and developers to deliver the proposals.
(Transportation/Trucking/Railroad industry)
September 2003 — March 2004 (7 months)
Developed the new corporate sales strategy of Eurostar Belgium, the high speed train between Brussels and London, as well as a complete new pricing policy to attack the business market and achieved buy-in from the board.
(Public Company; Marketing and Advertising industry)
April 1998 — August 2003 (5 years 5 months)
- Developed marketing strategy and sales objectives. Closed several partnerships enabling access to more than 2 million French households by e-mail, the largest online consumer database in France. Presented recommendations to the International Board and sales force; achieved buy-in on many proposals.
- Launched and managed e-marketing services for the group in Belgium and The Netherlands. Managed a sales team of 4 people. Closed, developed, managed and consulted major accounts like Janssen Pharmaceutica, Renault, Mobistar
Trained account managers throughout the group.
- Created, managed and launched the website and call centre for the most successful loyalty program in Belgium (www.Happydays.be) in time and below budget and managed a team of 3 developers
(Publishing industry)
September 1997 — March 1998 (7 months)
Launched a new consumer magazine for the Western Cape / South Africa(40.000 distributed). In charge of sales & marketing. Launched a ground breaking marketing campaign that gave us much visibility.
(Facilities Services industry)
March 1997 — September 1997 (7 months)
Responsible for sales of outsourced maintenance service in Belgium and The Netherlands. Closed several major new clients.
(Internet industry)
September 1996 — March 1997 (7 months)
Responsible for sales of banner advertising in Belgium. Closed major deals and signed agreements with leading portals.
Master, MBA, March 2003 — December 2004
Master, Master in e-business, 2000 — 2001
Marketing 1996 — 1997
Academic Bachelor, Applied linguistics, 1992 — 1996
1982 — 1989
project management, new technology, marketing (in its broadest definition), advertising, branding, organizational behavior, lifelong learning, intercultural business, management communication, travel
IAB, Stichting Marketing, UBA, ACC, BMMA, BDMV, Belgian Luxemburg Association of Singapore (BLAS), IAS
- Guest Professor "Customer Relationship Management" in the Master in Business and Information System at the Open University of Ho Chi Minh City, Vietnam in collaboration with the Solvay Business School (http://www.solvay.edu/EN/Programmes/Vietnam/GestionInfoTech/index.php)
- Guest Professor "Customer Relationship Management" in the Part time MBA at the National Economics University in Hanoi, Vietnam in collaboration with the Solvay Business School
(http://www.solvay-ulb.org/mba-vietnam/Programmes/mba/mba_hanoi.php)
- Winner of the 'Above and Beyond' Award at Microsoft in 2007
- Winner of a Mixx Award, Cuckoo Award, CCB Award and Bronze Lion in Cannes for the "Bring the love back' campaign in 2008