Senior Marketing Manager Southeast Asia, Korea & India at PayPal
Singapore
- Current
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- Senior Marketing Manager Southeast Asia, Korea & India at PayPal
- Past
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- Marketing Manager Southeast Asia at Microsoft
- Marketing Manager Belgium at Microsoft
- Business Development Manager / Strategic Planner at Tagora
- Sales Manager at Eurostar
- Business Development Manager at Wegener
- Owner at Event Magazine
- Area manager at Weisspunkt
- Sales representative at Bytes & com
- Education
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- University of Liverpool
- Solvay Business School
- Groep T - Leuven Hogeschool
- Erasmushogeschool Brussel
- Sint-Joris instituut
- Recommended
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- Industry
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- Websites
Geert Desager’s Summary
Over 13 years of experience in sales and marketing in EMEA and Southeast Asia. More than 10 years managing, selling and/or marketing offline and digital projects from the clients side as well as the agency side and this for blue chip companies such as Microsoft, Paypal, Cisco, P&G, Danone, Unilever, BMW, etc. Through creating and leading highly successful teams I have continuously managed to exceed corporate objectives. Thanks to my extensive knowledge and experience of online marketing, media and CRM I have been invited to speak at numerous events and seminar as well as academic institutions.
Geert Desager’s Specialties:
Project Management, Direct Marketing, Online Marketing, Email Marketing, Loyalty programs, CRM, viral marketing, branding, advertising, strategic planning, social media, SEM, SEO, people management.
Geert Desager’s Experience
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Senior Marketing Manager Southeast Asia, Korea & India
PayPal
(Public Company; ebay; Internet industry)
August 2009 — Present (4 months)
Responsible for B2C and B2B marketing in the region.
Area of focus:
- CRM
- B2B & B2C marketing (on & offline)
- Branding
- Search
- Research
- PR
- Social Media -
Marketing Manager Southeast Asia
Microsoft
(Public Company; MSFT; Computer Software industry)
December 2007 — June 2009 (1 year 7 months)
Managed marketing and supported sales teams in SEA through GTM, research and audience insights, PR, internal and external marketing & communication, partner engagement, events and sales support.
- Doubled PR coverage in the first year
- Increased partner engagement activities with 300% becoming the benchmark for the Greater Asia Pacific region and being awarded a C&O award in Q2 2008.
- Increased sales satisfaction with 15%
- Increased Advertiser satisfaction with 17%
- Launched Windows Live wave 3 in SEA with a creative multichannel campaign generating more than 450 leads in 5 countries -
Marketing Manager Belgium
Microsoft
(Public Company; MSFT; Computer Software industry)
July 2006 — December 2007 (1 year 6 months)
Managed marketing and supported sales teams in Belgium through GTM, research and audience insights, PR, internal and external marketing & communication, partner engagement, events and sales support.
- Changed perception of the brand through an online campaign which won 6 creative awards, one of them being a bronze lion in Cannes. Was also awarded with the “Above and Beyond award” in EMEA internally for this campaign.
- Increased advertiser satisfaction with 10%
- Increased partner engagement activities and developed the engagement strategy resulting in signing 10 new yearly contracts. -
Business Development Manager / Strategic Planner
Tagora
(Privately Held; Marketing and Advertising industry)
August 2004 — July 2006 (2 years )
In this digital creative agency, which is now part of JWT, I was responsible for all new business, pitches and strategic development of existing clients.
- Generated more than 1.5 million EURO in the first year
- Won several pitches against leading agencies for clients such as Carlsberg, Brussels Trade Mart, Scabal, etc.
- Created the digital strategy for clients such as JTI, Cisco, Walibi themeparks and several governmental institutions.
- Lead and inspired teams of designers, copywriters and developers to come up with the best ideas and deliver upon requirements -
Sales Manager
Eurostar
(Transportation/Trucking/Railroad industry)
September 2003 — March 2004 (7 months)
Developed the new corporate sales strategy of Eurostar Belgium, the high speed train between Brussels and London, as well as a complete new pricing policy to attack the business market and achieved buy-in from the board.
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Business Development Manager
Wegener
(Public Company; WEG; Newspapers industry)
April 1998 — August 2003 (5 years 5 months)
Responsible for all online and digital projects within the Wegener group, this was the market leader in consumer data, CRM and database management in Europe.
- Developed the online marketing and sales strategy for the French branch and closed several partnerships to build the largest online consumer database in France. Lived in Paris for 1 year for this project
- Launched and managed online marketing services for the group in Belgium and the Netherlands. Managed a sales team of 4 people. Closed, developed, managed and consulted major accounts like Janssen Pharmaceutica, Renault, Mobistar and others.
- Consulted on the digital section of the creation of the European database for Procter & Gamble.
- Created, managed and launched the website and call centre for the most successful loyalty program, www.happydays.be , in time and below budget. Managed a team of 3 people and coordinated 3 external companies to achieve this. -
Owner
Event Magazine
(Publishing industry)
September 1997 — March 1998 (7 months)
Founded and launched a new consumer lifestyle magazine for the Western Cape.
- Managed to get the first magazine out in 1,5 months on 40.000 copies
- Achieved break-even point in 3 months
- Launched a low-cost marketing campaign that gave us tremendous visibility and resulted in numerous interviews in the press and on the radio. -
Area manager
Weisspunkt
(Facilities Services industry)
March 1997 — September 1997 (7 months)
Responsible for sales of outsourced maintenance service in Belgium and The Netherlands. Closed several major new clients.
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Sales representative
Bytes & com
(Internet industry)
September 1996 — March 1997 (7 months)
Responsible for sales of banner advertising in Belgium. Closed major deals and signed agreements with leading portals.
Geert Desager’s Education
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University of Liverpool
Master , MBA , March 2003 — December 2004
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Solvay Business School
Master , Master in e-business , 2000 — 2001
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Groep T - Leuven Hogeschool
Marketing 1996 — 1997
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Erasmushogeschool Brussel
Academic Bachelor , Applied linguistics , 1992 — 1996
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Sint-Joris instituut
1982 — 1989
Additional Information
Geert Desager’s Websites:
Geert Desager’s Interests:
project management, new technology, marketing (in its broadest definition), advertising, branding, organizational behavior, lifelong learning, intercultural business, management communication, travel
Geert Desager’s Groups:
IAB, Stichting Marketing, UBA, ACC, BMMA, BDMV, Belgian Luxemburg Association of Singapore (BLAS), IAS
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University of Liverpool -
Expat Network -
Microsoft Employees -
Online Advertising Professionals -
Solvay Business School Alumni (VUB/ULB) -
International_Marketers -
Sales, Marketing, Technical and Senior Executive Club - Asia Pacific -
Digital Marketing -
International Belgians -
eBay Inc. - eBay, PayPal, Skype -
e-Banking (EMEA) - Online banking -
The Age of Conversation Authors and Fans -
WDM Belgium -
Microsoft Advertising -
Advertising strategy and planning -
Influencer Marketing -
Addictlab.com -
The Fifth Conference -
IAB Singapore -
Hudson Singapore - How to Insights
Geert Desager’s Honors:
- Guest Professor "Customer Relationship Management" in the Master in Business and Information System at the Open University of Ho Chi Minh City, Vietnam in collaboration with the Solvay Business School (http://www.solvay.edu/EN/Programmes/Vietnam/GestionInfoTech/index.php)
- Guest Professor "Customer Relationship Management" in the Part time MBA at the National Economics University in Hanoi, Vietnam in collaboration with the Solvay Business School
(http://www.solvay-ulb.org/mba-vietnam/Programmes/mba/mba_hanoi.php)
- Winner of the 'Above and Beyond' Award at Microsoft in 2007
- Winner of a Mixx Award, Cuckoo Award, CCB Award and Bronze Lion in Cannes for the "Bring the love back' campaign in 2008
- Winner of Q2 C&O Champion Club Award at Microsoft in 2008
Geert Desager’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
