Trade Marketing Manager South East Asia at Microsoft
Singapore
- Current
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- Trade Marketing Manager South East Asia at Microsoft
- Past
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- Trade Marketing Manager Belgium at Microsoft
- Business Development Manager / Strategic Planner at Tagora
- Sales Manager at Eurostar
- Business Development Manager at Wegener
- Owner at Event Magazine
- Area manager at Weisspunkt
- Sales representative at Bytes & com
- Education
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- University of Liverpool
- Solvay Business School
- Groep T - Leuven Hogeschool
- Erasmushogeschool Brussel
- Sint-Joris instituut
- Recommended
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- Websites
Geert Desager’s Summary
More than 10 years of experience in sales and marketing in several countries and an entrepreneurial and creative spirit are my main features.
Geert Desager’s Specialties:
Project Management, Direct Marketing, Online Marketing, Email Marketing, Loyalty programs, CRM, viral marketing, interactive television, branding, advertising, strategic planning, etc.
Geert Desager’s Experience
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Trade Marketing Manager South East Asia
Microsoft
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
December 2007 — Present (8 months)
Overall responsibilities presenting a sales ready and globally consistent value proposition for Microsoft Digital Advertising Solutions in South East Asia to the trade audience (including but not limited to media, advertising agencies and direct clients) and sales teams.
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Trade Marketing Manager Belgium
Microsoft
(Public Company; 10,001 or more employees; MSFT; Online Media industry)
July 2006 — December 2007 (1 year 6 months)
Overall responsibilities presenting a sales ready and globally consistent value proposition for Microsoft Digital Advertising Solutions in Belgium to the trade audience (including but not limited to media and advertising agencies and direct clients) and sales teams.
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Business Development Manager / Strategic Planner
Tagora
(Privately Held; 51-200 employees; Marketing and Advertising industry)
August 2004 — June 2006 (1 year 11 months)
Responsible for all new business, competitions and strategic development of existing clients. In this role I already brought in several new clients, through prospecting and winning competitions against leading advertising agencies. My role goes further than only selling, I am responsible for the strategic planning for all new projects and clients. This means that I remain the leader of projects until the contract is signed and guide, motivate and inspire teams of art directors, designers, copywriters and developers to deliver the proposals.
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Sales Manager
Eurostar
(Transportation/Trucking/Railroad industry)
September 2003 — March 2004 (7 months)
Developed the new corporate sales strategy of Eurostar Belgium, the high speed train between Brussels and London, as well as a complete new pricing policy to attack the business market and achieved buy-in from the board.
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Business Development Manager
Wegener
(Public Company; Marketing and Advertising industry)
April 1998 — August 2003 (5 years 5 months)
- Developed marketing strategy and sales objectives. Closed several partnerships enabling access to more than 2 million French households by e-mail, the largest online consumer database in France. Presented recommendations to the International Board and sales force; achieved buy-in on many proposals.
- Launched and managed e-marketing services for the group in Belgium and The Netherlands. Managed a sales team of 4 people. Closed, developed, managed and consulted major accounts like Janssen Pharmaceutica, Renault, Mobistar… Trained account managers throughout the group.
- Created, managed and launched the website and call centre for the most successful loyalty program in Belgium (www.Happydays.be) in time and below budget and managed a team of 3 developers -
Owner
Event Magazine
(Publishing industry)
September 1997 — March 1998 (7 months)
Launched a new consumer magazine for the Western Cape / South Africa(40.000 distributed). In charge of sales & marketing. Launched a ground breaking marketing campaign that gave us much visibility.
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Area manager
Weisspunkt
(Facilities Services industry)
March 1997 — September 1997 (7 months)
Responsible for sales of outsourced maintenance service in Belgium and The Netherlands. Closed several major new clients.
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Sales representative
Bytes & com
(Internet industry)
September 1996 — March 1997 (7 months)
Responsible for sales of banner advertising in Belgium. Closed major deals and signed agreements with leading portals.
Geert Desager’s Education
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University of Liverpool
Master, MBA, March 2003 — December 2004
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Solvay Business School
Master, Master in e-business, 2000 — 2001
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Groep T - Leuven Hogeschool
Marketing 1996 — 1997
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Erasmushogeschool Brussel
Academic Bachelor, Applied linguistics, 1992 — 1996
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Sint-Joris instituut
1982 — 1989
Additional Information
Geert Desager’s Websites:
Geert Desager’s Interests:
project management, new technology, marketing (in its broadest definition), advertising, branding, organizational behavior, lifelong learning, intercultural business, management communication, travel
Geert Desager’s Groups:
IAB, Stichting Marketing, UBA, ACC, BMMA, BDMV, Belgian Luxemburg Association of Singapore (BLAS), IAS
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Forbes.com Personal Technology Forum member -
Expat Network member -
Online Advertising Professionals member -
Solvay Business School Alumni (VUB/ULB) member -
EasyExpat member -
International_Marketers member -
International Belgians member -
WDM Belgium member
Geert Desager’s Honors:
- Guest Professor "Customer Relationship Management" in the Master in Business and Information System at the Open University of Ho Chi Minh City, Vietnam in collaboration with the Solvay Business School (http://www.solvay.edu/EN/Programmes/Vietnam/GestionInfoTech/index.php)
- Guest Professor "Customer Relationship Management" in the Part time MBA at the National Economics University in Hanoi, Vietnam in collaboration with the Solvay Business School
(http://www.solvay-ulb.org/mba-vietnam/Programmes/mba/mba_hanoi.php)
- Winner of the 'Above and Beyond' Award at Microsoft in 2007
- Winner of a Mixx Award, Cuckoo Award, CCB Award and Bronze Lion in Cannes for the "Bring the love back' campaign in 2008
Geert Desager’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
