Greg Matthews

Greg Matthews

Managing Director, MDigitalLife at W2O Group

Austin, Texas (Austin, Texas Area)
Public Relations and Communications

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Greg Matthews know in common
  • Get introduced to Greg Matthews
  • Contact Greg Matthews directly

View Greg's full profile

Greg Matthews's Overview

  • Managing Director, MDigitalLife at W2O Group
  • Group Director, Interactive and Social Media at WCG
  • Co-Founder at CoHealth
  • Director, Consumer Innovation at Humana
  • Corporate Director, Human Resources Business Consultancy at Humana
  • Vice President and Chief People Officer at Braun Consulting, Inc.
  • Human Resources Manager - Austria, Germany and Switzerland at Accenture
  • Human Resources Generalist at Accenture

500+ connections


Greg Matthews' Summary

I advise Global and Fortune 500 healthcare companies on social media, communications and enterprise change management. I'm currently focused on understanding physicians' online behavior, and am the originator of I've also developed a model for teaching business leaders how to activate their professional and personal networks online, and am preparing to publish my first book on the subject.

I've spent my career helping to build, grow and transform businesses. Today, that usually involves using social media - the power of collaboration and community - to change the way businesses work. Every business has its own set of unique stakeholders - from customers to suppliers; from strategic partners to its own employees. I'm helping companies to make the changes that lead to business transformation by helping them to change the way they communicate, organize and plan around those key stakeholder groups. I was a charter member of #HCSM (Healthcare/Social Media professionals) and am the co-founder of the CoHealth Workplace Wellness tweetchat.

As Director of Consumer Innovation at Humana, I had two key areas of work. The first was to guide Humana in its quest to be a leader in the coming collaborative economy. The second was to leverage the power of social networks to help people live healthier and more fulfilling lives.

During my tenure at Humana, I have had responsibility for the start-up HR operations for joint venture companies like Green Ribbon Health and Sensei, and in Humana’s first European subsidiary in London. I led the design and launch of the innovation center's first web site,, and built my industry's first social analytics tool,

Social media
Enterprise collaboration and change management
Physicians Online Behavior
Consumer experience in health
Innovation management
New product innovation and development
Organizing for collaboration and employee engagement
Startup operations

Greg Matthews' Experience

Managing Director, MDigitalLife

W2O Group

September 2013Present (1 year 1 month) Austin, TX

Group Director, Interactive and Social Media


June 2010August 2013 (3 years 3 months) Austin, Texas Area



January 2009October 2011 (2 years 10 months)

Director, Consumer Innovation


May 2007June 2010 (3 years 2 months)

Corporate Director, Human Resources Business Consultancy


April 2004May 2007 (3 years 2 months)

Vice President and Chief People Officer

Braun Consulting, Inc.

June 1998April 2004 (5 years 11 months)

Human Resources Manager - Austria, Germany and Switzerland


November 1996June 1998 (1 year 8 months)

Human Resources Generalist


July 1990November 1996 (6 years 5 months)

Greg Matthews' Honors and Awards

  • Guest Lecturer in Healthcare Consumer Experience

    The Hasso Plattner Institute of Design at Stanford
    • 2010
  • Guest Lecturer in Organizational Performance and Design

    The Owen Graduate School of Management, Vanderbilt University
    • 2007
  • Guest Lecturer in Consumer-Centered Business Models in Healthcare

    Kellstadt Graduate School of Business at DePaul University
    • January 2010

Greg Matthews' Skills & Expertise

  1. Social Media
  2. Start-ups
  3. Organizational Change
  4. Innovation Management
  5. International Operations
  6. Enterprise Collaboration
  7. Health
  8. Strategic Planning
  9. Healthcare
  10. Public Speaking
  11. Business Strategy
  12. Change Management
  13. Social Media Marketing
  14. New Business Development
  15. Writing
  16. Product Development
  17. Management Consulting
  18. Social Networking
  19. Blogging
  20. Program Management
  21. Online Marketing
  22. Digital Marketing
  23. Content Management
  24. Marketing Communications
  25. Corporate Communications
  26. Strategic Communications
  27. Integrated Marketing
  28. Mergers & Acquisitions
  29. Consulting
  30. Strategic Partnerships
  31. Marketing
  32. Marketing Strategy
  33. Market Research
  34. Strategy
  35. Digital Strategy
  36. Thought Leadership
  37. Entrepreneurship
  38. Employee Engagement
  39. Internal Communications
  40. Social Media Measurement
  41. Leadership
  42. Employee Benefits
  43. Human Resources
  44. Public Relations
  45. Analytics
  46. Organizational Design
  47. Media Relations
  48. Digital Media
  49. Management
  50. Content Strategy

View All (50) Skills View Fewer Skills

Greg Matthews' Education

Lake Forest College

September 1986May 1990

American University Center, Vienna

August 1988December 1988

Greg Matthews' Additional Information

Honors and Awards:

2014 #HIT100 Member (
Silver Anvil PR Award (Freewheelin, 2008)
WeMedia Gamechangers award (Freewheelin, 2008)
Senior Professional in Human Resources (Expired 12/31/07)

Greg Matthews' Languages

  • English

    (Native or bilingual proficiency)
  • German

    (Limited working proficiency)

Greg Matthews' Publications

  • What We Learned from Studying 16 Million Cancer Conversations per Year

    • June 6, 2013
    Authors: Greg Matthews

    A study showing the variation in oncology conversations between US and European physicians.

  • Upside-Down Analytics and the W2O Hospital Index

    • Common Sense
    • November 4, 2013
    Authors: Greg Matthews

    Introducing the concept of audience-focused (upside-down) analytics - the force behind MDigitalLife and the experimental W2O Hospital Index.

Greg Matthews' Organizations

  • CoHealth Workplace Wellness Community

    • January 2009 to Present

View Greg Matthews’ full profile to...

  • See who you and Greg Matthews know in common
  • Get introduced to Greg Matthews
  • Contact Greg Matthews directly

View Greg's full profile

Not the Greg Matthews you were looking for? View more »

Viewers of this profile also viewed...