Web Design for Small Businesses
Greater Boston Area
- Current
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- President at WebGamut
- Past
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- Director, Interactive Marketing at Constant Contact
- Instructor at Middlesex Community College
- Contractor, Web Services at Compaq
- Corporate Webmaster at Ardent Software
- Webmaster at Nichols College
- Education
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- Nichols College
- Connections
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175
connections
- Industry
- Internet
- Websites
Gina Kilby Conaway’s Summary
Accomplished interactive marketing professional with proven ability to create and manage websites for a wide range of businesses and industries; Combines creative and technical skills with marketing mindset to produce highly successful online/offline marketing campaigns and initiatives.
Over nine years experience as a web goddess with expertise in:
-- Website Design/Development
-- Email Marketing
-- Search Engine Marketing
-- Online Advertising
-- User Interface Design
-- Intranet/Extranet Design
-- Image/Brand Development
-- Information Architecture
-- E-commerce Initiatives
-- Agency Management
-- Project Management
-- Web Design Education
-- Web Server Setup & Management
Gina Kilby Conaway’s Specialties:
Website Design & Architecture, Email Marketing, Search Engine Marketing & Speaking, PPC, Search Engine Optimization, Website Conversion & Analytics, Graphic Design, Branding and Identity.
Gina Kilby Conaway’s Experience
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President
WebGamut
(Privately Held; 1-10 employees; Internet industry)
January 1999 — Present (9 years 7 months)
Retained by a diverse industry of clients to create web presences that conform to company's brand identity; incorporate interactive content and e-commerce initiatives; provide staff with training on website maintenance; and work with clients to develop website promotion strategies.
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Director, Interactive Marketing
Constant Contact
(Privately Held; 51-200 employees; Internet industry)
September 2000 — February 2006 (5 years 6 months)
- Managed a $250K+ paid search campaign which generated 25% of company revenue
- Increased website conversion from 2.4% to 8.0%.
- Creative director for all online and offline marketing efforts.
- Led design and implementation of a/b split testing architecture.
- Coordinate with external creative and online agencies and oversee project performance
- Tradeshow and booth graphic design.
- Monitored and tracked ROI of search marketing campaigns and recommend improvements to enhance campaign performance and meet aggressive customer acquisition goals.
- Established Interactive Marketing Team and managed small team. -
Instructor
Middlesex Community College
(Educational Institution; 51-200 employees; Higher Education industry)
September 2001 — May 2003 (1 year 9 months)
Hired to teach hands-on web courses in the College’s non-credit/career training division. The courses, Intro to HTML Programming, Advanced HTML Programming and Cascading Style Sheets are part of the Webmaster Certificate Program.
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Contractor, Web Services
Compaq
(Public Company; 1001-5000 employees; Internet industry)
March 2000 — September 2000 (7 months)
Contracted to assist Compaq Global Services division in maintaining internal and external websites; coded weekly services webzine; created several HTML and ASP templates; implemented new corporate design concept across various services suites.
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Corporate Webmaster
Ardent Software
(Public Company; 201-500 employees; Internet industry)
1998 — 2000 (2 years)
Responsible for managing 1,000+ page US public website, Extranets, and Intranet for the top 100 software company; oversaw technical development of Intranet portal; created online forms using Perl; converted print marketing campaigns to the web and ensured brand consistency; maintained weekly website statistics; conducted and produced online CyberSeminars; project managed two internal and one external web development teams for 7-week public website redesign project for over 1,000 pages; created banners ads and landing pages for highly successful online campaigns.
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Webmaster
Nichols College
(Educational Institution; 51-200 employees; Internet industry)
January 1996 — June 1999 (3 years 6 months)
Responsible for design, development, implementation and research of website; implemented interactive forms and created all website graphics and animations; overhauled the site for its fourth generation; took the website from 4 pages to more than 300 pages; conducted web design seminars for undergraduates and faculty members; delegated to establish a distance learning prototype; assisted other departments in developing ancillary websites.
Gina Kilby Conaway’s Education
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Nichols College
BSBA, Management Information Systems, September 1995 — May 1999
- Activities and Societies:
- Zeta Alpha Phi, Yearbook Editor, Campus Photographer, Student Government, Robert C. Fischer Institute, Long Range Planning Committee, Campus Ministry
Additional Information
Gina Kilby Conaway’s Websites:
Gina Kilby Conaway’s Interests:
Photography, scuba diving, travel, food & wine, bourbon, scotch, scrabble, hiking, swimming, dogs, css, xhtml, email marketing, seo, web standards
Gina Kilby Conaway’s Groups:
DMA Search Engine Council, IAB, HTML Writer's Guild, National Association of Photoshop Professionals (NAPP), Plymouth Chamber of Commerce
Gina Kilby Conaway’s Honors:
2007 DesignFirms Web Award, Presenter at Ad:Tech 05, Certificate in Advanced Search Engine Optimization, Compaq Services Aware, AOL Partner Recognition
Gina Kilby Conaway’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
