Gregory Battle

Gregory Battle

Principal at Applico

Greater New York City Area

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Gregory Battle's Overview

  • Principal, Business Development at Applico
  • Innovation Consultant at Self Employed
  • VP Product, Customer Development at Alloy Digital
  • Consultant at at
  • Co-founder and Chief Software Architect at Global Grind Digital Inc., LLC
  • Hedge Fund Associate at Trigram Capital Management, LP
  • MBA Candidate 2005 at The Wharton School
  • Lead Developer at BET Interactive, LLC
  • Vice President at Donaldson, Lufkin, Jenrette
  • Consultant at Chemical Bank
  • Senior Programming Analyst at Sanwa Securities

500+ connections


Gregory Battle's Summary

Greg’s professional career spans over twenty years of experience, in which he has built the infrastructure and growth blueprints for countless early-stage startups and public companies. Finding creative ways to solve the challenges of product, customer and revenue discovery is where Greg thrives. He is known for facilitating consumer adoption and revenue growth via his deep experience in business and product development and for finding solutions that delight consumers and meet business objectives.

Whether it’s professional or personal, Greg is passionate about innovation, and you can tell within a moment of meeting him. You don’t need to look beyond Greg’s eyewear to see his passion for creativity and his reaffirming choice to embrace uncertainty everyday.

Greg received a BSE in Computer Science from Princeton University and an MBA in Finance from The Wharton School at University of Pennsylvania.

Specialties: business development, early-stage startups, internet strategy and vision, product management, revenue discovery, community tools, software architecture, behavioral modeling, reputation systems, discovery tools, search technologies, music technology, financial modeling, statistical methods, decision modeling, peer networks, competitive analysis, cross-functional leadership

Gregory Battle's Experience

Principal, Business Development


Privately Held; 51-200 employees; Information Technology and Services industry

April 2014Present (6 months) Greater New York City Area

Greg Battle is a Principal at Applico, where he works to identify platform innovation opportunities within mid-to-large-sized companies and to scale legacy products into innovative platforms. Greg is a master at finding and building platform business models and uncovering the core interaction, value propositions and customer funnels and that will make that platform sing.

Innovation Consultant

Self Employed

January 2009April 2014 (5 years 4 months) Greater New York City Area

Best Buy / Beats by Dr. Dre / Selerity / / Ticket Reserve / GroupMe / Vibe / AnyClip

Notable Accomplishments:
- Best Buy (Retail & Finance): Acting CTO on an innovation consultancy project, responsibilities included research, partner due diligence, cost projections, infrastructure, risk assessment, personnel planning and go-to-market technology strategy for a new multi-national service offered online/mobile and in 1,100 retail stores. Developed within Best Buy’s Financial Services Division.
- Beats by Dr. Dre (Consumer Electronics): Research and develop business, marketing and social strategies for stealth mode consumer facing internet/mobile service for Jimmy Iovine (CEO) and Luke Wood (President).
- Selerity Corp (Financial): Designed go-to-market strategy for quantitative trading, algorithmic execution and risk management customers. Conducted candidate search for key technology hires and diligence on patent-pending technology. Authored customer and partner messaging.
- (Music): Product ideation and strategy for social synchronous music service
- Ticket Reserve (Sports & Travel): Gamification, monetization and social funnel strategies
- GroupMe (Mobile – sold to Skype 8/11): Establish critical partnerships across print, television, radio, music and web publishers targeting urban demographic.
- Vibe (Publishing): Advised new owners out of bankruptcy on redevelopment of digital strategy including online/print convergence, content aggregation, audience segmentation/engagement for addictive behavior, customer development, partnerships and revenue optimization.
- AnyClip (Video): Lead due diligence for complete restructuring of organization resulting in refocused strategic direction, downsizing staff, cost-cutting partnerships, halving burn-rate, refactoring platform API and re-branding as – TechCrunch50 Audience Award.

VP Product, Customer Development

Alloy Digital

Privately Held; 201-500 employees; Marketing and Advertising industry

October 2012October 2013 (1 year 1 month) Greater New York City Area

Responsible for product strategy and execution around alternative monetization for teen and youth-oriented digital brands aged 12-34 connecting consumption and commerce across desktop/mobile web, apps and games.
o 90 million monthly uniques
o 30 million social media followers o 6.5 billion lifetime video views
o 19 million YouTube subscribers

Notable Accomplishments:
- Built and lead cross-functional product management team across multiple digital properties for web and mobile
- Executive producer and game designer for iOS mobile game, Super Head Esploder-X, charted to #7 Top Overall Paid in the Apple App Store
- Ideation through launch of custom gamification/loyalty rewards platform to enhance engagement, retention and monetization of audience across desktop/mobile web
- Social growth of Smosh -.YouTube (+180%, #1 most subscribed channel, 12+ million), Facebook, Twitter, Tumblr

Consultant at

Privately Held; 11-50 employees; Computer Software industry

December 2009August 2010 (9 months) Greater New York City Area

Lead the go-to-market business development and sales process for Pro and Enterprise, free and premium versions of branded URL shortening service for publishers, brands, ecommerce properties, celebrities and bloggers, tracking over 7 billion user interactions a month.

Notable Accomplishments:
- Created a social engagement funnel explaining how users move across “freemium” spectrum of services, from simple redirects to real-time tracking of influencers for brands across the social web.
- Implemented lead capture and import process for Salesforce, generating and organizing over 17K leads and 3K customers in 4 months, and 10K+ customers in 8 months.
- Enterprise customers included New York Times, Yahoo!, Amazon, Pepsi, FourSquare, Huffington Post, NPR, FedEx, Constant Contact, C-SPAN, USA Today, Diddy, TechCrunch, IMDB & Toys ‘R Us

Co-founder and Chief Software Architect

Global Grind Digital Inc., LLC

September 2006March 2008 (1 year 7 months)

( Hip-hop automated and social news site combining multi-media aggregation, community and cultural relevancy funded by Russell Simmons and Accel Partners.

Hedge Fund Associate

Trigram Capital Management, LP

June 2005April 2006 (11 months)

Hired to assist CEO and investment team in designing investment strategy and modeling fund financials for Asian multi-strategy equity hedge fund with $80M assets under management at launch. Co-managed marketing material production and fund documentation review. Reported to CEO.

MBA Candidate 2005

The Wharton School

Educational Institution; 501-1000 employees; Higher Education industry

August 2003May 2005 (1 year 10 months)


Mitchell Fellowship Winner – Full Tuition
Banc of America Securities Summer Associate – Debt Markets Sales, Trading & Research

Lead Developer

BET Interactive, LLC

Public Company; 501-1000 employees; Entertainment industry

February 2000May 2003 (3 years 4 months)

Lead development team in designing all customer-facing applications, manage site content and publishing tools, and provide system administration and security. Analyzed website traffic and impact on traditional media assets. Drove high revenue traffic while minimizing cost by reengineering web properties and overseeing development and deployment of site community tools. Managed site security for internal and external internet security intrusions. Reported to CTO.

Public Company; 1001-5000 employees; DLJ; Investment Banking industry

December 1995February 2000 (4 years 3 months)

Promoted from Senior Quantitative Programmer Analyst to become firm’s youngest VP in Fixed Income. Implemented and supported traders’ application improvement recommendations. Designed platform and language independent real-time distributed object model for bond analytics (Information Week, January 19, 1998). Directed Y2K readiness plan research and documentation for derivatives, portfolio, mortgages, and financial engineering groups. Co-managed $40M disaster recovery and business continuity budget. Reported to EVP.


Chemical Bank

Public Company; 1001-5000 employees; chfc; Banking industry

May 1995September 1995 (5 months)

C++ development.

Senior Programming Analyst

Sanwa Securities

September 1992May 1995 (2 years 9 months)

Advanced Systems Group member. C++ development. Unix system administrator.

Gregory Battle's Skills & Expertise

  1. Financial Modeling
  2. Competitive Analysis
  3. Cross-functional Team Leadership
  4. Start-ups
  5. Entrepreneurship
  6. Analytics
  7. Product Management
  8. Decision Modeling
  9. Statistical Finance
  10. Mobile Devices
  11. Mobile Applications
  12. Early-stage Startups
  13. Strategic Partnerships
  14. Digital Media
  15. Business Development
  16. Product Development
  17. Web Analytics
  18. E-commerce
  19. Leadership
  20. Social Networking
  21. Strategy
  22. Enterprise Software
  23. Management
  24. Marketing Strategy
  25. Marketing
  26. Mergers & Acquisitions
  27. CRM
  28. Business Planning
  29. Social Media Marketing
  30. Digital Strategy
  32. Go-to-market Strategy
  33. Social Media
  34. Digital Marketing
  35. Strategic Planning
  36. Mobile Marketing
  37. Product Marketing
  38. Blogging
  39. Facebook

View All (39) Skills View Fewer Skills

Gregory Battle's Education

Princeton University

BSE, Computer Science

September 1988May 1992

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