Brand builder and strategist, StealThunder
San Francisco Bay Area
- Current
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- Founder, Brand Strategist at StealThunder
- Past
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- Corporate Brand Director & Creative Director at Apple Computer
- Senior Brand Strategist, Principal at Landor Associates
- Education
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- Yale University
- Amherst College
- Recommended
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2 people have recommended Gaynelle - Connections
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157
connections
- Industry
- Marketing and Advertising
- Websites
Gaynelle Grover’s Summary
For 20 years I've been directing big brand projects for companies with big brands: Apple, Google, AT&T, Logitech, Bell Atlantic, Delta Air Lines, IBM, Intel, just to name a few. During this time I've also worked with not-so-big companies, brand new companies, and taught branding classes at Stanford University’s Professional Workshops.
Gaynelle Grover’s Specialties:
- Brand strategy, architecture, repositioning, extension
- Competitive analysis, positioning
- Messaging strategy, architecture
- Visual and verbal brand system development
- Brand audits, research design, customer experience mapping
- Creative direction, creative team management
- Brand seminars, worksessions
Gaynelle Grover’s Experience
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Founder, Brand Strategist
StealThunder
(Partnership; 1-10 employees; Marketing and Advertising industry)
1997 — Present (12 years)
Co-founded brand strategy and communications agency serving clients ranging from Silicon Valley start-ups to Fortune 500 corporations including: Google, Yahoo!, Disney, Reebok, Palm, Nokia, Logitech, Intuit, Varian Medical Systems, and WebMD. Client list and case histories available at www.stealthunder.com
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Corporate Brand Director & Creative Director
Apple Computer
(Public Company; Computer Hardware industry)
1993 — 1997 (4 years)
Directed a department of writers, designers, naming managers, and was responsible for all Apple brand strategy development, brand architecture, corporate brand-building initiatives, and brand evangelism on world-wide basis basis. Led the launch of the MacOS and directed all Apple visual identity and name development. Responsible for budget and program planning, developed strategy papers for executive management, and member of the company’s executive marketing council.
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Senior Brand Strategist, Principal
Landor Associates
(Public Company; Marketing and Advertising industry)
1989 — 1993 (4 years)
As a principal and senior member of Landor’s Corporate Identity Practice, was responsible for strategic analysis, positioning, and design direction on global brand identity projects. Worked closely with the CEO and Vice Chairman on new business development. Clients included Apple Computer, AT&T, Bell Atlantic, CNN, Delta Air Lines, IBM, Intel, among others.
Gaynelle Grover’s Education
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Yale University
MFA , 1986 — 1988
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Amherst College
BA , 1975 — 1977
