Extra Mile Editorial
Greater New York City Area
- Current
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- Owner at Extra Mile Editorial (Sole Proprietorship)
- Past
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- Freelance writer & editor at Information Today, Inc.
- Online Managing Editor, VARBusiness.com at CMP Technology
- Sections Editor, VARBusiness magazine at CMP Media
- Education
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- University of Florida
- Connections
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133
connections
- Industry
- Publishing
- Websites
Gayle Kesten’s Summary
I am a freelance writer and editor specializing in tech for small and home-based businesses. I blog daily for SmallBizResource.com. I also edit for Dark Reading and Speech Technology magazine, and whatever else pops up along the way. I also founded a Ning social network that has reunited 1,900-plus alumni from my Florida high school.
Gayle Kesten’s Specialties:
Writing, content/copy editing, proofreading, newsletter writing, promotional writing
Gayle Kesten’s Experience
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Owner
Extra Mile Editorial (Sole Proprietorship)
(Sole Proprietorship; Writing and Editing industry)
June 2007 — Present (2 years 7 months)
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Freelance writer & editor
Information Today, Inc.
(Privately Held; 51-200 employees; Publishing industry)
2007 — 2009 (2 years )
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Online Managing Editor, VARBusiness.com
CMP Technology
(Public Company; Publishing industry)
January 2006 — June 2007 (1 year 6 months)
Guided operations of major award-winning technology news Web site.
• Edited online content, including writing catchy headlines and teasers, and built value-added packages with related content across Web site.
• Selected, promoted and rotated newsworthy stories for the home page and section pages.
• Designed and built special-themed landing pages.
• Wrote chatty Editor's Note highlighting technology news developments and special features for daily e-mail newsletter.
• Monitored Web site statistics, reported traffic/article trends and made subsequent changes to the home page based on reader demand.
• Worked closely with magazine editors to best leverage print content for online and created/coordinated online extras, including slide shows and research databases. -
Sections Editor, VARBusiness magazine
CMP Media
(Public Company; 1001-5000 employees; UBM; Publishing industry)
October 1998 — January 2006 (7 years 4 months)
Shaped five major sections of biweekly trade magazine.
• Assigned, edited and packaged print features with related sidebars and graphics; managed special-themed issues, including daily publications for trade show; edited copy for Web site.
• Managed copy desk; scheduled freelance writers and copy editors.
• Maintained a high standard of quality control on projects, and signed off on all pages.
• Served as the editorial interface with customer-service and marketing departments.
• Edited articles that won APEX, ASBPE, Ozzie and CMP in-house journalism awards. -
Managing Editor, TechWeb/CMPnet
CMP Media
(Public Company; 1001-5000 employees; UBM; Publishing industry)
May 1997 — October 1998 (1 year 6 months)
• Selected, promoted and rotated features and news stories on technology Web site aimed at businesses and Internet-savvy consumers.
• Edited features, wrote headlines and teasers, and created special-themed landing pages.
• Managed cross-country staff of copy editors and Web producers. -
Copy Chief, NetGuide
CMP Media
(Public Company; 1001-5000 employees; UBM; Publishing industry)
August 1995 — May 1997 (1 year 10 months)
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Copy Chief, NetGuide
CMP Media
(Public Company; 1001-5000 employees; UBM; Publishing industry)
August 1995 — May 1997 (1 year 10 months)
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Assistant Managing Editor, Interactive Age
CMP Media
(Public Company; 1001-5000 employees; UBM; Publishing industry)
August 1994 — August 1995 (1 year 1 month)
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Copy/Production Editor, Public Network Update
CMP Media
(Public Company; 1001-5000 employees; UBM; Publishing industry)
February 1994 — August 1994 (7 months)
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Copy/Production Editor, CommunicationWeek International
CMP Media
(Public Company; 1001-5000 employees; UBM; Publishing industry)
October 1991 — February 1994 (2 years 5 months)
Gayle Kesten’s Education
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University of Florida
Bachelor's of Science , Advertising , 1986 — 1989
Why did I graduate early when I could have had an extra semester of fun? :)
Gayle Kesten’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
