Google Analytics Specialist at Google
Melbourne Area, Australia
Google Analytics Specialist at Google
Melbourne Area, Australia
(Public Company; GOOG; Internet industry)
August 2008 — Present (1 year 4 months)
As a member of the Google Analytics support team. It is my job to help resolve complex website tracking issues and help troubleshoot problems have with their accounts.
I am also responsible for helping clients better understand web analytics and make informed decisions with their online marketing dollars through the web analytics consultation work I do.
My role often involves performing training sessions for other Google employees and external clients.
I am also the product specialist for Google Website Optimiser a tool that helps clients optimise their landing pages and increase their online conversion rates.
(Media Production industry)
October 2007 — July 2008 (10 months)
Email Marketing and Email Design
- Indublin.ie
- Menupages.ie
- CarBuyersGuide.ie
Web Analytics & Reporting for
- Indublin.ie
- Menupages.ie
- CarBuyersGuide.ie
- Modified Motors.ie
- farmandplant.ie
- Classics.cbg.ie
- vanbuyersguide.ie
- Campaign Tagging and Tracking
- Setting up goals and funnels
- Tracking email campaigns
- Google Adwords Conversion Tracking
- Analysing key metrics and providing design suggestions to improve conversion rates and reduce friction.
Web Design
- Menupages client websites
- Banner Advertising Design (Standard, Leaderboards, Tile Ads, Skyscrapers etc..) in Flash / Photoshop
- Landing page design for internal and client campaigns
Search Engine Optimisation
- Best practice advice and guide lines
- Search engine optimisation audit for
- Menupages.ie
- Indublin.ie
- Improving website crawl-ability and accessibility
Google Adwords Account Management
- Menupages.ie
- CBG.ie
- InDublin.ie
(Internet industry)
2007 — 2008 (1 year )
(Public Company; MLB; Information Technology and Services industry)
September 2005 — October 2007 (2 years 2 months)
(Public Company; Internet industry)
2005 — 2006 (1 year )
(Privately Held; 1-10 employees; Internet industry)
November 2004 — August 2005 (10 months)
Website Development and maintenance work for a small marketing company.
Basic use of Flash, HTML, CSS and website management.
Gave me some experience in the industry whilst I was still studying at University.
2001 — 2005
VCE , 1997 — 2000
Music, Graphic Design, Search Technology, Classic Cars, Sky Diving, Skiing, Ice Skating, Soccer, Indoor Soccer, Open Source Software, Building Websites, Online Marketing, Airplanes and Flying.
Google Adwords Qualified Individual
- Met Google Adwords Spend Requirement for 90 day period
- Passed Adwords Exam by 75% or more.
- Helped Melbourne IT Achieve Adwords Qualified Company Status.