Gary Warnett
Content Manager/Editor at Crooked Tongues
- Location
- London, United Kingdom
- Industry
- Retail
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Gary Warnett's Overview
- Current
-
- Content Manager/Project Manager/Editor at Crooked Tongues Limited at Crooked Tongues Limited
- Freelance Copywriter, Journalist & Consultant at Warnett Industries
- Past
-
- Copywriter, "Creative" & Editor at U-Dox Brand Development
- Education
-
- The Nottingham Trent University
- Connections
-
466 connections
- Websites
Gary Warnett's Summary
Specialties
Copywriting, Communications & Creative
Gary Warnett's Experience
Freelance Copywriter, Journalist & Consultant
Warnett Industries
October 2007 – Present (4 years 8 months)
Consultancy for Nike UK. Copywriting and communications materials for global campaigns with Nike SB, Nike Football, Nike Stadiums, Nike Sportswear (various releases and collections) and Nike GYAKUSOU.
Copywriting, communications and marketing materials for Arc'teryx Veilance. Work for Supreme, British Remains, Reebok, Vans, New Balance, Boylston Trading Company, Dickies and Carhartt. Copywriting for the David Beckham, Kazuki and Jeremy Scott adidas ObyO lookbooks.
Commissioned pieces for Plus1, Novembre, Stuff, Stuff.tv, L'uomo Vogue, Time Out, POP, Words. Beats. Life: the Global Journal of Hip-Hop Culture, The Rig Out, Blues & Soul, ASOS Men's Magazine, i-D, Complex.com, Men's Health, 7, Breakin' Point, Arena Homme+, The Heavy Mental, Undercover, Sneaker Freaker, Hypebeast,1948, Madbury Club, Deadstock, Dazed Digital, Sneaker Jack and Sole Collector. Plus a few more (examples available on request).
Regular page for Dazed & Confused from September 2008 to present day.
Copywriter, "Creative" & Editor
U-Dox Brand Development
Privately Held; 11-50 employees; Marketing and Advertising industry
December 2005 – October 2009 (3 years 11 months)
Managing the copy and editing for the agency project Crooked Tongues, including all elements of the online store, plus monthly, weekly and twice-weekly newsletters as well as marketing materials, which ultimately monetized the site through a partnership with ASOS.
Copy, from taglines to the small print, for the Crooked Tongues ad campaign in VICE magazine that ran for 24 months.
Copywriting global marketing, PR and communications materials for adidas Originals (an agency client) — from books to entire range catalogues, plus blog and print-press orientated product copy.
Creating promotional materials for other agency clients including Levi's, used for both booklets and in-store displays.
Contributing creatively to agency meetings — brainstorming, strategising and finding solutions for client briefs and presentations.
Working with the online PR team to gather data, plus creating and distributing press releases.
Event production for PUMA, adidas and Nike, including the 'Best in Show' event at NikeTown London.
Working on event planning for both Crooked Tongues and U-Dox clients, both locally and globally.
Contributing to other in-house agency projects like SpineMagazine.
Creating collaborative product with New Era, New Balance, PUMA, Sole Technology and adidas — from the pitch to the finished article — as well as the subsequent promotional materials.
Assisting on initial buys for the store with a £250,000 budget.
Gary Warnett's Education
The Nottingham Trent University
BA (Hons) 2:1, Communication Studies
1996 – 1999
Gary Warnett's Additional Information
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